Laura Roginski
Business Operations Reporting & Analytics Leader
Seattle,WA
Summary
Dynamic Manager with 9 years of experience leading teams across diverse initiatives, including headcount modeling, sales compensation design, territory strategy, and market analysis. Proven track record of driving high performance and delivering impactful BI solutions, including dashboards that enable data-driven decision-making in environments with limited infrastructure. Skilled at securing stakeholder buy-in, fostering collaboration, and leading teams to deliver insights that drive organizational success.
Overview
2025
2025
years of professional experience
Work History
Senior Sales Operations Specialist
GAF Building Materials
Remote, WA
6 2022 - Current
- Managed prioritization of all initiatives concerning sales compensation design, system configuration, and process optimization
- Directed the complete streamlining effort of a $6.5M compensation incentive plan, from financial modeling to system integration
- Provided lead generation and market analysis to Sales Management with sales strategy recommendations
- Oversaw end-to-end development of sales compensation summary reporting in Tableau, including the conception of meaningful metrics resulting in improved accuracy of commission payments and visibility into variable cost
- Managed contract management for entire sales team
- Owned departmental communications, trainings and documentation supporting Sales Teams of 350+ reps
Senior Consultant & Founder
Roslyn Consulting
Remote, WA
11.2023 - 11.2024
- Developed an executive-level dashboard suite to support a $90M sales team, enabling high-level business insights into margin, product mix, and revenue health across regional and territory levels.
- Introduced advanced analytics, including customer purchase behavior metrics and pricing insights, to help diagnose low-margin or revenue areas, facilitating data-driven strategy adjustments.
- Empowered sales leadership with actionable diagnostics for regional and territory performance, improving their ability to address revenue and margin challenges swiftly and strategically.
Operations Engineering Analyst
Zillow Offers
Remote, WA
03.2021 - 06.2022
- Designed roadmaps, managed task prioritization of a cross departmental effort to develop a custom built ERP system.
- Partnered with Finance, Data Science, and Product teams to build capacity dashboards from the ground up
- Managed operational improvement projects, resulting in a 40% reduction in variable labor costs
- Administered headcount modeling and conducted utilization analysis to meet service level goals
- Communicated inefficiencies to business leaders and facilitated strategic planning
- Liaised communication among advanced capacity modeling, data science, and product team members
Senior Business Operations Analyst
Zillow Offers
Remote, WA
01.2020 - 03.2021
- Onboarded, trained, and managed the workload of a team of 3 Business Operations Analysts, aligning their efforts with organizational goals.
- Maintained headcount models and conducted financial analyses to support a departmental growth strategy, scaling from 10 to over 300 employees
- Designed and led the creation of dashboards in Tableau and Salesforce, tailored to various audience levels, from executive leadership to individual contributors
- Implemented productivity OKRs to support a team of over 200 Pricing Analysts
- Collaborated with Machine Learning, Data Science, and Business Operations leadership to develop accuracy metrics, ensuring consistent tracking and evaluation across teams
- Coordinated and documented UAT plans for the smooth testing and rollout of new system functionalities
- Directed quarterly project planning and prioritization for the department, ensuring resource alignment with strategic initiatives
- Managed content & led monthly Zillow Offers Report-Out for entire org
Team Lead - Pricing Analytics
Zillow Group
Remote, WA
01.2018 - 01.2020
- Managed a team of 17 Pricing Analysts, overseeing training, onboarding, and performance management in a fast-paced, evolving environment
- Owned quarterly business review metrics and reporting for the Central region, ensuring alignment with strategic goals and operational efficiency
- Review team's market analysis and approve an average of $8M in daily offers
- Collaborated with cross-functional teams (Software, Data Engineering, and Machine Learning) to support process improvements and tool development for the department's evolving needs
- Led quality control meetings with external broker partners to ensure compliance with machine learning and software tools
Education
Master of Science - Business Analytics
ASU - WP Carey School of Business
Phoenix, Arizona 05.2001 -
Bachelor of Arts - Business Administration
Western Washington University
Bellingham, WA 05.2001 -
Master of Arts - Chinese Language Studies
Western Washington University
Bellingham, WA 05.2001 -
Lean Six Sigma Certification
Zillow Python Fundamentals Certification
GalvanizeSkills
End-to-end OKR Performance Metric Implementation
Data Analysis Team Management
Advanced Salesforce, Excel & Tableau BI
Sales Analytics and Territory Strategy
Data-Driven Storytelling for Executive Leadership
Financial & Headcount Modeling
Sales Compensation Design, Analytics, Administration & Strategy
SQL Based Data Retrieval & Transformation
Advanced Excel Modeling
Program Management & Process Optimization
Accomplishments
Business Intelligence & Reporting
- Led the end-to-end development of multiple dashboard suites, from metric conception to deployment, delivering both strategic insights for executives and actionable performance metrics for managers to drive team improvement and consistency.
- Recognized as a thought leader for centralized reporting and recruited to a small team tasked with creating in-house Enterprise Resource Planning aimed at resolving the Zillow Offers capacity constraints.
Process Optimization & Operational Efficiency
- Reduced sales compensation error rate from 15% to within a year by improving BI tools, optimizing processes, and refining plan design.
- Achieved 15% improvement in team efficiency through Lean-based workflow optimizations that reduced bottlenecks and enhanced productivity.
- Implemented data solutions which significantly improved the accuracy of churn and hiring metrics, critical to capacity planning
Financial & Business Performance
- Recovered $600,000 in overpayments for sales commissions through reporting improvements and added process controls.
- Achieved 98% profit margin while meeting revenue targets in early-stage business operations, showcasing strong financial performance and operational efficiency.
Team Leadership
- Mentorship focused leadership resulted in a high success rate for team promotions, performance and engagement.
- Supported onboarding and training of 70+ employees, during a critical growth period
Insights & Favorite Core Values
- Leads with Red, Blue & Green
- Include & Empower
- Think Big, Move Fast
Timeline
Senior Consultant & Founder
Roslyn Consulting
11.2023 - 11.2024
Operations Engineering Analyst
Zillow Offers
03.2021 - 06.2022
Senior Business Operations Analyst
Zillow Offers
01.2020 - 03.2021
Team Lead - Pricing Analytics
Zillow Group
01.2018 - 01.2020
Master of Science - Business Analytics
ASU - WP Carey School of Business
05.2001 -
Bachelor of Arts - Business Administration
Western Washington University
05.2001 -
Master of Arts - Chinese Language Studies
Western Washington University
05.2001 -
Senior Sales Operations Specialist
GAF Building Materials
6 2022 - Current
Lean Six Sigma Certification
Python Fundamentals Certification
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