LAURA SCHWERZLER
Baltimore,MD
Summary
Dynamic Strategic Account Manager with over 13 years of experience generating sales growth and account development in the Mid-Atlantic region for Royal Caribbean. Renowned for exceptional presentation and public speaking skills, brand training, and proficiency in platforms that drive revenue. Resourceful relationship builder skilled in fostering collaboration between internal teams and external B2B clients, ensuring alignment with strategic account objectives to achieve revenue goals. Committed to understanding customer needs through proactive engagement and attentive service, establishing strong connections with key decision-makers to support overall sales volume demands.
Overview
19
19
years of professional experience
Work History
Strategic Account Manager, Central & Eastern Maryland
Royal Caribbean Group
08.2012 - Current
- Develop and implement marketing plans with accounts to surpass revenue goals.
- Cultivate travel partner relationships through qualifying questions and genuine interest in each, unique business model.
- Execute and track partner initiatives to maximize brand exposure, increase brand % share and drive sales.
- Create marketing materials for focus products and ‘high need’ sailings.
- Analyze weekly, quarterly, and yearly Salesforce.com and PowerBI reporting to benchmark successes, offer insights and discover sales opportunities.
- Inspire ‘new to cruise’ and ‘new to brand’ travel advisors with extra encouragement and recognition.
- Coordinate and lead creative, effective trainings, including Ship Tours.
- Incentivize priority accounts with booking bonuses from Empowerment budget.
- Manage regional projects with local vendors and travel suppliers.
- Territory Management of seventeen Face to Face appointments per week, including 1:1 financial review, small group meetings and ‘coffee-talks.’
- Strategize with National Accounts team to uncover agency potential and customize consortium trainings.
- Manage and grow a $14M territory.
- Professional Strength and Accomplishments -President’s Challenge Award Winner 2022,2021 and 2018 Northeast Rockstar Award, 2016.
Director of Business Development, Mid-Atlantic Region
Travel Destinations Management Group, Inc.
05.2012 - 07.2012
- Company Overview: Corporate Travel Agency
- Train and onboard new BDM. Assist with account transitions, goal setting, lead generation, product portfolio, sales presentations, cold calling, and appointments.
- Identify new opportunities to bid for corporate travel contracts and meeting services through diligent prospecting and networking.
- Professional Strengths and Accomplishments-Promotion to Director within first year
Business Development Manager
Travel Destinations Management Group, Inc.
06.2011 - 04.2012
- Company Overview: Corporate Travel Agency
- Foster relationships with travel and technology vendors to leverage strategic partnerships.
- Close C-level executives on the value of our services through RFP response, ROI analysis, and sales pitches.
- Maintain database with Salesforce.com by tracking leads, managing follow-up tasks and pipeline opportunities.
District Sales Manager
Collette Vacations
01.2007 - 12.2010
- Conduct fifteen in-person appointments per week, including 1:1 business reviews, travel agency trainings and consumer presentations.
- Educate travel advisors on brand differentiators, itineraries, ideal client demographics and brand positioning within the marketplace.
- Create awareness for current promotions and sales incentives.
- Analyze weekly sales reports from Pivotal database to monitor account activity and growth.
- Professional Strengths and relevant skills:
Education
Bachelor of Science Degree - Advertising/Marketing concentration
01.2004
Skills
- Client relationship building
- Pricing strategy
- Sales presentations
- Pipeline management
- Sales training
- Sales strategy development
- Sales negotiations
- Performance tracking
Accomplishments
Royal Caribbean, President's Challenge Winner
2018, 2019, 2022
Affiliations
- Bons Vivants of Baltimore Travel Networking Group Board Member, President, Co-President roles since 2007.
Timeline
Strategic Account Manager, Central & Eastern Maryland - Royal Caribbean Group
08.2012 - Current
Director of Business Development, Mid-Atlantic Region - Travel Destinations Management Group, Inc.
05.2012 - 07.2012
Business Development Manager - Travel Destinations Management Group, Inc.
06.2011 - 04.2012
District Sales Manager - Collette Vacations
01.2007 - 12.2010
Towson University - Bachelor of Science Degree, Advertising/Marketing concentration
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