LAURA MARTINEZ VALDOVINOS
POTOMAC,US
Summary
Results-oriented Event & Sales Manager with over 12 years of progressive leadership experience in hospitality sales, revenue generation, and hotel operations within Marriott and Hilton portfolios. Proven success in developing high-performing sales teams, driving group and transient business, and executing market strategies that increase RevPAR, occupancy, and overall profitability. Expert in multi-property sales leadership, client relationship management, and data-driven decision-making.
Overview
8
8
years of professional experience
Work History
GROUP SALES MANAGER
Courtyard Capitol Hill/Navy Yard
05.2025 - Current
- Executed strategic group sales initiatives resulting in a 63% increase in total hotel sales within three months.
- Developed and maintained relationships with 40+ embassies, government agencies, and international organizations, strengthening long-term market positioning.
- Implemented upselling and value-added packaging strategies, delivering a 55% increase in ancillary and event revenue.
- Managed large-scale events from contracting through execution with 99% on-time delivery.
SALES MANAGER
Glover Park Hotel
07.2024 - 05.2025
- Executed strategic group sales initiatives resulting in a 63% increase in total hotel sales within three months.
- Developed and maintained relationships with 40+ embassies, government agencies, and international organizations, strengthening long-term market positioning.
- Implemented upselling and value-added packaging strategies, delivering a 55% increase in ancillary and event revenue.
- Managed large-scale events from contracting through execution with 99% on-time delivery.
CORPORATE DIRECTOR OF SALES/GENERAL MANAGER
Hotel Investment Group
08.2023 - 06.2024
- Directed sales strategy and execution for multiple Marriott and Hilton-branded hotels, overseeing group, corporate, and transient segments.
- Managed full sales budgets, forecasts, and production reports, consistently exceeding annual revenue goals.
- Built and mentored a team of 10 sales professionals, improving productivity and achieving consecutive years of target achievement.
- Drove a 20% increase in tourist-driven bookings through partnerships with destination marketing organizations and travel stakeholders.
- Collaborated with ownership and revenue management to align pricing, demand strategies, and long-term growth plans.
EXECUTIVE MEETING SALES MANAGER Meeting
Hilton Washington DC/Rockville Hotel & Executive Meeting Center
09.2022 - 08.2023
- Led executive meeting and conference sales, managing complex room blocks, space utilization, and F&B programs.
- Controlled event budgets, maximizing revenue while maintaining high service standards.
- Prepared and reviewed BEOs, group resumes, rooming lists, and financial approvals in collaboration with operations and finance teams.
SALES MANAGER
Courtyard by Marriott Pentagon South
03.2021 - 08.2022
- Spearheaded business growth through strategic sales, targeted marketing, and direct outreach to domestic and international clientele.
- Increased RevPAR by 36% and occupancy by 28% by implementing dynamic pricing strategies and tailored marketing initiatives for global and embassy-related markets.
- Oversaw and managed conference room setups, breakdowns, and service logistics for high-profile diplomatic, government, and international delegation events.
- Ensured seamless event execution with precise BEO creation and coordination across cross-functional teams to support embassy and multinational group requirements.
GENERAL MANAGER/DIRECTOR OF SALES
Hampton Inn/TownePlace Suites
07.2017 - 02.2021
- Led both sales and hotel operations for two properties, overseeing revenue, staffing, and guest satisfaction.
- Developed and executed sales strategies that sustained strong occupancy and profitability year over year.
- Achieved a 95% guest satisfaction score through service excellence and team engagement.
Education
Certificate of Achievement - Meeting & Event Management
California State University
San Marcos, California06.2020
Bachelor of Science Degree - Hospitality Management
Mira Costa College
Oceanside, California06.2018
Skills
- HOSPITALITY MANAGEMENT: Director of Sales, Event Manager, Operations, Housekeeping Management
- PEOPLE MANAGEMENT: Training & Development, Staffing, Scheduling, Performance Evaluation, Conflict Resolution
- PROPERTY MANAGEMENT SYSTEM (PMS): Marriott’s Fosse, Hilton’s OnQ, Opera, Hotel Key, Delphi, Sales Pro, STS- Sales Training System
- SPECIALIZED EXPERTISE: Sales Leadership & Strategy, Forecasting, Group, Corporate & Government Sales, Performance Coaching Contract, Negotiation, Catering & Event Sales Strategy
Timeline
GROUP SALES MANAGER
Courtyard Capitol Hill/Navy Yard
05.2025 - Current
SALES MANAGER
Glover Park Hotel
07.2024 - 05.2025
CORPORATE DIRECTOR OF SALES/GENERAL MANAGER
Hotel Investment Group
08.2023 - 06.2024
EXECUTIVE MEETING SALES MANAGER Meeting
Hilton Washington DC/Rockville Hotel & Executive Meeting Center
09.2022 - 08.2023
SALES MANAGER
Courtyard by Marriott Pentagon South
03.2021 - 08.2022
GENERAL MANAGER/DIRECTOR OF SALES
Hampton Inn/TownePlace Suites
07.2017 - 02.2021
Bachelor of Science Degree - Hospitality Management
Mira Costa College
Certificate of Achievement - Meeting & Event Management
California State University