Laura Miranda, MBA
Staten Island,NY
Summary
Detail-focused candidate brings hands-on approach and amazing energy to meet task-based needs. Reliable, quick-paced and team-oriented nature streamlines background operations. Focused comprehension to accomplish projects and multi-task to meet concurrent deadlines and expectations.
Overview
21
21
years of professional experience
Work History
Marketing and Operations Associate
Merchant Advocate
03.2022 - Current
- CEO, CFO, and COO operative relations; various capacities involving sales, marketing assignments
- Works directly with COO in onboarding process of new sales representatives, referral partners, and associations
- Reviews and approves agreements for sales representatives and acts as liaison between reps and management
- Runs and analyzes Salesforce reports for account earning potential, savings to date, residuals.
- Built and maintained relationships with peers and upper management to drive team success.
- Analyzed data to identify trends in customer behavior and preferences.
Marketing Associate
Merchant Advocate
03.2021 - 03.2022
- Assisted marketing manager with daily office operations, updating status sheets, answering phone calls, revising tasks
- Worked directly with creative agency to expedite social media posts, marketing collateral and landing pages
- Organized Freshdesk tickets into status document for weekly meetings with COO.
- Maintained accurate records of all marketing efforts.
- Developed and implemented marketing campaigns to increase product awareness.
- Managed relationships with external vendors for advertising and promotional services.
- Tracked expenses associated with marketing projects and campaigns.
- Developed email campaigns to engage customers and generate leads.
Marketing Assistant
Horsesmouth
01.2018 - 09.2019
- Creating, updating, and sending daily marketing and webinar follow-up emails
- Liaison with editorial staff creating webpages for webinars; weekly promotion
- Creating extensive reports; number of sends, opens, clicks for every email sent from 2018 to present—updated daily
- Assisting marketing manager with daily office operations, including updating marketing pages in HTML for publication.
Independent Consultant
NYC DOB
01.2003 - 01.2018
- Liaison with Department of Buildings for the City of New York- licenses, work permits, certificates of occupancy; plumbers, architects, engineers, homeowners
- Manage insurance certificates, surveys, tax maps, NYCHA reports for residential and commercial construction projects.
Education
MBA, Marketing -
Wagner College
B.S. cum Laude, Business -
Saint John’s University
Skills
- Salesforce
- Adobe Pro
- FreshDesk
- Threshold BaseCamp
- IBM Watson
- MailChimp
- Preparing Reports
- Work Planning and Prioritization
- Strategy Development
- Client Engagement
- Service Assistance
- Attention to Detail
- MS Office
- Courteous and Professional
- Sales Techniques
- Management Support
- Data Entry
- Computer Skills
- Relationship Building
- Cross-Functional Teamwork
- Customer Relationship Management (CRM)
Timeline
Marketing and Operations Associate
Merchant Advocate
03.2022 - Current
Marketing Associate
Merchant Advocate
03.2021 - 03.2022
Marketing Assistant
Horsesmouth
01.2018 - 09.2019
Independent Consultant
NYC DOB
01.2003 - 01.2018
MBA, Marketing -
Wagner College
B.S. cum Laude, Business -
Saint John’s University