+Years of professional experience
Laura Romeu
Strategic Marketing, Communications, and Brand Leader
NJ
Summary
Trilingual marketing executive with expertise in commercial product launches and strategic communications. Solution-oriented leader, critical thinker, and left- / right-brained problem solver. Builds cultures of curiosity, creativity, collaboration and growth.
Overview
20
20
Work History
Investor and Senior Advisor to CEO
Green Sun Medical
01.2020 - Current
- Drives awareness and increases demand for first-in-class, “Dynamic Smart Whisper® Brace” in scoliosis.
Investor and Advisor to CEO
Solomon AI (DBA as Rokket AI)
06.2024 - Current
- Provides product marketing and partnership support for private AI launch platform solving enterprise privacy and compliance.
Investor and Advisor to CEO
Ship2MyID
07.2016 - Current
- Grows partnerships for digital platform integrating addresses, identities, permission-driven direct marketing, and D2C commerce.
Executive Director, Marketing and Brand Lead
Lexicon Pharmaceuticals
06.2022 - 02.2024
- Orchestrated successful product launch of INPEFA in heart failure, achieving gain of 795% in revenue first year
- Member of Commercial Leadership Team
- Established marketing function; hired and lead team of three Directors
- Developed and implemented strategic launch and tactical plans aligning with and meeting business objectives
- Uncovered insights into customer beliefs, behaviors, and trends, translating them into actionable strategies
- Synthesized data to build and execute integrated marketing initiatives that increased brand awareness and demand
- Conceived and produced market-changing unbranded pre-launch and branded launch creative campaigns
- Led and influenced cross-functionally while managing relationships with external agencies to ensure alignment of strategies and consistency in brand communications (from ideation to execution)
- Implemented innovative performance marketing campaigns leveraging programmatic and endemic digital channels
- Identified and monitored KPIs ensuring launch effectiveness; optimized performance via data-driven insights
- Coordinated development of content for national speaker bureau, advisory boards, and KOL national broadcasts
- Established partnerships with and evolved educational programs for professional trade associations / organizations
- Managed media and advertising, conference planning, forecasting, brand LCM, and multi-million-dollar budgets.
VP, Group Director, Brand Strategy
Klick Health
11.2021 - 06.2022
- Brand Planner
- Developed brand platforms, GTM strategies, and creative campaigns for Lexicon (launch of INPEFA), Spero (launch of tebipenem), and Epizyme (acquired by Ipsen) (inline TAZVERIK)
- Led team of three brand strategists.
Independent Consultant
Brand Strategy Consulting (BSC)
01.2016 - 10.2021
- Provided strategic marketing, communications, and brand planning services
- Consulted as organic and outbound business development / growth specialist
- Drove commercialization / pitch efforts for advertising agencies and digital / med-tech start-ups
- Successfully took on and executed CEO 'special projects'
- Led market research, synthesizing insights into strategy.
Business Development Advisor
Savor Health – part of J&J's 'JLABS' (via BSC)
01.2020 - 09.2021
- Drove B2B/B2B2C sales of SaaS nutritional AI / ML platform providing personalized nutritional recommendations.
Chief Growth Officer, Health & Wellness
Chimney Vigor Group (now Edisen)
10.2020 - 06.2021
- Drove BD and strategic partnerships for content strategy, production, optimization, and AI services.
Investor & Advisor to CEO
Kachyng
01.2015 - 05.2021
- Advised on BD and partnerships for first full stack payments company; 'one-click checkout from any ad'.
Chief Marketing Officer and SVP, Head of Client Solutions
ConnectiveRx (via BSC)
06.2018 - 01.2020
- Successfully evolved enterprise-level strategic platform, brand architecture, and communications matrix
- Integrated and repositioned newly acquired point of care services (patient messaging, HUB, Copay and EHR)
- Led / coached team of four SMEs (Copay, HUB, Messaging, EHR) and Business Intelligence / Analytics Director).
Senior Director, Business Development
InterbrandHealth (via BSC)
01.2016 - 06.2018
- Grew outbound new business wins by 23% through proprietary growth strategies and creative collaboration.
