Laura McGuckin
Middletown,Delaware
Summary
Results-driven marketing communications leader with a proven track record in the development of successful digital product and content marketing strategies across multiple channels. Recognized for expertise in international marketing, journey building, and segmentation development. Skilled in building and shaping world-class marketing and organizations.
Overview
30
30
years of professional experience
Work History
Director – Marketing and Product Development
MEMO Financial Services
12.2023 - 08.2024
- Developed marketing strategy for all financial services and products.
- Increased website traffic 15%.
- Oversight of email, social media, paid and organic search, and digital ads.
- Grew email leads 10%.
- Reduced unsubscribes by 8%.
- Facilitated cross-functional collaboration for improved decision-making processes within the organization.
Director – Customer Experience
Global Christian Relief (Formerly Open Doors USA)
09.2021 - 09.2023
- Managed redesign of direct mail and email programs, including analysis and reporting.
- Implemented a successful personalization strategy, execution, and audience management, including layout redesign, which led to a significant 12% increase in annual donations.
- Optimized the customer experience for non-profit donors, including setting up a personalization program and developing personas and journeys.
- Drove continuous best-in-class UX/UI experiences. Facilitated all phases of the A/B testing program for web, app, and email executions, which comprised testing ideation, implementation, and analysis.
- Increased monthly donors by 5%.
Senior Director – Digital Content and Operations
The Hertz Corporation
06.2016 - 04.2020
- Guided global and local search engine optimization (SEO) efforts and rebranding executions, which resulted in a 6% boost in website traffic.
- Directed UX/UI upgrades for all digital platforms.
- Effectively led a global 20+ member team of marketing and product management employees.
- Decreased content and web design time-to-market by 35%.
- Increased employee satisfaction by 7%, providing regular coaching and feedback sessions.
- Led cross-functional teams to successfully launch new B2B and B2C products, on time and within budget.
Senior Director – Digital Marketing
The Hertz Corporation
04.1994 - 06.2016
- Managed online marketing budgets of $40+ million
- Increased website traffic by 25% and annual revenue by 8%
- Boosted Social followers by 15% and shares by 5%
Education
MBA - Business Administration And Management
Rasmussen University
2023
Bachelor of Science in Digital Marketing - Marketing
Rasmussen University
2021
Skills
- Search Engine Optimization
- Paid Search & Display Ads
- B2B and B2C
- Email and Social Media
- Content Creation
- Adobe Experience Manager
- Google Search Console
- Marketo, Hubspot
- SalesForce
Timeline
Director – Marketing and Product Development
MEMO Financial Services
12.2023 - 08.2024
Director – Customer Experience
Global Christian Relief (Formerly Open Doors USA)
09.2021 - 09.2023
Senior Director – Digital Content and Operations
The Hertz Corporation
06.2016 - 04.2020
Senior Director – Digital Marketing
The Hertz Corporation
04.1994 - 06.2016
MBA - Business Administration And Management
Rasmussen University
Bachelor of Science in Digital Marketing - Marketing
Rasmussen University
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