Laura James

• Developed a process to integrate a universal shopping cart with one- click checkout solutions for Affiliate Platforms, Live Shopping Events and Influencer SM Pages.
• Onboarded retailers and brands to Bolt Check-Out Everywhere technology to increase sales and improve conversion rates.
• Ensured fraud and chargeback prevention measures were in place to protect clients and their customers.
• Continuously improved checkout experience platform for retailers, brands and customers.
• Served as in-house subject matter expert in Bolt’s checkout everywhere integration types, bots and API integrations.
• Collaborated with Product, Engineering and Product Marketing teams to help develop features for the Bolt offering.
• Onboarded APMs with Bolt’s enterprise-grade solution as payment facilitator.
• Integrated Buy Now Button Strategy across Pinterest that incorporated Bolt's Checkout Everywhere Solution.

• Recruitment of new marketing channels including Content/Native, Influencer/Creator, Affiliates and the maintenance of current relationships to ensure compliance with company policies and brand guidelines.
• Negotiate pricing, contracts, and business relationship terms of current and future affiliates
• Formulate campaign and payout strategy to activate publishers including brand ambassadors, influencers and creators. Promote to performance of sales and revenue goals.
• Implement and manage various marketing initiatives to promote partner programs (on social media, forums, etc.)
• Identify and initiate revenue increasing opportunities leading to strategic account growth
• Monitor and evaluate each partner, optimizing continuously for performance improvements
• Daily hands-on media management to ensure proper pacing and to drive optimal performance to meet business objectives
• Provide reporting and detailed analysis of affiliate program activity against identified benchmarks and KPIs
• Partner and collaborate with cross-function channels & teams (Business Development, BI, Product, etc), to support omni-channel strategies, align with media and maximize opportunities.

• Effectively managed an annual budget of $35MM to enhance brand awareness, acquire new customers, launch influencer and social media campaigns and develop strategic partnerships on a performance basis.
• Negotiate, purchase, and optimize media campaigns with top tier publishers and influencers. Perform campaign analysis to exceed revenue and affiliate performance goals.
• Created a data-informed process that promotes "test and verifies." Collaborate with supply-side counterparts to develop an integrated set of focused priorities based on feedback from customers.
• Provide reporting and detailed analysis of affiliate program activity against identified benchmarks and KPIs. Forecast by campaign, channel and subchannel based on trends and industry research.
• Analyze company data and industry trends to forecast potential partnership needs. Report Key Performance Indicators (KPI’s) to management and executive team. Clearly communicate tasks or projects to management and all stakeholders.

Honey’s app allows 10.3 million shoppers to shop millions of products from different stores and check out with the convenience of a single cart.

• Launched Honey Shopping Mobile App after acquisition of my universal shopping cart technology. Assisted in the design and development of product based selling, a new shopping behavior.
• Owned and managed the strategic direction of the Honey Mobile app’s marketing & brand initiatives across both our consumer and B2B customer base.
• Developed product positioning and messaging that resonated with our target customers. Planned and executed the launch of new product releases and led cross-functional initiatives against that plan.
• Oversaw a portfolio of affiliate programs for Universal Shopping Cart technology in addition to the development and product management of APIs.
• Managed reseller and merchant relationships; provide daily support, customer service, and strategic advice to clients across a wide array of campaigns.
• Worked closely with Marketing, Retail, Product, and Sales teams to establish digital marketing priorities and identify digital opportunities that support the mobile app and sales goals.
• Defined Two Tap Hub interface and business models. The primary point of contact for resellers and merchants. Facilitate discussions with internal and external customers using our APIs and tools. Educated merchants and advertisers on Hub product, functionality, and Universal Shopping Cart functionalities. Demo product/platform integrations to potential new customers.

• Define and drive the affiliate channel strategy and KPI’s. Own the optimization and day to day management of the affiliate marketing program. Identify, develop, and maintain strong relationships with performance-based Fintech partners and publishers.
• Effectively managed annual $36MM budget for new customer acquisition campaigns with Top Content, Social, and Influencer Publishers. Review incoming proposals and make recommendations for partnerships and engagements; prepare revenue and cost analysis.
• Work collaboratively with Brand, Creative, Digital Product & Operations departments to deliver growth goals. Work with leadership and finance to forecast acquisition.
• Lead online and offline growth channels from end-to-end (budgeting, execution, reporting, optimization), including paid social, Marketplace, SEM, YouTube, programmatic, direct mail, and others.
• Recruited new affiliates, re-engage inactive partners, and deepen relationships with existing affiliates. Prioritize affiliate based on volume, PPC rates, LTV, revenue potential, etc. Research and build partnerships with new affiliates with high levels of relevant traffic. On-board new traffic sources that will have a high impact on campaigns like mobile app and search, email, SMS, social media, content, and influencers.
• Liaise with creative, technical, product and marketing teams to ensure all efforts support strategy and company objectives (such as building effective backlinks and search campaigns through affiliate marketing, content placement, social reach maximization.)

• Member of Executive Team: Managed and led a team of Affiliate Account Managers, Associates, Content Curators, and Customer Service Reps.
• Created strategic marketing plans to grow new products and revenue streams with the launch of Gumdrop, a Browser Extension, and a Mobile App. Developed and implemented a marketing strategy to acquire new customers, educate users on BHO functionality, negotiated commission rates with merchants for inclusion, ensured software compliance with vendors and networks. Regularly conducted software audits for customer engagement, tracking, and maintaining LTV.
• Negotiated higher commission rates with Advertisers to ensure monthly and quarterly goals were exceeded. Created new streams of revenue by launching programs: Facebook/Social campaign to increase new users and enhance brand engagement, Branded Solo Email mailings, Paid Keyword and Search Campaigns, Cross-Selling Merchants, Contest, and Giveaways. Secured Sponsorships for National Nonprofits and Charity Events.
• Implemented Deep-Linking, Coupon and Product Feeds, APIs, Campaign Tracking, coordinated Back-Linking program with Blogger and Content Providers. Responsible for Advertiser RFPs, Agency Presentations, and attending Industry Conferences.

• Manage large-brand advertisers and publishers such as Macy’s, Gap Brands, Best Buy, Victoria’s Secret, TripAdvisor, H & R Block, Intuit, Coupons.com, Groupon, and American Express.
• Publisher recruitment for established campaigns to ensure deliverability within given advertiser metrics
• Source, recruit, and onboard affiliate advertisers and mobile app publishers. Recommended and assisted in executing a go-to-market strategy for the US market. Identified high revenue potential publishers to recruit and or reactivate in the network - resulted in over $1.5mm in revenue monthly
• Recruited Two Tap into the CJ network as a key technology partner, introducing a host cart solution to the affiliate advertisers and publishers
• Launched a full-scale retargeting/ad exchange division, with goals of $10mm annual media buy
• Generated over $500K in monthly incremental revenue through 3rd-party offers, lead generations, and email marketing campaigns