Laura Rusznak
Mountain View,CA
Summary
Seasoned Director of Demand Generation with over 10 years of B2B SaaS experience, adept at driving growth and increasing market share through strategic campaign execution. Expert in using marketing automation tools like Marketo and Salesforce to enhance data-driven decisions. Proven success in leading cross-functional teams, managing substantial budgets, and leveraging analytics to optimize campaigns. Committed to achieving significant business outcomes with precision and speed.
Overview
22
22
years of professional experience
Work History
Director - Demand Generation
B-Stock Solutions
San Carlos
12.2021 - Current
- Crafted marketing strategies in line with corporate objectives and industry trends, timely informing upper-level management about strategy progress.
- Set up metrics for tracking progress against goals set out for enhancing the overall user journey.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
- Identified opportunities for innovation within the organization which could result in improved experiences for customers.
- Mentored the marketing team to enhance personnel skill sets, both individually and in groups.
- Project example: Led a team that designed and executed a comprehensive demand campaign on the B-Stock auction platform, successfully matching a 40% increase in inventory volume from a partner.
Senior Demand Marketing Manager
B-Stock Solutions
San Carlos, CA
12.2019 - 12.2021
- Set specific marketing goals that align with the overall direction and business goals.
- Evaluated the effectiveness of marketing campaigns using analytics tools.
- Managed the design and production of promotional materials, such as websites and brochures.
- Marketed research and analyzed data to identify and define audiences.
- Evaluated end-to-end customer experience across multiple channels and touchpoints, utilizing strong analytical skills. Supervised marketing campaigns and events to maximize income, achieving audience targets.
- Conducted detailed customer research to uncover insights into consumer behavior, informing strategic decisions.
- Project Example: Increased conversion rate by 20% through the optimization of the buyer funnel for increased engagement of platform registrants.
Marketing Operations Manager
B-Stock Solutions
Mountain View, CA
04.2018 - 12.2019
- Enhanced organizational efficiency through the optimization of the MarTech stack (Salesforce, Marketo, MovableInk, Pendo, and Qualtrics); evaluated vendor capabilities to identify suitable partners.
- Developed and implemented process improvements for marketing operations.
- Managed cross-functional teams across diverse projects, overseeing all aspects of project planning, execution, and completion. Orchestrated impactful marketing and promotional campaigns to drive profitability.
- Implemented A and B testing methods to improve digital ad performance.
- Designed surveys to measure customer satisfaction with products and services.
Marketing Operations
Silicon Valley Bank
Santa Clara
03.2016 - 03.2018
- Acted as the primary marketing automation administrator for Marketo.
- Established and nurtured relationships with marketing technology partners, both internal and external.
- Trained marketing campaign stakeholders on new and existing processes.
- Managed the selection and integration of strategic technology partners and vendors.
- Project example: Led the successful integration of Marketo-CRM into existing systems through effective project management.
Demand Generation Manager
Hewlett Packard, HP
Budapest
07.2007 - 03.2009
- Led country planning, execution, and tracking of marketing strategies in line with regional guidelines.
- Collaborated with regional teams to align SMB/Enterprise segment plans.
- Developed and executed strategies to increase lead generation and conversion rates through email, content syndication, webinars, and other marketing campaigns. Formulated and executed channel marketing campaigns, including local event management.
- Prepared market forecast reports and incorporated key indicators of market trends into presentations to team members and managers to instill understanding of campaign context.
Product Marketing Manager
Hewlett Packard, HP
Budapest
06.2002 - 07.2007
- Managed Marketing Resource Management (MRM) and CRM support for the European Software Team, including budgeting and financial tracking.
- Organized webinars, conferences, and trade shows, and led regional marketing initiatives to promote products and services.
- Created and executed content marketing campaigns to drive leads, engagement, and sales.
Education
Bachelor of Science - Economics
Budapest Business University
Budapest, Hungary06-2002
Skills
- Data-driven decision-making
- Customer Segmentation
- Strategic Thinking
- Complaint Handling
- Service Promotion
- Market Trends Analysis
Languages
Hungarian
Native/ Bilingual
German
Limited
Spanish
Elementary
Timeline
Director - Demand Generation
B-Stock Solutions
12.2021 - Current
Senior Demand Marketing Manager
B-Stock Solutions
12.2019 - 12.2021
Marketing Operations Manager
B-Stock Solutions
04.2018 - 12.2019
Marketing Operations
Silicon Valley Bank
03.2016 - 03.2018
Demand Generation Manager
Hewlett Packard, HP
07.2007 - 03.2009
Product Marketing Manager
Hewlett Packard, HP
06.2002 - 07.2007
Bachelor of Science - Economics
Budapest Business University
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