LAURA MCROBERTS
Mattoon,IL
Summary
TECH FORWARD CHAOS COORDINATOR
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Strong leader and problem-solver brings 10+ years of valuable expertise to forward company objectives. Attentive to detail with experience in coordinating projects, programs and improvements.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Office Management Specialist & Digital Marketing
Lotus Solutions
01.2008 - Current
- Created, maintained and updated filing systems for paper and electronic documents.
- Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
- Answered high volume of phone calls and email inquiries.
- Conducted research and analyzed data to provide detailed reports on various business topics.
- Updated spreadsheets and created presentations to support executives and boost team productivity.
- Updated reports, managed accounts, and generated reports
- Developed and maintained successful relationships with vendors, suppliers and contractors.
- Managed office operations while scheduling appointments for department managers.
- Established workflow processes, monitored daily productivity, and implemented modifications to improve overall performance of personnel.
- Coordinated special projects and managed schedules.
- Assisted in organizing and overseeing assignments to drive operational excellence.
- Identified and communicated customer needs to supply chain capacity and quality teams.
- Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Helped clients develop website portals and social media pages to promote businesses.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
- Utilized specialized software to capture and process data.
- Assisted customers by providing tracking information and resolving shipping or merchandise issues.
- Updated company tracking system with latest information.
- Completed accurate order entry and data verification.
- Assisted customers with product and service selections.
- Communicated with customers to answer questions and perform account maintenance.
- Developed and implemented strategies to increase efficiency in order processing.
Virtual Assistant
Insightful Business Solutions
03.2007 - 11.2008
- Conferred with customers by telephone, chat or email to provide information.
- Completed business correspondence, transcription, and data entry.
- Monitored emails, organized inbox, and prioritized messages for supervisor.
- Kept extensive contact list updated with new contacts and changes to existing contacts.
- Set up virtual Zoom meetings, invited guests and disseminated agendas.
- Managed electronic and paper filing systems by updating paperwork, maintaining documents, and accurately recording information.
- Managed CRM input, exports and clean up.
- Prepared PowerPoint presentations and ran slide shows remotely for virtual meetings.
- Organized and managed team tasks using Trello and Asana.
- Executed travel arrangements by researching and booking flights and accommodations.
- Developed complex reports in Excel for cost reporting.
- Ordered gifts for clients for holidays and in recognition of special accomplishments.
- Managed phone and email correspondence and handled incoming and outgoing mail and faxes.
- Established administrative work procedures to track staff's daily tasks.
- Supported company leaders by managing budgets, scheduling appointments and organizing itinerary.
- Surpassed team goals by partnering with colleagues to implement best practices and protocols.
Sales Manager
Yellow Book USA
04.2000 - 01.2004
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Established and cultivated solid business relationships with new or existing customers.
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
- Evaluated performance against goals and implemented appropriate development plans.
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
Education
Associate of Science - Business Marketing
Eastern Illinois University
Charleston, ILSkills
- Medical Office Administration - Management of Prior Authorizations -Scheduling - Payroll -Patient Support - Insurance Inquiries
- Website, Newsletter & Social Media Management
- Advanced campaign builder skills
- Summit Management – organizing speakers, gathering
- Social Media Management
- Microsoft Office (advanced), Google Suite (advanced)
- Accounting/Bookkeeping (Quickbooks-intermediate)
- Graphic Design: Photoshop (intermediate), Canva (advanced)
- Active Campaign, Click Funnels KEEP(InfusionSoft) – Kajabi – Kartra Convert Kit Zoho - Ontraport –MailChimp – aWeber –Constant Contact – Shopify WooCommerce –1ShoppingCart –OptimizePress – Shopstyle –Member Press – LeadPages – InstaPage –OptinMonster –HubSpot
- E-Learning/Courses: Kajabi, Teachable, Thinkific Customer Support: Zendesk chat – FB community management –FreshDesk - Helpscout Other Software: Asana – Trello – Monday – AirTable – Zoho –Hubspot – Slack – ClickUp WordPress, SquareSpace, Wix & Memebrship Sites –
- Metrics Management - Key Performance Indicators (KPIs)
Certification
- Infusionsoft (Keap) Certification
- Hubspot Certification
Timeline
Office Management Specialist & Digital Marketing
Lotus Solutions
01.2008 - Current
Virtual Assistant
Insightful Business Solutions
03.2007 - 11.2008
Sales Manager
Yellow Book USA
04.2000 - 01.2004
Associate of Science - Business Marketing
Eastern Illinois University
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