Laura Stabbert
55 Morton Street, New York,NY
Summary
Accomplished Account Director with over seven years of experience selling multichannel offerings. Maximizing high impact ROS media, branded content, social and experiential sales with a passion for fashion and luxury brands. Diligent in both building and retaining accounts by providing exceptional service externally while creating strong internal relationships.
Overview
12
12
years of professional experience
Work History
Account Director
Martini Media
03.2022 - Current
- Established trusted relationships with key clients including LVMH, Kering, Ralph Lauren, Burberry and more by providing consistent communication and exceptional service throughout the account lifecycle
- Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches
- Delivered measurable success by consistently meeting or exceeding client expectations by selling digital, video, social and branded content across portfolio of ~200 luxury brands
- Maintained deep understanding of company services and products in order to offer most knowledgeable customer support.
Director of Sales
Tinybeans
11.2019 - 11.2021
- Developed new strategies and formal pitch for Tinybeans offerings across digital, video, social, branded content and experiential offerings
- Closed the largest deal to date for $490K with LEGO and broke new accounts with creative out-of-the-box offerings based on client feedback
- Worked with both agency and client direct partners as main point of contact to understand client needs and pivot internal focus accordingly
- Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
Strategic Partnership Manager
Fatherly
04.2018 - 10.2019
- Worked across agencies and brands to generate new business, broke several large brands in CPG space and secured a $1M Gillette deal
- Leveraged industry insights to sell branded content, media research, and interactive packages to agencies and brand direct
- Provided business reporting and market analysis
Account Executive
LittleThings
02.2017 - 04.2018
- Established a partnership with P&G and successfully closed direct branded content deals while creating strong working relationships with brands such as Swiffer, Crest, Febreze, Vicks, ZzzQuil . Successfully increased spend over 20% YOY.
- Spearheaded and directed a TAG-Certified PMP deal across P&G
- Established new working relationships for LittleThings with agencies such as Hearts & Science, Initiative, CrossMedia, The Media Kitchen, and consistently exceeded new business quota
Account Executive
GfK MRI
02.2015 - 02.2017
- Assigned as Digital Lead, internal liaison between creation team and sales team
- First representative to sell the custom research tool 'Mobile Now' out of a sales team of over 20 professionals, earning honorable mention in President's Club
- Managed a portfolio of 30 agencies and advertisers, while exceeding annual goals
Marketing Lead
Sullivan County Democrat
08.2012 - 01.2015
- Developed and sold new section, Young Professionals, which became one of the most successful special sections of the publication
- Developed go to market strategies and packages for the sales team
- Successfully supported a team of five to break new accounts and increase YOY revenue
Education
Bachelor of Arts - Communication Management
LeMoyne College
Syracuse, NYUniversity of Leicester
Skills
- Salesforce
- Pipedrive
- Basecamp
- Keynote
- Microsoft Office Suite
- ComScore
- MediaRadar
- Concur
Hobbies and Interests
- Volunteer at God's Love We Deliver
- She Runs It
- Downhill Skiing
- Fly Fishing
- Hot Yoga
- Past President of Leadership Sullivan
Timeline
Account Director
Martini Media
03.2022 - Current
Director of Sales
Tinybeans
11.2019 - 11.2021
Strategic Partnership Manager
Fatherly
04.2018 - 10.2019
Account Executive
LittleThings
02.2017 - 04.2018
Account Executive
GfK MRI
02.2015 - 02.2017
Marketing Lead
Sullivan County Democrat
08.2012 - 01.2015
Bachelor of Arts - Communication Management
LeMoyne College
University of Leicester
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