Laura O’Shea
New York,NY
Overview
6
6
years of professional experience
Work History
Vice President, Marketing
Tradeweb
03.2024 - Current
- Design and establish all reporting initiatives using tools such as Funnel, Google Analytics and Looker Studio.
- Develop strategic recommendations based on performance benchmarks across various marketing channels.
- Support brand positioning and messaging initiatives to enhance brand awareness.
Assistant Vice President, Marketing
Tradeweb
06.2021 - 03.2024
- Plan and manage Social, Email, and Event marketing campaigns for Rates and Money Markets products.
- Establish naming conventions across marketing assets and centralize UTM tracking for reporting purposes.
- Work with media agency to analyze ad campaign reporting across Display, Search, and Social channels.
Digital Marketing Senior Analyst
Accenture
11.2020 - 05.2021
- Support Salesforce Marketing Cloud migrations for global clients by leading Datorama implementations.
- Analyze online ad data, transactional data, and customer data to optimize marketing campaigns.
- Implement taxonomy and naming conventions in order to unify marketing data for visualizations.
Digital Marketing Analyst
Accenture
04.2019 - 11.2020
- Perform benchmarking and KPI analysis by media type including TV, Digital, Print, and Radio for executive level presentations.
- Analyze data to create insights and develop reports that are impactful and influence client media plans.
- Perform year-over-year savings and value tracking analysis of agency media buys by channel.
Analyst
PHD Media
05.2018 - 04.2019
- Developed and managed media performance Tableau dashboards for Search, Social, Programmatic, and Direct digital campaigns against relative KPIs for multiple brands under Carnival Corporation.
- Used dashboards to create actionable insights in order to optimize media performance.
- Analyzed site traffic data and historical data through Adobe.
Education
Bachelor of Science - Business Management, Accounting Specialization
Stony Brook University
Stony Brook, NY05.2017
Skills
- Marketing Analytics
- Pardot
- Alteryx
- Looker Studio
- Adobe Analytics
- Google Analytics
- Tableau
- Datorama Solutions Architect Certified
Timeline
Vice President, Marketing
Tradeweb
03.2024 - Current
Assistant Vice President, Marketing
Tradeweb
06.2021 - 03.2024
Digital Marketing Senior Analyst
Accenture
11.2020 - 05.2021
Digital Marketing Analyst
Accenture
04.2019 - 11.2020
Analyst
PHD Media
05.2018 - 04.2019
Bachelor of Science - Business Management, Accounting Specialization
Stony Brook University
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