Laura McGorty
Bayport,New York
Summary
Product Manager offering 10+ years of success in product development, market research and category management. Highly skilled in developing products across multiple categories. Driven and passionate about new products and achieving a successful launch within the market.
Overview
15
15
years of professional experience
Work History
Product Manager- Footwear, Eyewear and Accessories
TYR Sport, Inc.
09.2021 - Current
- Worked collaboratively alongside several teams to help facilitate the creation, development and launch of the footwear category for a successful go-to-market campaign
- Participate in meetings with product creation teams during the entire development process. Execute the decision making process that will lead to on-time product confirmation and sales sample delivery.
- Manage the sampling process with the ability to trouble shoot, identify and resolve any potential fit, function or costing issues
- Plan and carryout development projects according to critical timeline and pre-planned dates.
- Create and maintain all product line lists, specification sheets and tech packs
- Maintain timeline calendar for all products
- Work efficiently with all other teams including design, production, sales and marketing to help facilitate a successful and on-time product launch and hit all product campaign goals
- Work closely with our international vendors through all stages of the development process
- Analyze all costing to ensure that financial targets are met
- Launched successful products by conducting thorough market research and identifying customer needs.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Prioritized roadmap in order to achieve product goals and timelines.
Product Development Manager-Men's Accessories
Echo Lake Industries
06.2014 - 09.2021
- Generated product development timelines and profiles for new products
- Coordinated with suppliers and vendors to negotiate contracts, ensuring cost-effective sourcing for materials and components.
- Developed long-term product roadmaps, aligning business objectives with customer needs and market trends.
- Increased customer satisfaction with product quality by implementing testing protocols and addressing issues promptly.
- Boosted revenue through the successful launch of innovative products that met market demands and consumer needs.
Account Manager- Men's Accessories
Echo Lake Industries
09.2008 - 06.2014
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Improved overall team productivity by implementing best practices in organization and time management.
- Developed customized account plans for clients to help them achieve their business goals.
- Collaborated with sales team to identify potential upsell opportunities and expand client base.
Education
Bachelor of Arts - English
Long Island University
Greenvale, NY05.2005
Skills
- Product Lifecycle Management
- Research and Trend Analysis
- Database Management Systems
- Product Roadmaps
- Vendor Management
- Google Workspace
- Microsoft Office
- Product Development
- Packaging Development
- Marketing Strategy Development
Timeline
Product Manager- Footwear, Eyewear and Accessories
TYR Sport, Inc.
09.2021 - Current
Product Development Manager-Men's Accessories
Echo Lake Industries
06.2014 - 09.2021
Account Manager- Men's Accessories
Echo Lake Industries
09.2008 - 06.2014
Bachelor of Arts - English
Long Island University
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