Laura Michaud
Indio,CA
Summary
Dedicated Business Development professional with over 10 years of experience in creating strong, collaborative sales teams and driving sustainable revenue growth nationwide. Passionate about building meaningful client relationships and delivering tailored solutions that make a real impact. Skilled in crafting innovative sales strategies, analyzing market trends, and fostering successful partnerships. Known for my commitment to continuous learning and team development, always striving to empower others to succeed alongside me.
Overview
15
15
years of professional experience
Work History
Vice President, Business Development
Workplace Safety Screenings
Houston, TX
09.2024 - Current
- Managed financial operations, overseeing budgeting, forecasting and financial analysis activities.
- Ensured compliance with applicable laws and regulations related to operations activities.
- Spearheaded efforts to enhance customer service processes while maintaining quality assurance standards.
- Led strategic planning and execution to enhance profitability and company growth.
- Negotiated contracts with vendors for services, products and supplies.
- Hired, trained, and mentored staff members to maximize productivity.
- Collaborated with executive team members on major decisions regarding company-wide initiatives.
- Organized special projects such as corporate events or marketing campaigns.
- Leveraged trends in customer industries and marketplaces to shape solutions and approaches.
- Identified problems and implemented solutions to better streamline operations.
- Coordinated event planning and execution, enhancing center engagement and outreach.
Director Of Sales & Business Development
WorkCare, Inc. & WorkCare Medical Group
Anaheim, CA
11.2020 - 09.2024
- Highly collaborative, influential, and experienced healthcare sales executive responsible for initiating and closing highly complex, consultative sales opportunities within the employer market.
- Reporting to the Chief Growth Officer, I am responsible for accelerating WorkCare's growth and profitability within the occupational and non-occupational health, worker's compensation, and leave management landscape, and identifying strategic partnership opportunities.
- Collaborate with WorkCare's executive leadership team, marketing, product development, and consulting initiatives, and bring several new products to market, generating over $100M in corporate revenues, a 50% growth YOY over the last few years.
- Managed and developed accounts for sustained revenue growth, which included prospecting and qualification
- Establish sales goals, budgets, and continuously monitor sales reports to ensure revenue and profitability goals are met.
- Developed and implemented multiple process and operational improvements, significantly changing standards in the Business Development Center that realized revenue increases.
- Generated and managed global marketing strategies and sales growth initiatives.
- Target and develop strategic partnerships through consultative and strategic sales processes.
Business Development Manager
WorkCare Inc. & WorkCare Medical Group
Anaheim, CA
10.2013 - 11.2020
- Performed and managed all aspects of the business development operations including but not limited to marketing and sales campaigns, conference and trade show planning, and the proposal team
- Researched and discovered methods to increase customer engagement
- Found prospective customers and new target segments via cold calling and other planned sales initiatives
- Maintained and improved proposal templates and the information library
- Built the SharePoint CRM in conjunction with internal IT and handled lead generation activity for the sales team
- Maintained positive business relationships internally with SMEs for proposal collaboration
- Supporting initiatives and sales campaigns within the sales department to reach key metrics
- Collaborating with the marketing department to prepare common strategies and ensure brand consistency/increase sales
- Identifies, evaluates, solicits, and follows up with targets through multiple sales, communications, and marketing methods (cold calling, conference attendance, social media, public relations, drip campaigns, presentations, etc.) across the US
- Develop mutually rewarding working relationships with major National Account customers, Provided superior customer service to assigned accounts
- Manage territory partners to achieve revenue goals by implementing strategies and plans to motivate strong relationships and revenue growth
- Established and implemented sales goals and monitored corporate progress to achieve bottom-line objectives
- Developed product business plan that defines quantitative objectives, strategic direction and key metrics for quantifying success
- Hire, train, and develop employees while meeting sales goals, managing facility operations, and executing company objectives
Agency Producer
Wozencraft & Farmers Insurance Agency
Tustin, CA
10.2012 - 10.2013
- Policy writer for life, property, and casualty insurance
- Approaches potential clients by using referrals, mailings, and phone solicitations
- Develops a coordinated protection plan by calculating and quoting rates for immediate coverage action, and long-term strategy implementation
- Obtains underwriting approval by completing applications for coverage
- Completes coverage by delivering policy; planning future follow-up visits and evaluating needs
- Updates job knowledge by participating in educational opportunities; reading professional publications maintaining personal networks; participating in professional organizations
Dating Consultant
It's Just Lunch
Newport Beach, CA
01.2010 - 01.2012
- Interviewed and screed candidates for membership
- Collected client dating preferences and selected and presented matches
- Managed all aspects of client accounts which included daily calls, emails, and in-person meetings
- Ensured client service standards are met
- Promoted client retention and renewals through excellent customer service and sales skills
- Able to handle emotionally driven conversations with tact and courtesy
Education
Bachelor of Fine Arts -
Cornish College of the Arts
Seattle, WASkills
- Sales Operations & Business Development
- Event Planning & Coordination
- Client Engagement & Relationship Management
- Marketing & Promotion
- Market Research & Strategic Planning
- Technology & Tools
- Project Management
- Sales Revenue & Growth
Affiliations
- Arts & Entertainment
- Creating Family Experiences
- Church Volunteering
Personal Biography
Driven by a passion for making a meaningful impact, I bring a background in sales and account management, along with a deep commitment to fostering positive change. Growing up in a family dedicated to nonprofit work, I developed a strong appreciation for community service and the power of helping others. I thrive in environments where creativity, empathy, and relationship-building come together to create lasting connections. Now, I’m seeking a role in the mental health industry where I can use my skills to support and uplift others, making a real difference in my community.
Timeline
Vice President, Business Development
Workplace Safety Screenings
09.2024 - Current
Director Of Sales & Business Development
WorkCare, Inc. & WorkCare Medical Group
11.2020 - 09.2024
Business Development Manager
WorkCare Inc. & WorkCare Medical Group
10.2013 - 11.2020
Agency Producer
Wozencraft & Farmers Insurance Agency
10.2012 - 10.2013
Dating Consultant
It's Just Lunch
01.2010 - 01.2012
Bachelor of Fine Arts -
Cornish College of the Arts
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