LAURA STEHLE
Director, Marketing Events
Holly Springs,NC
Summary
Dynamic event marketing professional with extensive experience across multiple industries, excelling in strategic planning and project management. Adept at logistics coordination and fostering team collaboration to deliver exceptional attendee experiences.
Overview
22
22
years of professional experience
Work History
Director, Event Strategy and Field Marketing
Epsilon
04.2024 - Current
- Aligned event objectives with corporate strategies by coordinating cross-functional teams.
- Upgraded conferences and events using industry knowledge and personal expertise.
- Implemented new registration software and trained teammates to promote events more broadly using custom landing pages integrated with CRM.
- Mentored two junior team members through Epsilon's New Grad program to enhance professional development.
Event Marketing Manager
LaunchDarkly
05.2022 - 04.2024
- Implemented meeting scheduling process and execution for AWS re:Invent, resulting in pipeline influence of $2.4m in 2022 and $3.0m in 2023 from 200+ customer and prospect meetings.
- Designed Leaders Series, showcasing thought leadership through roundtable discussions with senior directors across four cities, influencing $2.4m pipeline with $120,000 budget.
- Oversaw logistics and attendee experience for inaugural company kickoff for 450 people and $1m budget with accolades from senior leadership.
- Planned 25 bespoke VIP events for Enterprise Account Executives.
Associate Director, Marketing, Conferences and Events
PPD, part of Thermo Fisher Scientific
09.2018 - 04.2022
- Managed inaugural sales kickoff meetings in 2019 and 2020, Successfully transitioned to virtual format in 2021 and 2022 including selection of event platform and AV production company.
- Drove strategy and execution of 25 global events across multiple business units annually and supervising one full-time employee.
- Promoted from Sr. Marketing Manager, Conferences and Events (April 2020).
Manager, Global Event Marketing
Allscripts Healthcare Solutions
08.2003 - 09.2018
- Committee lead for user conferences hosting 3,000+ attendees annually. Managed exhibit hall of 150 vendors and corporate booths, hotel room blocks, F&B, and budgets of $4 million.
- Co-lead for 525+ person annual sales meeting successfully overseeing budget, logistics, social events and sessions.
- Lead for sales incentive trips, responsible for site selection, agenda, budget, and executive engagement across destinations including Mexico and Caribbean.
- Senior Global Event Manager (2010 to 2017), Event Manager (2006 to 2010), Billing Manager, Accounting (2003 to 2006)
Education
Bachelor of Science - Marketing
Miami University
Oxford, OHSkills
- Strategic planning
- Project management
- Budget management
- Logistics coordination
- Live event production
- Team collaboration
- Risk assessment
- Training and development
Interests
- Hiking and Walking (Leader, Holly Springs Wednesday Walking Club)
- Paddleboarding
- Traveling
Timeline
Director, Event Strategy and Field Marketing
Epsilon
04.2024 - Current
Event Marketing Manager
LaunchDarkly
05.2022 - 04.2024
Associate Director, Marketing, Conferences and Events
PPD, part of Thermo Fisher Scientific
09.2018 - 04.2022
Manager, Global Event Marketing
Allscripts Healthcare Solutions
08.2003 - 09.2018
Bachelor of Science - Marketing
Miami University