VP, Head of Global Marketing
IMS Health (now IQVIA)
07.2015 - 01.2016
- Streamlined marketing operations and created multi-million dollar efficiencies by establishing and leading five enterprise-level COEs (Marketing, Digital, PR, Creative Services, and Communications) resulting in millions in cost savings and global brand consistency
- Course-corrected marketing and communication strategies, ensuring consistent content
- Managed team of nine.
SVP, Group Account Director
Digitas Health
07.2013 - 07.2015
- Led, managed, and provided mentorship to six agency cross-functional teams (twelve professionals) for product launches and co-promotes; launched BMS / Pfizer's ELIQUIS and BMS's OPDIVO US / Global
- Served as strategist for digital solutions and communications content
- Assumed most difficult clients / accounts and successfully retained businesses at risk
- Drove development and execution of MM&M Award-winning campaign (Silver) in 'Relationship Marketing' category for 'Before Breakfast Club' campaign (SYNTHROID); DTC campaign increased traffic to brand website by 58%.
Independent Consultant
Brand Strategy Consulting (BSC)
05.2007 - 07.2013
- Served as strategic marketing, communications, market research, business development, and client services consultant for pharmaceutical / device/ med-tech companies and healthcare advertising and HEOR agencies
- Commercialized digital products and launched patient support services (B2B as well as to HCPs and IDNs).
SVP, Marketing Communications
Sharecare, Inc. (via BSC)
01.2012 - 04.2013
- Designed and implemented GTM launch strategies for HCP, DTC, and B2B offerings; grew HCP enrollment 458%
- Managed and coached team of five professionals.
EVP, Business Development & Strategic Communications
EPI-Q, Inc. (via BSC)
01.2009 - 11.2011
- Drove new business revenue and growth +28% for Health Economics Outcomes Research agency.
International Managing Director
DDB Health Paris, Ciel et Terre (via BSC)
01.2008 - 01.2009
- Led team of four professionals to generate pre-launch / launch plans, brand platforms, and creative campaigns
- Contracted to develop Pfizer Oncology 'European Strategic Business Plan'; recognized as 'Best in Class' ESBP.
Various HCP / DTC Strategic Marketing, Brand Planning, New Business, and Client Services Leadership Roles
Publicis Health, Omnicom Health, & InVentiv Health
- Orchestrated and won 27 out of 29 new business pitches and reduced pitch costs 46% in single FY
- Drove new business revenues of $28MM; +87% growth YOY
- Awarded 'Most Feared to Pitch Against' and 'Most Admired Agency' by Med Ad News two consecutive years.
Various Field Sales, Communications, Product Management, and Marketing Roles of Increasing Responsibility
Merck & Co., Inc.
- Successfully launched ZOCOR, COZAAR, HYZAAR, PRILOSEC, and FOSAMAX; pre-launched INVANZ
- Received Marketing 'Award of Excellence' and finalist for 'Best Analysis' and 'Best Life Cycle Management'
- Awarded US Human Health 'Vice President's Club Award' for excellence in sales, growth, and leadership.
Education
Bachelor of Arts - Political Science
Stanford University
Palo Alto, CASkills
- US & Global Product Launches
- Strategic Marketing & Communications
- Brand Strategy & Planning
- Lifecycle Management
- Customer Segmentation & Messaging
- Creative Campaign Development
- Tactical Planning & Execution
- Integrated Digital Marketing
- Media Strategy & Planning
- Data Analytics & Business Insights
- Campaign Optimization
- Agency & Vendor Management
- Critical & Disruptive Thinking
- Cross-functional Leadership
- Executive Leadership & Mentorship
- Cardiology, Oncology, Infectious Disease, CNS, Pain, Mental Health, Women's Health, Gastroenterology, Urology, and Endocrinology
- Brand-Building Strategies
- Brand Development
- Staff Management
- Campaign Management
- Market Analysis
- Product Development
- Project Management
- Vendor Relations
- SEO Optimization
- KPI Tracking
- Mixed Media
- Collateral Creation
- Quarterly Forecasting
- Administering Social Media Accounts
- Tradeshow Events
- Social Media Strategy
- US & Global Product Launches
- Microsoft Office
- Strategic Positioning
- Content Curation
- Google AdWords
- Marketing and Advertising
- Multi-Channel Campaigns
- Business Development
- Strategic Planning
- Marketing Campaign Development
- New Business Opportunities
- Direct Email Campaigns
- Website Creation
- Social Media Content Creation
- P&L Management
- Web Content Branding
- Strategic Partnership
- Tradeshow Representation
- Video Content Production
- Operational Efficiency
- SEO Strategy and Execution
- Budgeting and Allocation
- Knowledgeable about Diseases
- Campaign Implementation
- Program Marketing
- Internal and External Communications
- Promotions and Marketing Strategies
- AdWords Strategies
- Website Copy
- Business Optimization
- Brand Messaging
- Product LifeCycle Management
- Analytics Monitoring and Evaluation
- Staff Monitoring
- Tradeshow Management
- Launch New Products
Other Experience
Various HCP / DTC Strategic Marketing, Brand Planning, New Business, and Client Services leadership roles.
