Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Additional Information
Timeline
Generic

Laura Kusek

Aurora,Colorado

Summary

Dynamic marketing leader with a proven track record at Linus Health, boosting event-driven MQLs by 390% year over year. Expert in strategic event planning and relationship building, I excel in launching impactful marketing campaigns and fostering vendor partnerships. Skilled in project management and innovative event planning, I drive significant market engagement and lead generation.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Event & Partner Marketing Manager

Linus Health
Remote
04.2022 - Current
  • Launched events program from scratch resulting in 25+ events per year, 390% increase in MQLs YoY, and 150% increase in opportunities generated YoY.
  • Conducted regular reviews of partnership agreements to ensure compliance and alignment with company goals.
  • Collaborated with sales teams to develop partner-specific and segment-specific materials that supported the sales process.
  • Managed cross-functional teams to execute successful partner marketing events and initiatives.
  • Streamlined reporting processes for better insight into campaign performance and ROI measurements related to event marketing efforts.
  • Collaborated with design and media teams to develop high-quality creative assets.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Established and maintained working relationships with industry groups and associations, vendors ranging from exhibits, hotels, venues, etc.
  • Negotiated pricing and contracts with all event-related vendors and partners.
  • Owned the end-to-end process for all events, including staffing plans, abstract submissions, and post-event reporting and summaries for stakeholders.
  • Collaborated with product marketing and leadership to ensure messaging objectives and event goals are reached.
  • Led booth layout and design, according to marketing and sales strategy, budget, and brand guidelines.
  • Monitored competitors and industry for trends and shifts in market.
  • Owned and managed resource planning for sales team collateral, and collaborated on execution of materials with product marketing.

Marketing Manager, Events & Social Media

Faction
Denver, CO
11.2016 - 04.2022
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
  • Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
  • Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.

Marketing Supervisor

RMO, Inc.
Denver, CO
04.2016 - 11.2016
  • Designed and implemented marketing and branding collateral.
  • Organized promotional events such as product demonstrations or sponsorships, increasing brand recognition within target markets.
  • Maximized marketing ROI by continuously optimizing strategies based on data-driven insights, ensuring the best use of company resources.
  • Conducted regular competitor analysis to stay ahead of emerging trends and maintain a competitive edge in the marketplace.
  • Managed the annual update and reprint of product catalog (250+ pages).
  • Owned the advertising process while partnering with industry journals and publications.

Marketing & Events Coordinator

RMO, Inc
Denver, CO
07.2011 - 04.2016
  • Marketing lead for RMO participation in AAO annual convention serving more than 10,000 attendees.
  • Owned the planning, communication with vendors, company travel arrangements and accommodations, company events, booth set up and break down (2,500 sq. ft.)
  • Responsible for maintaining content on the company website, social media outlets, and developing email blasts to promote products.
  • Led key initiative to integrate customer portal with company website, which resulted in increased traffic and customer participation.
  • Responsible for ensuring participation, verification, compliance, and continued recognition in CE courses provided by RMO.
  • Served as the liaison between RMO and the ADA for everything involved with Continuing Education courses.

Education

Bachelor of Science - Marketing

Florida State University
Tallahassee, FL

Skills

  • Strategic Planning
  • Relationship Building
  • Decision-Making
  • Project Management
  • Creative and Innovative
  • Strategic Marketing
  • Event Planning
  • Vendor Relations
  • Program Development
  • Lead Generation Campaigns
  • Teamwork and Collaboration
  • Budgeting and Allocation

Accomplishments

Awarded the Marketing Departmental Award at Linus Health in 2023 for representing company values, "Be a Team" and "Be a Master of Your Craft."

Certification

Currently pursuing my CMP (Certified Meeting Planner) certification.

Additional Information

Active volunteer with the American Cancer Society, specifically as a member of the ABOA (Associate Board of Ambassadors) for the annual Fork Cancer event in Denver.

Timeline

Event & Partner Marketing Manager

Linus Health
04.2022 - Current

Marketing Manager, Events & Social Media

Faction
11.2016 - 04.2022

Marketing Supervisor

RMO, Inc.
04.2016 - 11.2016

Marketing & Events Coordinator

RMO, Inc
07.2011 - 04.2016

Bachelor of Science - Marketing

Florida State University

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