LAURA PETERSON

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• Increased proposal win rates by developing and implementing effective proposal strategies and processes.
• Organized regular training sessions on industry trends and best practices for theproposal management team.
• Managed cross-functional teams to ensure thetimely delivery of high-quality proposals for clients.
• Trained and mentored junior staff members in proposal writing best practices, enhancing team performance.
• Collaborated with subject matter experts to gather relevant information and develop comprehensive technical solutions.
• Monitored compliance with corporate guidelines, ensuring consistency across all submitted proposals.
• Implemented proactive proposal planning, resulting in improved resource allocation and reduced stress on the team during peak periods.
• Streamlined proposal development process, reducing turnaround time and improving overall efficiency.
• Forge strong relationships with internal stakeholders through timely communication of progress updates throughout the bid lifecycle.
• Edited and proofread technical documents for accuracy and consistency.
• Reviewed competitors' proposals to assess strengths and weaknesses, informing strategic positioning for subsequent bids.

• Lead and facilitate the proposal process and bid teams in preparing client-ready compelling submissions.
• Develop and execute proposals effectively and efficiently for the assigned area of responsibility.
• Manage the end-to-end proposal process, which includes go-no go, capture planning, strategy development win theme creation, research proposal reviews QA/QC, and internal debriefs
• Structure, develop, write, and edit proposal sections while building the response around the client's requirements in a creative, compelling, and compliant manner.
• Collaborate with various stakeholders to develop responses to the client's needs.
• Managing the production of response documents
• Championing management initiatives and applying internal processes

• Conducted market research to identify customer trends, competitor offerings, and demographic data.
• Coordinated with creative teams to develop branding ideas, graphic designs, promotional materials, and advertising copy.
• Discovered effective marketing and promotional channels, including media platforms, to relay and produce customer messages.
• Monitored the performance of the company's marketing campaigns and strategies by evaluating key performance metrics.
• Created innovative marketing campaigns.
• Established and maintained relationships with new and existing clients through networking and prospecting.
• Created goals and objectives to approach customers through appropriate marketing channels.
• Outbound and inbound marketing activities by displaying expertise in areas such as events planning, advertising, optimization, and content development.

• Supported leadership in establishing and evaluating a marketing strategy and plan by analyzing and assembling sales forecasts and organizing and planning promotional presentations.
• Communicated campaign deliverables, objectives, and timelines to the sales team.
• Planned and managed trade shows, conferences, events, and meetings by identifying, coordinating, and assembling requirements, developing assignments and schedules, coordinating mailing lists, and establishing contacts.
• Maintained an inventory and directory of sales support materials, ensuring all resources were accurate and current while coordinating new material creation as needed.
• Continually researched new sources of prospective customers while providing recommendations to leadership.