Summary
Overview
Work History
Education
Skills
Timeline
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Laura Perry

Eagan,MN

Summary

Seasoned Marketing Communications Coordinator knowledgeable about surgical instrumentation and niche surgeon markets. Excellent attention to detail and remarkable copyrighting, proofing and content management skills. Proficient in developing and overseeing projects with focus on quality and efficiency.

Overview

20
20
years of professional experience

Work History

Marketing Communications Coordinator

SCANLAN INTERNATIONAL, INC
St. Paul, Minnesota
11.2011 - Current
  • Manufactures surgical instruments and operating room products for surgeons and nurses worldwide
  • Key responsibilities include: Working with product managers and sales to help facilitate and support various marketing projects such as development of brochures, catalogs, product launches, direct mail, email blasts, photo shoots, FDA regulations and compliance with product labeling
  • Assist Director with project management to ensure deadlines are met through coordination with product managers, vendors and company personnel
  • Submit and write/proof tradeshow listings, publication listings, and product editorials, corporate communications, print and digital advertising, manage printing vendors and organization of key department documents for all printed material
  • Support marketing involvement in company functions and public relations
  • Coordinate with sales all marketing information needed for tradeshows assisting in planning marketing functions of meetings
  • Writing correspondence to company personnel communicating new products and new marketing materials
  • Maintain inventory of marketing printed materials and sales demo products
  • Develop, monitor and maintain the social media platforms for Scanlan Group of companies
  • Assist with communication programs for scholarships, Life Programs and other special programs for the Scanlan Group of companies
  • Assist in company photography such as department photos, meeting photos and miscellaneous Scanlan Group events as needed
  • Development/training of webinar platforms for marketing and sales support
  • Assist with inventory management and ordering of company promotional and merchandise apparel
  • Timely payment processing of invoices from marketing vendors
  • Establish relationships and point-of-contact for print/advertising vendors relating to marketing communications
  • Assist with on-going support for surgeon organization scholarships and mentorship programs.
  • Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
  • Prepared cross-platform social media promotions, capitalizing on strengths of each site to effectively reach target audiences.
  • Revitalized employee communications to better convey important information and boost morale.

Customer Service Representative

SCANLAN INTERNATIONAL, INC
St. Paul, Minnesota
04.2009 - 11.2011
  • Responsibilities included: Servicing customers, distributors, and sales representatives professionally by accurately entering phone and faxed orders in the computer system
  • Assisting customers with product information and utilizing resources to direct them
  • Resolving problems on orders in accordance with company policies and procedures
  • Invoicing, credits, and releasing of backorders in a timely manner, preparation of sales quotes
  • Account management of territory including: Minnesota, Wisconsin, North Dakota, South Dakota, Minnesota/Wisconsin independent sales representatives, domestic and international distributors
  • Management of repair orders with customer follow-up and daily organization of matching orders and invoicing to customers.

Account Executive

MEDLEARN, INC
St. Paul, Minnesota
12.2008 - 04.2009
  • Responsibilities included: Promoting publications, newsletters and seminars to existing and potential clients (hospitals) over phone
  • Meet required sales activities by creating new sales as well as add-on sales through calling on leads, prospects, existing clients and inactive clients closing over phone
  • Introduce new products and services to customers , updating and maintaining customer database utilizing Microsoft Office.

Senior Customer Service Representative

SMITHS-MEDICAL, INC
St. Paul, Minnesota
09.2002 - 12.2008
  • Key responsibilities included: Process orders and return goods authorizations for product credit in response to incoming phone calls and written inquiries from customers and field sales force
  • Key incoming orders in Oracle system and assist customers with product and warranty information
  • Handle incoming technical questions regarding the operation and troubleshooting of products
  • Initiate written correspondence to customers to follow up on specific problems and inquiries as necessary
  • Participate in special customer service and sales projects
  • Point person for new products and technology
  • Account management for specific customer accounts., Management and coordination of company golf outings
  • Responsibilities include: Working with vendors and employees to ensure a successful event through effective marketing communications and organization.

Education

Certification - Direct Marketing, Advertising

University of St. Thomas, Mpls, MN
1995

B.A. - Organizational Communication

University of Wisconsin - Eau Claire
Eau Claire, WI
1989

Skills

  • Campaign Development
  • Digital Marketing
  • Proofreading and Editing
  • Digital Communications
  • Verbal and Written Communication
  • Content Writing
  • Social and New Media
  • Marketing Collateral Creation
  • Event Planning and Logistics
  • Corporate Communications
  • Planning and Coordinating
  • Client Retention
  • Promotions and Marketing Strategies
  • Direct Mail Campaigns
  • Copywriting

Timeline

Marketing Communications Coordinator

SCANLAN INTERNATIONAL, INC
11.2011 - Current

Customer Service Representative

SCANLAN INTERNATIONAL, INC
04.2009 - 11.2011

Account Executive

MEDLEARN, INC
12.2008 - 04.2009

Senior Customer Service Representative

SMITHS-MEDICAL, INC
09.2002 - 12.2008

Certification - Direct Marketing, Advertising

University of St. Thomas, Mpls, MN

B.A. - Organizational Communication

University of Wisconsin - Eau Claire

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