Publicis Health, Omnicom Health, and InVentiv Health (medical advertising/communications agencies). US
· Orchestrated and won 27 out of 29 new business pitches and reduced pitch costs 46% in single FY.
· Drove new business revenues of $28MM; +87% growth YOY.
· Awarded “Most Feared to Pitch Against” and “Most Admired Agency” by Med Ad News two consecutive years.
Various Field Sales, Communications, Product Management, and Marketing roles of increasing responsibility.
Merck & Co., Inc. / MSD Spain. US and Madrid, Spain
· Successfully launched ZOCOR®, COZAAR®, HYZAAR®, PRILOSEC®, and FOSAMAX®. Pre-launched INVANZ®.
· Received Marketing “Award of Excellence” and finalist for “Best Analysis” and “Best Life Cycle Management”.
· Awarded US Human Health “Vice President’s Club Award” for excellence in sales, growth, and leadership.
Additional Information
NCAA Division I, Varsity Field Hockey & Lacrosse. Four-year letter “Scholar Athlete” and two-time Varsity Lacrosse Captain.
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
French
Full Professional
Timeline
Investor and Advisor to CEO
Solomon AI (DBA as Rokket AI)
06.2024 - Current
Executive Director, Marketing and Brand Lead
Lexicon Pharmaceuticals
06.2022 - 02.2024
VP, Group Director, Brand Strategy
Klick Health
11.2021 - 06.2022
Chief Growth Officer, Health & Wellness
Chimney Vigor Group (now Edisen)
10.2020 - 06.2021
Investor and Senior Advisor to CEO
Green Sun Medical
01.2020 - Current
Business Development Advisor
Savor Health – part of J&J's 'JLABS' (via BSC)
01.2020 - 09.2021
Chief Marketing Officer and SVP, Head of Client Solutions
ConnectiveRx (via BSC)
06.2018 - 01.2020
Investor and Advisor to CEO
Ship2MyID
07.2016 - Current
Independent Consultant
Brand Strategy Consulting (BSC)
01.2016 - 10.2021
Senior Director, Business Development
InterbrandHealth (via BSC)
01.2016 - 06.2018
VP, Head of Global Marketing
IMS Health (now IQVIA)
07.2015 - 01.2016
Investor & Advisor to CEO
Kachyng
01.2015 - 05.2021
SVP, Group Account Director
Digitas Health
07.2013 - 07.2015
SVP, Marketing Communications
Sharecare, Inc. (via BSC)
01.2012 - 04.2013
EVP, Business Development & Strategic Communications
EPI-Q, Inc. (via BSC)
01.2009 - 11.2011
International Managing Director
DDB Health Paris, Ciel et Terre (via BSC)
01.2008 - 01.2009
Independent Consultant
Brand Strategy Consulting (BSC)
05.2007 - 07.2013
Various HCP / DTC Strategic Marketing, Brand Planning, New Business, and Client Services Leadership Roles
Publicis Health, Omnicom Health, & InVentiv Health
Various Field Sales, Communications, Product Management, and Marketing Roles of Increasing Responsibility
Merck & Co., Inc.
Bachelor of Arts - Political Science
Stanford University
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