Summary
Overview
Work History
Education
Skills
Timeline
Generic

Laura LoDico

Denver,CO

Summary

Detail-oriented marketing professional with experience supporting cross-functional programs, coordinating large-scale trade shows, and driving data-informed decision-making. Proven ability to manage logistics, maintain structured workflows, and ensure accuracy across multiple initiatives. Known for strong organizational skills, attention to detail, and ability to support sales-focused programs through efficient execution and process improvement.

Overview

7
7
years of professional experience

Work History

Marketing Specialist

Johns Manville
Denver, CO
05.2023 - Current
  • Lead end-to-end coordination of 6+ contractor trade shows annually, managing logistics, vendors, budgets, travel, and on-site execution to support sales engagement and customer relationships
  • Partner with sales and product management teams to align event strategy with business objectives, emphasizing customer relationship development and strategic product showcasing to key accounts
  • Manage and optimize the roofing division website, using data analysis and performance insights to improve user experience, product visibility, and customer engagement
  • Spearheaded a 2024 website redesign, restructuring and optimizing 315+ product pages to enhance consistency, navigation, and overall site performance
  • Lead product marketing and launch execution for the bituminous product line, collaborating cross-functionally to ensure successful go-to-market delivery

Freelance Graphic Designer

Laura LoDico Designs
Denver, CO
08.2021 - Current
  • Design and maintain website content, support social media marketing, and create promotional graphics while ensuring alignment with brand standards and visual identity

Shift Manager/ Head Bartender

Fuzzy’s Taco Shop
Centennial, CO
03.2022 - 04.2022
  • Responsible for overseeing store and employees. Promoted to bartender at 3 months and manager at 6 months.

Assistant Director of Marketing and Graphic Design

Truth Treatment Systems
Broomfield, CO
08.2020 - 12.2021
  • Planned and managed company’s Instagram, Facebook, Twitter and LinkedIn to a combined 26,000 followers. Worked directly with international FDA representatives to facilitate the legalization of products across North America and Europe. Maintained consistent brand identity within copywriting, photo/video, and social media marketing.

Dust City Designs

Dust City Designs
Denver, CO
06.2019 - 08.2020
  • Managed over 150 clients, integrated Salesforce CRM and Sked Social into the company, worked directly with art team to create promotional and marketing imagery.

Education

MBA - Digital Marketing

Metropolitan State University of Denver
Denver, CO
05-2027

B.S. - Strategic Communication, Emphasis in Media Design, Minor in Business, Innovation

University of Colorado, Boulder
01-2019

Skills

    Data & Systems:

  • Excel (Advanced: Pivot Tables, Formulas, Data Analysis)
  • Data Analysis
  • Website Design & Management
  • Adobe Creative Suite
  • Salesforce CRM

    • Program & Operations:

  • Event Coordination
  • Program Management
  • Process Improvement
  • Budget Development

    • Sales & Cross-Functional:

  • Cross-Functional Collaboration
  • Product Launches
  • Relationship Management

Timeline

Marketing Specialist

Johns Manville
05.2023 - Current

Shift Manager/ Head Bartender

Fuzzy’s Taco Shop
03.2022 - 04.2022

Freelance Graphic Designer

Laura LoDico Designs
08.2021 - Current

Assistant Director of Marketing and Graphic Design

Truth Treatment Systems
08.2020 - 12.2021

Dust City Designs

Dust City Designs
06.2019 - 08.2020

B.S. - Strategic Communication, Emphasis in Media Design, Minor in Business, Innovation

University of Colorado, Boulder

MBA - Digital Marketing

Metropolitan State University of Denver