Summary
Overview
Work History
Education
Skills
Timeline
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Laura McEwen

New Canaan,Connecticut

Summary

With over 20 years of transformative leadership in the creative industry, Laura brings a wealth of experience in general management, strategic planning, digital content marketing and media, sales and marketing. Her expertise enables organizations to thrive in today’s dynamic business landscape. Laura is passionate about building high-performing teams and has consistently surpassed profitability and revenue targets across a variety of industries. Laura’s entrepreneurial spirit shines through in her ability to launch innovative ventures and create diverse revenue streams with sustainable growth is her hallmark.


Throughout her illustrious career, Laura has led vibrant teams across the United States and internationally, forging strong relationships from coast to coast and across multiple continents.


The integration of knowledge, experience and service establishes a robust foundation for growth and development, while also fostering the exploration of innovative initiatives beyond conventional professional boundaries. A commitment to mentorship and a deep embodiment of the brand ethos are paramount at every touchpoint.

Overview

22
22
years of professional experience

Work History

Chief Executive Officer

Touchpoint Media Inc.
07.2021 - Current
  • Delivered consistent revenue growth by identifying new markets and devising targeted expansion strategies.
  • Maintained P&L and shouldered corporate fiscal responsibility.
  • Elevated brand visibility and market share with launch of highly successful digital marketing campaign.
  • Managed high-performing teams to successfully execute corporate objectives and drive organizational success.
  • Identified new revenue generation opportunities to maximize bottom-line profitability.
  • Created a positive work culture, resulting in increased employee satisfaction and retention rates.
  • Established new revenue streams by identifying market opportunities and launching innovative products or services.
  • Built productive relationships with industry partners and competitors to support strategic business objectives.

Senior Vice President, Head of Global Sales

Tibi, LLC
07.2018 - 05.2021
  • Developed and executed strategic initiatives to drive business growth, resulting in higher revenues and market share expansion.
  • Revamped sales strategies to increase customer acquisition rates while maintaining strong profit margins.
  • Secured vital partnerships with industry leaders, enhancing company reputation and expanding market reach.
  • Collaborated with executive leadership team members on long-term strategic planning that ensured sustainable success for the company.
  • Networked with customers, prospects and partners at conferences and trade shows.
  • Monitored key business risks and established risk management procedures.
  • Devised and presented business plans and forecasts to board of directors.
  • Developed innovative sales and marketing strategies to facilitate business expansion.
  • Oversaw business-wide changes to modernize procedures and organization.
  • Strengthened relationships with key stakeholders, fostering trust and collaboration across the organization.
  • Enhanced company performance by implementing new strategies and streamlining operations.
  • Established a culture of continuous improvement, leading by example to drive operational excellence across the organization.

Executive Director, Partnerships

Flipboard
01.2015 - 06.2018
  • Set organizational goals and objectives to guide and direct company focus and achieve mission fulfillment.
  • Strengthened internal communication channels to facilitate cross-functional collaboration and decision making.
  • Developed innovative sales and marketing strategies to facilitate business expansion.
  • Worked closely with organizational leadership and board of directors to guide operational strategy.
  • Created promotional materials and provided insightful information to social media, websites and print media to educate public and business customers.

Publisher - Vogue, Teen Vogue, Self Magazines

Conde Nast
09.2006 - 05.2014
  • Oversaw the publication of multiple successful titles, resulting in high sales figures and positive reviews.
  • Achieved financial goals through effective budget management, reducing overhead costs without compromising output quality.
  • Successfully launched digital versions of print publications expanding reach into new markets and increasing overall revenue.
  • Delivered compelling presentations at industry conferences, showcasing company products and achievements to potential clients or partners.
  • Leveraged advanced Microsoft Word functions to create solicitation-specific templates and format response documents
  • Formatted in Microsoft Word and PDF to prepare documents and proposals for review or final submission.

Consultant / Specialist

Facebook / Draft FCB
06.2006 - 09.2006
  • Delivered impactful presentations to stakeholders, clearly communicating findings and recommendations from consulting projects.
  • Enhanced client satisfaction by providing tailored consulting solutions for their specific needs.
  • Leveraged advanced analytical skills to identify trends and patterns in complex datasets, driving actionable insights for clients' benefit.
  • Spearheaded risk assessment analyses for potential ventures, facilitating informed decision-making among key stakeholders.
  • Collaborated effectively with cross-functional teams to ensure successful project execution and client satisfaction.
  • Gathered critical insights from market research studies, informing strategic recommendations for clients'' businesses.

VP, Publishing Director, Reader's Digest and EDwRR

Reader's Digest Association
01.2003 - 09.2006
  • Spearheaded strategic initiatives to drive organizational growth and improve operational efficiency.
  • Improved business profitability by analyzing market trends and adjusting company strategies accordingly.
  • Directed cross-functional teams to execute high-priority projects and achieve company objectives.
  • Strengthened company performance with development of robust policies and frameworks.

Education

Bachelor of Arts - Business & Communications

Fordham University
Bronx, NY

Bachelor of Arts - Business Administration And Management

Lehigh University
Bethlehem, PA

Skills

  • Leadership & Innovation

  • Excellent communication

  • Organizational skills

  • Financial Acumen

  • Partnership and Collaboration

  • Sales and Marketing

  • Digital Expertise

  • Creativity

  • New Business Development

  • Research and Analytics

  • Customer Service

  • Teamwork

Timeline

Chief Executive Officer

Touchpoint Media Inc.
07.2021 - Current

Senior Vice President, Head of Global Sales

Tibi, LLC
07.2018 - 05.2021

Executive Director, Partnerships

Flipboard
01.2015 - 06.2018

Publisher - Vogue, Teen Vogue, Self Magazines

Conde Nast
09.2006 - 05.2014

Consultant / Specialist

Facebook / Draft FCB
06.2006 - 09.2006

VP, Publishing Director, Reader's Digest and EDwRR

Reader's Digest Association
01.2003 - 09.2006

Bachelor of Arts - Business & Communications

Fordham University

Bachelor of Arts - Business Administration And Management

Lehigh University

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Laura McEwen