Laura Swenson Ladi
Piedmont ,CA
Summary
Results-driven Sales & Customer Success Executive with 10+ years of experience in the healthcare industry. Proven track record of success in engaging with health system CXOs to analyze their performance, diagnose their challenges, and identify opportunities for performance improvement. Skilled in architecting innovative solutions and custom action plans to optimize both short and long-term strategy and operations. Highly effective in cultivating relationships at all levels of the organization to generate buy-in and providing action-oriented strategic guidance based on empirical evidence, best practice research, and a thorough understanding of the healthcare industry.
Overview
12
12
years of professional experience
Work History
Sales Executive
The Advisory Board
San Francisco, CA
07.2019 - Current
- Exceeded sales goals by implementing aggressive sales programs, overhauling processes and facilitating market development.
- Engage health system CXOs in consultative discussions to analyze their current performance, diagnose their challenges, and identify opportunities for performance improvement.
- Architect innovative solutions and custom actions plans to optimize both short and long term strategy and operations, cultivating relationships at all levels of the organization to generate buy-in.
- Provide action-oriented strategic guidance based on empirical evidence, best practice research, and a thorough understanding of the healthcare industry to assist clients and generate new business.
- Solicit market feedback on healthcare trends and new product offerings to inform research strategy.
- Exceeded sales goals by implementing aggressive sales programs, overhauling processes and facilitating market development.
Director of Account Management
The Advisory Board
San Francisco, CA
02.2018 - 07.2019
- Managed a 5-person team to oversee the service, delivery, and renewal strategy for Advisory Board research programs at 130+ hospitals and health systems.
- Served as a strategic thought partner to the respective hospital executive teams to maintain and grow client portfolios.
- Developed and led commercial strategy, including contract negotiation, service plan delivery, and executive team sponsor updates, to meet and exceed revenue goal.
- Advocated on behalf of client stakeholders to make changes and introduce initiatives to achieve superior account performance.
Account Manager
The Advisory Board
01.2015 - 02.2018
- Responsible for a $15M book of business across 20 hospitals and health systems on the West Coast.
- Maintained an average renewal rate of 98%.
- Coordinated with internal teams to facilitate prompt delivery of client projects.
- Developed and led commercial strategy, including contract negotiation, service plan delivery, and executive team sponsor updates, to meet and exceed revenue goal.
Customer Success Advisor
The Advisory Board
06.2011 - 01.2015
- Managed the implementation of Crimson Continuum of Care, a web-based business intelligence platform that monitors physician quality and utilization outcomes, at over 35 hospitals and health systems across the US.
- Realized over $1.3 million of revenue by supporting the sales team with proof of concept units.
- Realized return on investment of over $6 million across twenty hospitals, through implementing a program to reduce length of stay, decrease readmissions, and reduce complications of care.
Education
Master of Science (MS) - Health Systems Administration
GEORGETOWN UNIVERSITY
2011
Bachelor of Science - Business Administration
UNIVERSITY OF SOUTHERN CALIFORNIA
2008
Skills
- Goals and Performance
- Territory Management
- Strategic Planning
- Business Development
- Strong Lead Development Skills
- C-Suite Level Relationship Building
Timeline
Sales Executive
The Advisory Board
07.2019 - Current
Director of Account Management
The Advisory Board
02.2018 - 07.2019
Account Manager
The Advisory Board
01.2015 - 02.2018
Customer Success Advisor
The Advisory Board
06.2011 - 01.2015
Master of Science (MS) - Health Systems Administration
GEORGETOWN UNIVERSITY
Bachelor of Science - Business Administration
UNIVERSITY OF SOUTHERN CALIFORNIA
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