Laura Rodriguez

• Owned and managed relationships with high-profile channel partners, achieving measurable growth and retention across multiple industries.
• Designed and implemented innovative strategies to enhance lead generation, sales enablement, and pipeline management.
• Delivered executive-level presentations, and collaborated with C-suite stakeholders to align goals and drive joint business objectives.
  Key Achievements:
• Developed ROI-focused dashboards that supported a 20% increase in partner contributions to revenue.
• Facilitated a 15% growth in partner-sourced deals through targeted enablement programs.

• Successfully recruited and onboarded new partners, driving a 100% annual recurring revenue (ARR) increase.
• Enhanced partner engagement via evangelism, field collaboration, and structured business reviews, consistently exceeding revenue targets.
• Partnered with sales and customer success teams to develop champions within partner organizations, fostering long-term loyalty.
  Key Achievements:
• Established scalable sales processes adopted company-wide, driving a 30% increase in efficiency.
• Exceeded annual partner revenue goals by 25% through innovative GTM initiatives, and joint marketing campaigns.

• Spearheaded strategic account management initiatives, driving new annual revenue, and enhancing the organization’s reputation by owning and delivering on high-value scope requests.
• Developed and implemented scalable adoption strategies for top-tier advertising partners, successfully onboarding providers to the platform, and ranking among the top-performing account managers.
• Led cross-functional requirements-gathering sessions, collaborated with senior leadership, and designed comprehensive transition plans, improving companywide account management procedures.
• Boosted customer retention by providing white-glove service to onboard enterprise clients onto the Google Local Services Platform, and optimizing workflows to enhance client satisfaction.

Key Achievement:

• Achieved a 20% year-over-year client retention increase through personalized onboarding, and strategic service enhancements.

• Secured the largest revenue deal for the team ($6M with Citibank) by leveraging strong consultative sales skills, and acting as the primary liaison for high-level enterprise stakeholders.
• Accelerated pipeline growth by implementing targeted outbound prospecting strategies for strategic enterprise accounts, while mentoring new hires in consultative sales techniques, and sales enablement best practices.
• Promoted the Apigee intelligent API management platform by acting as a trusted liaison to enterprise clients, influencing C-suite executives to adopt the platform for digital transformation initiatives.
• Consistently surpassed sales quotas by supporting large-scale marketing campaigns, optimizing budget allocations, and securing new enterprise partnerships in a highly competitive market.

Key Achievements:

• Increased the enterprise pipeline by 40%, securing must-win accounts with high revenue potential.
• Recognized by leadership for driving best practices in outbound prospecting and engagement across the team.

• Drove 35% business growth by implementing innovative pipeline development strategies, leveraging data-driven lead generation techniques, and understanding SaaS and cloud market trends in depth.
• Designed and executed targeted sales campaigns for the Google Cloud Platform, creating scalable templates that were adopted across multiple product and service offerings, enhancing team-wide efficiency.
• Launched and led the Cloud Trials Initiative, identifying and engaging high-revenue potential prospects, contributing to record-breaking monthly sales growth and surpassing sales performance benchmarks.
• Collaborated with cross-functional teams to optimize demand generation efforts, refine sales outreach processes, and ensure alignment with the organization’s go-to-market strategy.

Key Achievements:

• Increased sales-qualified lead (SQL) conversion rates by 30% through strategic campaign execution and personalized outreach.
• Recognized for achieving record-breaking quarterly revenue growth through the implementation of innovative lead acquisition strategies.
• Spearheaded a 25% improvement in campaign scalability, streamlining processes for repeatable success across teams.

• Defined and implemented reporting requirements to track key performance indicators (KPIs), including sales revenue, pipeline health, and consultant utilization, delivering actionable insights to drive business decisions.
• Served as the single point of contact (SPOC) for resolving issues related to compensation disputes and quota attainment, significantly enhancing employee satisfaction, retention, and engagement.
• Developed and maintained resource management frameworks to optimize workforce deployment and align with consulting services’ profitability goals.
• Collaborated with other departments to create training plans that would improve the efficiency of resources.
• Prepared monthly forecasts of future resource needs based on project timelines.

Key Achievement:

• Increased consulting utilization by 25%, achieving 100% utilization by effectively managing resource allocation and revenue forecasting across diverse territories and client accounts.