Laura L. LaManna
Fairport,NY
Summary
Results-driven real estate professional prepared to leverage industry knowledge and client-centric approach to excel in brokerage roles. Proven ability to navigate complex transactions and deliver value through market insights and strategic negotiation. Collaborative team player with focus on achieving targets and adapting to dynamic environments, showcasing skills in market analysis and client relationship management.
Overview
29
29
years of professional experience
Work History
Associate Broker
Keller Williams Real Estate
01.2014 - Current
- Named Keller Williams #1 single agent in 2015 and awarded Sales Master Gold for 2015-2016 fiscal year
- This included sales of over $6 million in closed volume
- Managed client portfolios, analyzing market trends and advising on investment strategies to maximize returns
- Negotiated complex real estate transactions, ensuring favorable terms for clients and facilitating smooth closing processes
- Cultivated strong relationships with industry professionals, generating leads and expanding network to drive business growth
- Conducted thorough market research and competitive analysis to identify opportunities for new business development and revenue growth
- Enhanced client satisfaction by providing exceptional customer service and addressing inquiries promptly.
- Monitored market trends regularly to stay informed about current conditions and advise clients accordingly for strategic decision-making purposes.
- Successfully closed deals in a timely manner by facilitating smooth communication between parties involved in transactions while minimizing delays or complications.
- Researched customer issues to find effective solutions.
- Utilized advanced technology tools in managing listings efficiently, ensuring timely updates and access for prospective buyers or tenants.
- Improved overall client experience by proactively addressing issues throughout transactions, resulting in high levels of satisfaction from start to finish.
- Continually updated marketing materials to maintain a compelling brand image that attracted new clients and retained existing ones effectively.
- Proofed documents for grammar errors and to check accuracy of details.
- Implemented innovative marketing techniques that showcased properties in their best light, driving interest from prospective buyers and increasing chances of selling quickly at desirable prices.
- Ensured compliance with real estate regulations by staying up-to-date on industry changes and maintaining accurate records for all transactions.
- Conducted research to answer questions and handle issues using multiple systems and resources.
- Prepared contracts and related documentation according to strict standards.
- Worked closely with clients to facilitate appropriate loans, inspections, and credit reports.
- Bought, renovated and flipped houses using real estate and construction knowledge.
Associate Broker / Sales Agent
RE/MAX Plus
01.2008 - 01.2010
- Company Overview: Top-performing, full-service real estate brand
- Sold residential properties for a top-performing, full-service real estate brand
- Developed and maintained exceptional client relationships through extensive experience and rigorous follow-up
- Directed and counseled new buyers in the selling process, offering guidance on financing, credit, and debt
- Identified potential property hazards and effectively resolved issues for successful contractual closure
- Recognized for outstanding sales performance, achieving membership in the Executive Club in 2009
- Developed strong relationships with clients through regular communication, understanding their needs, and offering suitable solutions.
- Advocated for client needs and obtained desired considerations for sales and purchases.
- Negotiated real estate contracts to navigate transactions between buyers and sellers.
- Verified sales compliance with local governmental regulations, environmental standards and industry good practices.
- Consistently increased sales by 15% annually throughout tenure
- Top-performing, full-service real estate brand
Sales Agent
Nothnagle Realtors
01.2004 - 01.2008
- Company Overview: Largest realty firm in the Rochester area
- Demonstrated exceptional performance with the largest realty firm in the Rochester area from 2004 to 2008, rehired in 2011 to drive sales and revenues
- Marketed listings across the region and generated new leads through direct mail advertising to local neighborhoods
- Showcased residential properties, highlighting feature/benefits with Comparative Market Analysis (CMA) support
- Achieved Gold Club Member status in 2012; consistently ranked in the top 10-15% company-wide
- Sold over $30 million in sales during tenure, increasing sales by 20-25% annually through aggressive networking
- Exceeded client expectations for smooth, polished, and expedited transactions
- Cultivated and maintained relationships with key clients, resulting in a 20% increase in sales revenue within the first year
- Implemented strategic sales plans to target new markets, leading to a 15% growth in customer base
- Conducted product demonstrations and presentations, increasing product awareness and sales by 30%
- Negotiated successful contracts and agreements with clients, resulting in a 25% increase in overall sales volume
- Largest realty firm in the Rochester area
Office Manager
RE/MAX Realty Group
04.1998 - 06.2001
- Implemented new systems and procedures to optimize office operations, resulting in a 20% increase in efficiency
- Spearheaded the organization of company events and meetings, coordinating logistics and catering for successful execution
- Coordinated office events and meetings, ensuring timely execution and optimal scheduling for all participants.
