Summary
Overview
Work History
Skills
Accomplishments
Affiliations
Certification
Timeline
Generic

Laura Schwarz

West Linn,Oregon

Summary

Knowledgeable [Desired Position] with proven background in consulting, delivering strategic insights and effective solutions to clients. Successfully led multiple projects, enhancing operational efficiency and driving business growth. Demonstrated expertise in problem-solving and client relationship management.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Independent Contractor

SMR Hospitality Resources
08.2010 - 03.2013
  • Choice Hotels: Conducted Audit of 2200 Choice Hotels pre-conversion to new PMS /RMS. Provided comprehensive analysis; review of current revenue management, rate, sales, marketing and e-commerce strategies. BAR rate strategies, comp set changes implemented upon installation. Growth post installation and strategy placement achieved an average of 2% across the brand.
  • Other specialty projects included Revenue Management for the Sleep Inn Brand. Conducted weekly webinars with General Managers/Owners. Evaluated pricing strategies to optimize revenue generation and market competitiveness.


Independent Hotel Consultant

Schwarz Hotel Consulting, LLC
11.2008 - 08.2009
  • Mystery Shop Calls & Analysis, Sales & Lead Generation for Noble House Hotels.

Area Director of Sales

Kimpton Group Hotels
12.2001 - 05.2003
  • 5th Avenue Suites & Hotel Vintage Plaza – Portland, Oregon
  • Redeployed market segments resulting in year-over-year group growth in ADR and occupancy, Individual and Co-Op advertising and marketing for both properties.
  • Led a high-performing sales team, fostering collaboration and accountability to achieve ambitious targets.

Regional Director of Sales

Hilton Hotel Corporation/Promus Hotels
03.2001 - 12.2001
  • Red Lion Hotels – Portland, Oregon
  • Rebranded marketing and sales for over thirteen converted hotels.

Director of Sales & Marketing

Hilton Hotel Corporation/Promus Hotels
12.1999 - 03.2000
  • Doubletree Guest Suites & Red Lion Hotel – Seattle, Washington

Director of Sales & Marketing (Interim)

Hilton Hotel Corporation/Promus Hotels
06.1999 - 12.1999
  • Doubletree Hotel Bellevue and Doubletree Bellevue Inn – Bellevue, Washington

Area Director of Sales – Promus Hotels NW Region

Hilton Hotel Corporation/Promus Hotels
05.1998 - 03.1999
  • Doubletree Hotels & Embassy Suites Hotels in Washington – Seattle, Washington

Director of Sales & Marketing

Hilton Hotel Corporation/Promus Hotels
05.1996 - 05.1998
  • Embassy Suites Hotel Napa Valley – Napa, California
  • Outstanding career history and growth with Hilton Hotels Corporation. As Area/Regional Director of Sales responsible for multi-property and brand sales and marketing efforts. As property Director of Sales & Marketing responsibilities included managing a team of sales individuals and ensuring optimal revenue opportunities were realized. Maintained client relationships and developed new business relationships. Extensive experience selling and managing during renovations, conversions, and brand transitions.

Skills

  • Hospitality sales expert
  • 25 years in hotel management
  • Pricing strategy analyst
  • Brand-focused revenue management
  • Destination hotel marketing and sales
  • Overseeing multiple properties
  • Proven success in brand repositioning
  • Business plan development
  • Advertising strategy development
  • Revenue reporting and analysis
  • Created successful motivation strategies for clients and employees
  • Hotel conversion management
  • Sales development for new hotels
  • Execution and training for yield management solutions
  • Sales team development
  • Consistent deadline management
  • Task prioritization
  • Building strong client partnerships
  • Project management
  • Development of marketing strategies
  • Client consultation
  • Data-driven insights
  • Effective team leadership
  • Effective team engagement
  • Effective troubleshooting skills

Accomplishments

  • Responsible for establishing a first time 501c for my children’s school Parent Teacher Organization. As President of the PTO this year I have established bylaws, completed the application process for 501c; oversaw several fundraisers so far resulting in over $23k in profit. Primary focus has been to raise funds to offset the districts ongoing budget cuts which have had a direct and negative impact on our children’s educational experience.
  • Mentor and advocate to several industry peers throughout; free training, advice, resume and referral building.

Affiliations

  • Most Creative Marketing Concept award (individual) winner – Embassy Suites Hotels 1994
  • Management Member of “Embassy Way” committee, responsible for ensuring high levels of customer satisfaction – 1990-1993 & 1996-1998
  • Member of National #1 Sales Team for Holiday Inns, Inc. – 1994
  • Chairman of the Napa Valley Marketing Committee – 1997
  • Chairman of Associate Relations Committee for WSAE (Washington Society of Association Executives) – 1998 & 1999
  • Member of HISAC (Hilton Internal Sales Advisory Council) – 1999 & 2000

Certification

  • [Area of certification] Training - [Timeframe]

Timeline

Independent Contractor

SMR Hospitality Resources
08.2010 - 03.2013

Independent Hotel Consultant

Schwarz Hotel Consulting, LLC
11.2008 - 08.2009

Area Director of Sales

Kimpton Group Hotels
12.2001 - 05.2003

Regional Director of Sales

Hilton Hotel Corporation/Promus Hotels
03.2001 - 12.2001

Director of Sales & Marketing

Hilton Hotel Corporation/Promus Hotels
12.1999 - 03.2000

Director of Sales & Marketing (Interim)

Hilton Hotel Corporation/Promus Hotels
06.1999 - 12.1999

Area Director of Sales – Promus Hotels NW Region

Hilton Hotel Corporation/Promus Hotels
05.1998 - 03.1999

Director of Sales & Marketing

Hilton Hotel Corporation/Promus Hotels
05.1996 - 05.1998

Similar Profiles

CREATE PROFILE
Laura Schwarz