Laura Maisel
West Bloomfield,MI
Summary
Dynamic Senior Project Manager with extensive experience in CRM campaign strategy and execution at VML MAP. Successfully led Ford’s inaugural owner retention campaign and delivering over 250 personalized email variations for the owner onboarding customer journey. Demonstrates strong skills in cross-functional collaboration and proficiency across digital channels including email, SMS, in-app, and web. Aiming to leverage expertise to drive innovative marketing strategies that enhance customer engagement.
Overview
9
9
years of professional experience
Work History
Senior Project Manager
VML MAP
Remote, TX
07.2023 - Current
- Client: Ford Motor Company, CRM
- Crafted campaigns using email, SMS, and in-app channels to connect with target audiences.
- Managed entire program lifecycle, from client request to launch, for complex initiatives.
- Identifies potential obstacles across various domains to facilitate proactive risk management.
- Developed a reimagined ownership email journey across BEV and ICE vehicles with personalization and dynamic content, creating over 250 email variations.
- Launched Ford’s inaugural owner retention campaign.
- Utilized A/B testing to enhance email engagement.
Senior Project Manager
Organic
Remote, MI
07.2022 - 07.2023
- Client: Ford Motor Company, CRM
- Streamlined client onboarding process, allowing efficient migration from Organic to VML MAP.
- Developed distinctive onboarding solutions for Organic to VML MAP transition through teamwork and collaboration.
- Aligned creative strategies with business and marketing objectives.
- Spearheaded the launch of inaugural handraiser campaign focusing on Model e vehicles.
- Managed intricate programs end-to-end, implementing a new eCommerce shopping digital communication experience.
- Influenced strategy, audience segmentation, and customer journey optimization with expert knowledge of market.
Project Manager
Merkle
Remote, MI
09.2021 - 07.2022
- Client: AARP, Loyalty and Retention
- Directed operational aspects of AARP Rewards catalog loyalty program on website via AEM.
- Offered leadership to diverse teams in different departments such as development, quality assurance, creativity and legal.
- Streamlined communication among diverse workstreams.
- Diagnosed challenges in live projects, offering solutions to overcome them.
- Managed end-to-end implementation of multiple tailored initiatives.
- Conducted quality reviews on deliverables to ensure compliance with client specifications.
Project Manager
One10 Marketing
Remote, MI
04.2020 - 09.2021
- Client: Ford, Dealer Education
- Oversaw execution of maintenance and development for new site builds in AEM.
- Ensured successful project execution through continuous scope oversight while maintaining timelines and cost constraints.
- Facilitates cohesive collaboration by fostering open communication within all functional teams.
- Managed clear and efficient communication of risk assessments and progress reports to stakeholders.
- Facilitated successful outcomes through alignment between Account and Delivery teams, prioritizing stakeholder needs.
- Drives optimization suggestions across the agency.
Account Executive
Campbell Ewald
Detroit, MI
03.2019 - 03.2020
- Client: Meritage Homes, Brand and CRM
- Directed creation and implementation of cohesive marketing campaigns for strategic brand alignment.
- Coordinated with multiple disciplines to establish channel strategies and activate plans for cross-channel cohesion.
- Oversaw the implementation of monthly eNewsletters for homeowners and prospects.
- Coordinated client presentations and reviews as well as managed legal approvals, revisions, and production stages.
- Mentored account coordinator to ensure timely completion of delegated tasks.
Account Executive
MRM Advertising
Birmingham, MI
08.2018 - 02.2019
- Client: Chevrolet, CRM
- Managed creation and optimization of marketing campaigns, including welcome emails, anniversary touchpoints, and end-of-lease direct mail programs.
- Enhanced communication channels among primary internal stakeholders, collaborative agencies enhancing cooperation within client networks.
- Created and oversaw project briefs, schedules, and financial planning.
- Organized and managed sessions for project initiation.
Assistant Account Executive
MRM
Birmingham, MI
03.2017 - 08.2018
- Client: Buick and GMC, CRM
- Efficiently multitasked in a dynamic setting.
- Resolved blockers quickly to maintain project momentum.
- Coordinated internal routing and tracking of projects across account, creative, legal, production, product information, copy editing and other departments as required.
- Executed marketing communication strategies for mobile application targeting vehicle owners.
- Detailed next steps in compiled meeting summaries.
Associate Content Analyst
MRM Advertising
Birmingham, MI
10.2015 - 03.2017
- Client: GMC, Website Development
- Coordinated collection, loading, and verification of required content for GMC within the Content Management System (CMS) for the GMWP (General Motors World Platform).
- Collaborated with the Mobile team to maintain content for various brand mobile sites.
- Managed alignment of web content delivery strategies alongside creative team.
- Generated JIRA Trouble Tickets for content issue resolution.
Education
Master of Arts - Organizational Communication
Wayne State University
Detroit, MI05-2016
Bachelor of Arts - Digital Communications And Media
Western Michigan University
Kalamazoo, MI05-2013
Skills
- Marketing campaigns
- Web content branding
- CRM Campaign Strategy & Execution
- Data Analysis & Segmentation
- Cross-functional Collaboration
- Lifecycle & Loyalty Programs
- Creative Direction
- Creative/Content testing (A/B tests)
- Figma
- Atlassian (JIRA and Confluence)
- AEM (Adobe Experience Manager)
- Atlassian (JIRA and Confluence)
Timeline
Senior Project Manager
VML MAP
07.2023 - Current
Senior Project Manager
Organic
07.2022 - 07.2023
Project Manager
Merkle
09.2021 - 07.2022
Project Manager
One10 Marketing
04.2020 - 09.2021
Account Executive
Campbell Ewald
03.2019 - 03.2020
Account Executive
MRM Advertising
08.2018 - 02.2019
Assistant Account Executive
MRM
03.2017 - 08.2018
Associate Content Analyst
MRM Advertising
10.2015 - 03.2017
Master of Arts - Organizational Communication
Wayne State University
Bachelor of Arts - Digital Communications And Media
Western Michigan University
Similar Profiles
Naveen SathineniNaveen Sathineni
Salesforce Marketing Cloud Developer at VML MAPSalesforce Marketing Cloud Developer at VML MAP
William MielingWilliam Mieling
Account Manager, Ford US at VML MAPAccount Manager, Ford US at VML MAP
Daniel LazarDaniel Lazar
Senior Campaign Coordinator at VML MAPSenior Campaign Coordinator at VML MAP