Laura Sanchez
Boerne,Texas
Summary
- Highly-skilled Marketing Copywriter offering extensive experience in the food retail industry. Creating impactful, engaging copy for celebration campaigns, own brand products and services with high-performing results.
- Subject matter expert on regional Mexican/Latino culture, cuisine, food trends, and flavor profiles.
Overview
10
10
years of professional experience
Work history
Bilingual Marketing Copywriter
H-E-B Grocery Company
San Antonio, Texas
01.2022 - Current
- Writes/edits/proofreads engaging product descriptions and copy for campaigns across various categories and brands, both in English & Spanish.
- Translates concepts and strategies into striking, engaging, consistent copy.
- Ensures consistent voice and grammatical standards for each brand, category, and product group.
- Collaborates with cross-functional teams and stakeholders to maximize the impact of messages.
Consumer Research Analyst Mexican/Latino Products
H-E-B Grocery Company
San Antonio, Texas
01.2016 - 12.2022
- Converted knowledge of Mexican/Latino culture, cuisine, food trends, and traditions into products and package design.
- Conducted packaging design testing with customers through intercepts and focus groups.
- Analyzed results and synthesis of data to deliver recommendations to Own Brand teams to improve product acceptability.
Insurance Agent
Axa Insurances
Puebla, Mexico, Puebla
05.2013 - 08.2013
- Customer service role for insurance clients Assisted customers with claims
- Monitored insurance contracts Assistance to clients in case of accident
Banquet Assistant
Fiesta Inn Hotel
Puebla, Mexico, Mexico
01.2013 - 05.2013
- Organized private and professional events for up to 300 people
- Was the point of contact for multinational companies such as Coca-Cola, Mondelēz, Volkswagen, PepsiCo, Danone, UPS, Dassault Systèmes and Johnson Controls
- Managed and selected external suppliers to provide food and services for all events
Education
Bachelor of Business Administration - Double Degree in International Business Adminitration
Neoma Business School
Reims, France 09/2013 - 05/2015
Bachelor of Business Administration - Double Degree in International Business Administration
Universidad de las Américas Puebla
Puebla, Mexico 08/2010 - 05/2013
Skills
- Microsoft office applications: Power Point, Word, Excel and Microsoft Project Statistical package: Minitab
- Apps for team collaboration: Zoom, Teams, Slack, Clarizen, Figma
- Consumer and product insights software: Compusense and Qualtrics
- Business intelligence tool
Languages
Spanish
Native
English
Proficient (C2)
French
Proficient (C2)
Timeline
Bilingual Marketing Copywriter
H-E-B Grocery Company
01.2022 - Current
Consumer Research Analyst Mexican/Latino Products
H-E-B Grocery Company
01.2016 - 12.2022
Insurance Agent
Axa Insurances
05.2013 - 08.2013
Banquet Assistant
Fiesta Inn Hotel
01.2013 - 05.2013
Bachelor of Business Administration - Double Degree in International Business Adminitration
Neoma Business School
09/2013 - 05/2015
Bachelor of Business Administration - Double Degree in International Business Administration
Universidad de las Américas Puebla
08/2010 - 05/2013
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