Laura Stromberg
Summary
An accomplished Digital Marketing Strategist & Account Development Executive, showcasing a track record of sales excellence by acting as a trusted consultant to both Advertisers and Ad Agencies. Renowned for expertise in steering advertisers towards successful campaigns, fine-tuning budgets for optimal audience targeting, customer insight acquisition, and ROI measurement. Driven by a fervor for leveraging data and analytics to illustrate tangible outcomes. Backed by a consistent history of surpassing quotas and thriving in fiercely competitive markets. Proficient in managing territory resources, bolstering existing partnerships, and upholding account strategies while fostering robust client relationships. Skilled at navigating the sales landscape of intricate technology-driven marketing and advertising solutions.
Overview
23
23
years of professional experience
Work History
Multi-Media Account Executive
LocaliQ | USA TODAY NETWORK
11.2019 - Current
- Media sales professional building long term relationships through excellent customer service by understanding client needs and recommending products and services that will provide the most value and ROI
- Develop and demonstrate expert knowledge and understanding of the extensive multimedia marketing portfolio of LOCALiQ, the USA Today Network & Herald Tribune Media Group
- This includes a full suite of cutting edge digital marketing services offered by an in-house, award-winning digital marketing team, promotions, print products and special publications
- Utilize Salesforce to assure an optimized sales pipeline.
Multi-Media Account Executive
GateHouse Media
01.2015 - 11.2019
- Media sales professional building long-term relationships through excellent customer service by understanding client needs and recommending products and services that will provide the most value and ROI
- Develop and demonstrate expert knowledge and understanding of the extensive multimedia marketing portfolio of the Herald Tribune Media Group
- This includes a full suite of innovative digital marketing services offered by an in-house, award-winning digital marketing team, promotions, print products and special publications
- Utilize Salesforce to assure an optimized sales pipeline.
Multi-Media Account Executive
Halifax Media Group, LLC
01.2012 - 01.2015
- Media sales professional building long-term relationships through excellent customer service by understanding client needs and recommending products and services that will provide the most value and ROI
- Develop and demonstrate expert knowledge and understanding of the extensive multimedia marketing portfolio of the Herald Tribune Media Group.
Senior Account Manager
The New York Times
11.2009 - 01.2012
- Team lead for two marketing consultants including account development and fulfillment of all customer orders from finance to post-production
- Managed digital accounts for a second local print team, including orders, reporting, billing and ad creative
- Promoted digital products to drive revenue quota
- Contacts include staff of the Herald-Tribune Media Group at all levels, members of the Regional Media Group, advertising customers, technology providers, and other media partners.
Multi-Media Account Executive
The New York Times
06.2001 - 11.2009
- Prospected new retail and real estate accounts in Manatee, Sarasota, Charlotte and Lee County
- Presented new products, managed and grew over 30-50 active accounts
- Networked in the community
- Exceeded sales goals including multi-media sales in print, television and direct mail
- Coordinator of various special publications
- Served on the company council
- Strong record of exceeding monthly sales goals.
Education
Bachelor of Arts - Interdisciplinary Studies; Mass Communications
University of South Florida
Tampa, FL05.2001
Skills
- Account Development
- Ad Agency Relationship Management
- B2B & B2C
- Budgeting
- Business Development
- Campaign Analytics
- Campaign Management
- Client Education
- Consultative Sales
- Cross-functional Collaboration
- Customer Relationship Management
- Data Analytics
- Digital Advertising
- Digital Marketing
- Digital Media
- Leadership
- Marketing Strategy & Execution
- Media Planning & Buying
- National, Regional & Market-level Experience
- Negotiation Skills
- Post-sales Support
- Presentation Skills
- Proposal Development
- Sales Funnel Optimization
- Sales Management
- Strategic Sales Planning
Digital Knowledge
- A/B & Multivariate Testing
- Addressable Geo-Fencing
- Advertising-based Video on Demand
- Attribution
- Behavioral Retargeting
- Connected TV Advertising
- Contextual
- Conversion Rate
- Cost Per Action
- Cost Per Completed View
- Cost Per Thousand Impressions
- Cross-Device Targeting
- Demand-Side Platforms
- Digital Display
- Email Marketing
- Event Targeting
- In-Stream Video Ads
- Mobile SMS
- Native Content
- Organic Search
- Over-the-Top
- Paid Search
- Paid Social
- Pay-Per-Click
- Performance Marketing
- Programmatic Media Buying
- Return on Ad Spend
- SEM
- SEO
- Site Retargeting
- Social Media Advertising
Timeline
Multi-Media Account Executive
LocaliQ | USA TODAY NETWORK
11.2019 - Current
Multi-Media Account Executive
GateHouse Media
01.2015 - 11.2019
Multi-Media Account Executive
Halifax Media Group, LLC
01.2012 - 01.2015
Senior Account Manager
The New York Times
11.2009 - 01.2012
Multi-Media Account Executive
The New York Times
06.2001 - 11.2009
Bachelor of Arts - Interdisciplinary Studies; Mass Communications
University of South Florida
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