Laura Pett
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over a thirty year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities. Diligent in building and retaining relationships with C-Suite and VP level internally and externally to grow and develop Medline brand within accounts by providing support and attentive service. Successful record of expanding network connections through persuasive brand imaging. Expertise in Long Term Care marketing strategies, product promotion and merchandising to achieve market penetration while providing leadership expertise to field sales.
Overview
30
30
years of professional experience
Work History
Division Manager
Medline Industries
01.2017 - Current
- Supervised daily planning, coordination and administration for division operations for inside and outside sales representatives, managers, and SME's.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy. Set and oversaw division and AGM growth for excess of $58 million per year.
- Communicated and collaborated with stakeholders to achieve division objectives.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- INSERT AWARDS/CALL OUTS/ACHIEVEMENTS
Regional Manager
Medline Industries
05.2016 - 12.2016
- Managed seven sales representatives while growing $5.4-million-dollar sales territory to $8.5-million-dollar sales territory
- Supervised staff to optimize Medline brand expansion initiatives and productivity: coaching and evaluating, bi-weekly sales meetings, weekly side-by-side selling, and implementation of corporate programs.
- Built and deepened partnerships with industry leaders to strengthen collaborative efforts and promote mutual profitability.
- Evaluated costs against expected market price points and set structures to achieve profit targets.
- Division Promo Rep of Year 2014
District Manager
Medline Industries, LP, Post-Acute
01.2004 - 05.2011
- Coached five sales representatives in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings. While increasing territory from $1.4 million to $6.4 million dollar territory.
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
- Devised strategies for retaining accounts, delivering polished sales presentations and promoting Medline brands and products. Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Healthcare Sales Rep of the Year, 2008, Division Sale Growth Award, 2006
Director of Sales
Medline Industries
01.2000 - 12.2003
- Streamlined HR efficiencies, coordinated new hire orientations and provided onboarding and training for new employees for the first 24 months, and simultaneously managed a rolling group of 18 rookie reps
- Surpassed sales target every quarter for three years earning half of my income from the sales growth of new representatives
- Evaluated trainee performance to provide individual coaching, tools and constructive feedback. Trained inside sales new hires through side-by-side coaching and selling
- Developed and designed incentive based selling strategies and Medline Brand training aids to enhance and simplify training processes.
- ACHIEVEMENT/AWARDS
Sales Representative
Medline Industries, LP
11.1993 - 12.1999
- Managed customer accounts to secure customer satisfaction and repeat business grew territory from $100K to $1.6 million.
- Developed and maintained comprehensive understanding of products, services and competitors to enhance sales presentations.
- Generated new leads through networking and attending industry events. Generated new business and sold over 100,000 medical supply products to the nursing home, HME, and home care markets.
- Healthcare Sales Rep of the Year, 2008, Division Sales Rep of the Year, 2005
Education
Associate of Arts - Business Management & Marketing
Barat College
08.1993
Associate of Arts -
College of Lake County
05.1990
Skills
- Quota and Budget Management
- Project & Contract Implementation
- Retention & Strategic Planning
- Interdepartmental Collaboration
- Performance Improvement
- Consultative Selling Techniques
- Team Recruiting and Onboarding
- Sales Program Coordination
- Strategic account development
Timeline
Division Manager
Medline Industries
01.2017 - Current
Regional Manager
Medline Industries
05.2016 - 12.2016
District Manager
Medline Industries, LP, Post-Acute
01.2004 - 05.2011
Director of Sales
Medline Industries
01.2000 - 12.2003
Sales Representative
Medline Industries, LP
11.1993 - 12.1999
Associate of Arts - Business Management & Marketing
Barat College
Associate of Arts -
College of Lake County
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