Laura Matthews

• Proficient in data analysis, providing valuable feedback to key stakeholders
• Successful management of large-scale platform migrations for marketing execution, with expertise in campaign management
• Experience managing and translating campaign execution requirements, alongside oversight of all related campaign metadata
• Practiced in large scale brand launches, new brand initiatives and market expansions while ensuring data integrity
• Led onboarding of multiple vendor partners across all channels, ensuring timely targeting and reporting, along with overseeing training on CRM best practices
• Lead critical compliance reporting for clients, including managing against federal industry regulations, creation of bi-weekly and quarterly reports, ensuring channel partners maintain accurate targeting
• Implemented real-time look-up using API functionality at healthcare conventions, improving Sales Rep engagement and driving brand awareness
• Collaborated directly with clients to interpret marketing strategies and implement necessary changes
• Proficient in SQL for analysis, quality control, reporting, and various general activities
• Experience in SalesForce Marketing Cloud email execution and backend engagement data, including writing and implementing requirements for client-specific needs
• Critical role in ensuring overall success and stability of accounts, providing expertise across all subject areas
• Actively coordinated and led critical client meetings to ensure project success and synchronicity
• Led cross-functional teams to achieve project milestones and deliver high-quality results.
• Pioneered agile environments for Health Care Provider Marketing, spanning all client Brands and health indications, enabling precise targeting through KPIs and Send Time Optimization
• Improved team performance by providing comprehensive training and fostering a collaborative work environment.
• Provided strong leadership to enhance team productivity and morale.
• Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.

Accomplished Senior Business Analyst in client facing role across multiple clients in Financial Services and Retail Industries.