- Served as a liaison between upper management and staff members, facilitating open channels of communication to address concerns or issues promptly.
- Managed vendor relationships, negotiating contracts for cost savings while maintaining high-quality services.
- Spearheaded community outreach initiatives, improving company's local reputation and engagement.
- Oversaw office budget, ensuring all expenditures were within allocated funds and identifying cost-saving opportunities.
- Facilitated positive work environment, addressing employee concerns promptly and fostering culture of mutual respect.
- Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
- Oversaw the maintenance of office equipment and supplies, negotiating contracts with vendors for cost-effective solutions
Office Manager
CTR Systems
01.1996 - 04.1998
- Spearheaded the implementation of new organizational systems and procedures to optimize office operations and enhance efficiency
- Supervised and trained a team of administrative staff to maximize productivity and performance levels
- Orchestrated office events and meetings, managing scheduling, logistics, and communication for successful outcomes
- Managed budgeting and financial planning for office expenses, consistently meeting budget goals and reducing costs as needed
- Handled sensitive information with discretion, maintaining confidentiality of company documents and personnel records.
- Provided exceptional customer service when addressing client inquiries or concerns via phone calls or email correspondence.
- Streamlined office operations by implementing efficient filing systems and organizational strategies.
- Developed comprehensive policy manuals outlining procedures and guidelines, contributing to a well-organized workplace culture.
- Resolved office disputes swiftly and equitably, maintaining harmonious workplace.
- Increased customer satisfaction by developing effective client feedback system that led to service improvements.
Education
A.A.S. - Business Management and Accounting
Monroe Community College
Rochester, NY01.1994
New York State Associate Broker License -
01.2007
New York State Real Estate License -
01.2004
Skills
- New Business Development
- Client & Vendor Relations
- Team Leadership/Training
- Positive Interface with Lawyers, Lenders, Administration
- Real Estate Financing
- MS Office (Word, Excel, PowerPoint)
- Adobe/Publisher
- Office Management
- Leveraging Social Media for Optimal Business Results
- Property management expertise
- Excellent communication abilities
- Clear oral/written communication
- Conflict resolution
- Sales presentations
- Networking
- Decision-making prowess
- Persuasion techniques
- Objection handling
- Social media marketing
- Home staging techniques
- Sales strategies
- CRM software usage
- Property valuation proficiency
- Negotiation of terms
- New business solicitation
- Negotiation expertise
- Workflow optimization
- Industry expertise
Education Licensure
- A.A.S., Business Management and Accounting, Monroe Community College, 1994
- New York State Real Estate License, 2004
- New York State Associate Broker License, 2007
Awards Recognition
- 2013, Gold Member Club for Multi Million Dollar Performance, Nothnagle Realtors
- 2004, Rookie of the Year Award, Women's Council of Realtors
- 2007, Sales Master, Greater Rochester Association of Realtors
- 2015, Keller Williams - 100% Club
Timeline
Associate Broker
Keller Williams Real Estate
01.2014 - Current
Associate Broker / Sales Agent
RE/MAX Plus
01.2008 - 01.2010
Sales Agent
Nothnagle Realtors
01.2004 - 01.2008
Office Manager
RE/MAX Realty Group
04.1998 - 06.2001
Office Manager
CTR Systems
01.1996 - 04.1998
A.A.S. - Business Management and Accounting
Monroe Community College
New York State Associate Broker License -
New York State Real Estate License -
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