Laura Pauly
Minneapolis,MN
Summary
Creative and highly personable Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Focused on enhancing workflows and integration to maximize performance and business KPI return. Knowledge and interest in marketing metrics, video production and content creation with exceptional collaborative skills to support team achievement of targeted outcomes.
Overview
8
8
years of professional experience
Work History
Marketing Manager
Life Time, Inc.
03.2023 - Current
- Lead market research efforts for more strategic marketing campaigns and manage an enterprise brand calendar to align brand objectives with priority consumer insights
- Execute comprehensive marketing plans that consistently achieve targets for increased online and in-center revenue, accruing 18% increase in online purchases YOY (2022-2023)
- Partner with Creative Directors and Executive leadership, including the CEO, to establish enterprise themes that lead our enterprise marketing strategy
- Conduct multi-channel alignment meetings to ensure consistent branding and messaging across the organization
- Lead process optimization within the marketing department for more efficient project management and resource allocation
Multimedia Content Manager
Life Time, Inc.
11.2021 - 03.2023
- Achieved departmental and corporate partnership goals by developing and executing strategic plans and performance metrics for multimedia marketing content
- Reduced operational costs through comprehensive production efficiencies, process improvement, and resource management
- Facilitated successful cross-functional collaborations for the completion of key projects, fostering strong working relationships among internal channels and external partners
- Generated editorial calendars to promote consistent website and social media traffic
- Managed content distribution for various online and social media outlets
Video Production Manager
Life Time, Inc.
04.2019 - 11.2021
- Oversaw creative development and filming of various video content of 300+ videos ranging from internal and external videos with the CEO, seasonal product and program marketing, and employee and customer testimonials, with production budget ranging from $0-$50K
- Streamlined project workflows for increased efficiency and timely delivery of final products
- Managed and monitored production operations for quality, consistency, and compliance with brand standards while negotiating favorable contracts with vendors
- Coordinated video production projects simultaneously by setting priorities based on deadline requirements and available resources
- Produced and edited high-impact segments and stories that achieved millions of impressions and were featured in multiple publications and media outlets such as The Today Show
Internal Communications Specialist
Life Time, Inc.
01.2016 - 04.2019
- Maximized reach of key messages by utilizing various channels such as email, video, print materials, or face-to-face presentations with executive leadership, including the CFO, CIO, COO and CEO
- Aligned corporate strategy with internal messaging to enhance employee engagement by developing and implementing targeted internal communication strategies
- Developed and scheduled social media content to align with social media trends
- Streamlined company-wide communications through the creation of an efficient intranet platform
Education
Mass Communications
Saint Cloud State University
Saint Cloud, MNSkills
- Digital Marketing
- Social Media Marketing
- Project Management
- Strategic Planning
- Marketing campaign development
- Customer Relationship Management (CRM)
Timeline
Marketing Manager
Life Time, Inc.
03.2023 - Current
Multimedia Content Manager
Life Time, Inc.
11.2021 - 03.2023
Video Production Manager
Life Time, Inc.
04.2019 - 11.2021
Internal Communications Specialist
Life Time, Inc.
01.2016 - 04.2019
Mass Communications
Saint Cloud State University
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