Laura Petee
Monroe,MI
Summary
A seasoned marketing leader with over a decade of experience specializing in B2B marketing who is passionate about fostering creativity and delivering impactful solutions. Highly skilled in developing and executing comprehensive marketing strategies that drive business growth and enhance customer relationships.
Overview
14
14
years of professional experience
Work History
Sales and Marketing Lead
Thetford LLC
02.2022 - 03.2024
- Directed aftermarket sales strategy, pricing, promotions, customer relationships, and team leadership.
- Utilized data-driven insights to develop marketing strategies, sales forecasts, and demand plans.
- Managed aftermarket accounts including wholesale distributors, national retailers, and e-commerce sites, driving sales over $45M.
Corporate Marketing Manager
Thetford LLC
03.2021 - 02.2022
- Led strategic development and planning of marketing activities across multiple brands, product lines and divisions.
- Oversaw execution of brand, product, and trade marketing programs across traditional and digital platforms to drive revenue growth.
- Optimized budget and reduced expenses through strategic planning, process improvements, and data analysis.
Marketing Manager
ManpowerGroup/Washtenaw Community College
08.2020 - 03.2021
- Managed marketing for academic divisions and student services, overseeing strategic planning and serving as project manager for internal creative assets.
- Drafted content for email marketing, print materials, and website, ensuring accuracy and consistency across all channels.
- Supported student retention goals by enhancing the educational experience through comprehensive marketing initiatives.
Director of Marketing
Dometic Corporation
11.2016 - 03.2020
- Developed integrated marketing plans to maximize expenditures across all divisions and product lines, aligning with business objectives.
- Led cross-functional team to execute comprehensive marketing strategies across trade shows, public relations, media, and communications.
- Planned, forecasted, and managed annual marketing budget of nearly $6M.
Senior Channel Marketing Manager
Whirlpool Corporation
02.2013 - 10.2016
- Represented brand organization in contract and independent retail channels, engaging with trade customers, industry, media, and influencers to boost brand visibility and preference.
- Developed and executed channel marketing strategies for primary segments and decision makers, increasing brand awareness and preference.
- Collaborated with sales leadership, built relationships with trade customers, and implemented co-branded marketing plans to enhance sales and brand presence.
Senior Account Manager
Interrupt Marketing
04.2012 - 02.2013
- Formulated comprehensive marketing plans to exceed customer objectives and sales goals through deep understanding of their businesses.
- Actively pursued new clients while nurturing existing relationships to drive growth.
- Provided high-quality service, actionable insights, and timely marketing assets within budget constraints.
Marketing Programs and Promotions Manager
Masco Cabinetry
08.2010 - 04.2012
- Set up commercial policies, procedures, forms, processes, and databases for the new department.
- Developed financial planning, budgeting, and tracking tools to ensure efficient financial management.
- Built a team of detail-oriented and customer-focused program administrators.
Education
MBA - Business Administration And Management
Bachelor of Science - Legal Assistant
Skills
Marketing Strategy Development
Project Management
Budgeting and Expenditures
Aftermarket Sales
Department Development
Corporate Communications
Relationship Building
Change Management
Timeline
Sales and Marketing Lead - Thetford LLC
02.2022 - 03.2024
Corporate Marketing Manager - Thetford LLC
03.2021 - 02.2022
Marketing Manager - ManpowerGroup/Washtenaw Community College
08.2020 - 03.2021
Director of Marketing - Dometic Corporation
11.2016 - 03.2020
Senior Channel Marketing Manager - Whirlpool Corporation
02.2013 - 10.2016
Senior Account Manager - Interrupt Marketing
04.2012 - 02.2013
Marketing Programs and Promotions Manager - Masco Cabinetry
08.2010 - 04.2012
Eastern Michigan University - MBA, Business Administration And Management
Madonna University - Bachelor of Science, Legal Assistant