Laura Herreno
Boynton Beach
Summary
Bilingual automotive sales manager offering years of expertise in loan application processing and payment negotiation as well as business development. Excellent track record of explaining complex financial information in simplified terms to foster customer comprehension. Meticulous and personable with proficiency in routeone, dealertrack, CDK, t21, CVR, Elead, Autoalert etc.
Overview
10
10
years of professional experience
Work History
Internet Sales Director
Grieco Chevrolet Of Delray Beach
06.2022 - Current
- Coached business development team and sales associates in product knowledge, sales incentives and selling techniques, significantly increasing sales.
- Implemented a VIP appointment process from start to finish for sales that resulted in over 80% show ratio.
- Maximized auto sales by updating procedures for lead responses and all inquiries increasing the productivity.
Automotive Finance Manager
Wayne Akers Ford
11.2020 - 06.2022
- Complete paperwork, recognizing discrepancies and promptly addressing for resolution to fund
- Preformed many box closes and sales floor closes
- Ensure that all transactions meet Federal, state, and local regulations
- Consistently establish finance manager award for top production in products per month
Automotive Finance Manager
Southern 441 Nissan
01.2018 - 10.2020
- Complete understanding of financial principles, processes and practices
- Consistently overachieving targeted goals
- Processing finance transactions including lender approval and ensuring 100% compliance
- Processed contracts for submission to financial institution and receiving funds
Internet Sales Director
Infiniti Of Coconut Creek
10.2016 - 01.2018
- Increased sales and customer satisfaction through a personalized business development process.
- Incorporated scripts to encourage uniform communication when scheduling sales and service appointments.
- Confirmed scheduled appointments to reduce chances of potential buyer no shows.
- Implemented marketing that immediately showed a growth in sales
- Worked directly with the marketing team to discuss strategy on how to target new clientele and existing
BDC Representative
Delray Nissan
04.2013 - 10.2016
- Developed strong business relationships to provide service and value beyond customer expectations.
- Responsible for handling internet, phone, campaign, and showroom leads.
- Scheduled VIP test drive appointments.
- Excelled In exceeding daily calls, set, show, and sold ratios.
Education
Associate of Arts -
Palm Beach State College
Lake Worth, FL06.2016
Skills
- Client Interview
- Persuasive Negotiations
- Client Base Retention
- Application Review
- Income Evaluation
- Building value
- Maximizing revenue
- Internet Strategy
- Price Quoting
- Internet Advertising
Timeline
Internet Sales Director
Grieco Chevrolet Of Delray Beach
06.2022 - Current
Automotive Finance Manager
Wayne Akers Ford
11.2020 - 06.2022
Automotive Finance Manager
Southern 441 Nissan
01.2018 - 10.2020
Internet Sales Director
Infiniti Of Coconut Creek
10.2016 - 01.2018
BDC Representative
Delray Nissan
04.2013 - 10.2016
Associate of Arts -
Palm Beach State College
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