LAURA OBENAUF
Louisville,USA
Summary
Diligent, creative communicator who is highly skilled in strategic, user-focused, writing, digital design, content creation, and optimization. Maintains excellent cross-functional relationships and knowledge in UX, graphic design, copywriting, and front-end code. Proven track record of driving corporate UX and content strategy. An astute project manager skilled achieving results. Strong presentation, verbal, and written communication skills. A talented leader who transforms ideas into reality.
Overview
21
21
years of professional experience
1
1
Certification
Work History
SOUND HEALING PRACTITIONER
Charm Sound Healing
02.2024 - Current
SUPPLEMENTAL WRITER, HEALTH EDUCATION & CONTENT SERVICES
Mayo Clinic
11.2021 - Current
- Write and update digital content for Mayoclinic.org per APA standards and the latest medical research.
- Translate complex medical and scientific information into plain-language, accessible content for healthcare professionals, regulatory bodies, and patients.
- Utilize exceptional writing, editing, plain language and proofreading skills to produce engaging and error-free content.
- Collaborate with cross-functional teams (scientists, physicians, regulatory professionals) to gather and verify data for technical documentation.
- Collaborated with editors to refine drafts, ensuring consistent tone and style across various platforms.
- Followed company policies and editorial guidelines to craft thorough, well-written content.
- Edit and proofread medical literature and technical documents for clarity, accuracy, and adherence to formatting and regulatory guidelines.
- Manage writing projects simultaneously, ensuring timely completion while meeting strict deadlines.
- Develop and deliver Google Knowledge Definitions for Mayo Clinic, providing clear and accurate medical condition definitions for Google's search results.
UX DESIGNER
CVS Health
11.2021 - 04.2023
- Extended from 3-week temporary project to ongoing/indefinite contractor.
- Presented to executive and senior leadership on UX best practices, driving data-driven design transformations.
- Advocated for user-centric designs to improve functionality, engagement, and accessibility across platforms.
- Lead strategic UX direction for creation of new digital assets and transformation of existing digital assets.
- Collaborated with product teams and key partners to strategize enhancing user experience and optimizing digital assets.
EARLY CHILDHOOD EDUCATOR
AJ's Preschool
08.2020 - 02.2022
- Foster learning, growth, and development for children with developmental challenges and special needs
- Provide developmentally-appropriate care and education to children from infancy through age four
- Communicated with parents and other staff about student progress.
- Observed children to identify individuals in need of additional support and developed strategies to improve assistance.
- Cultivated creativity in the classroom through art projects, dramatic play, storytelling exercises, and other imaginative pursuits.
SENIOR UX DESIGNER
Humana
10.2018 - 08.2020
- Served as Lead Designer for the billing platform, designing the Flagship 'Financial Dashboard' and reducing clicks from three to one
- Designed a responsive platform that provided mobile payment options to members
- Steered UX copy strategy and editing and improved user trust by providing support during the payment process, including 37 potential payment-error scenarios, and corresponding email marketing campaign
- Improved user experiences of the company's security through accessible designs and by leveraging accessible, a11y-compliant modules
- Managed, coached, and mentored cross-functional teams in prioritizing, strategizing, and executing 36+ projects in two years
- Led redesign efforts for legacy applications, modernizing interfaces while preserving critical functionality desired by existing users.
- Collaborate with cross-functional teams to ensure digital designs align with user needs and business goals.
- Created detailed wireframes and prototypes to guide development team in building high-quality applications.
DIGITAL PRODUCER
Healthcare Information Management Systems Services (HIMSS)
02.2016 - 10.2018
- Oversaw digital production while ensuring innovative and interactive designs.
- Managed 12 daily and monthly healthcare marketing newsletters and digital advertising and branding asset graphic design.
- Project managed site migration initiatives and special projects, including healthcare e-books.
- Managed graphic design, including a stand-alone banner, logo, and infographics.
ACTRESS
Actor's Equity Association
06.2013 - 04.2018
- Promoted to lead role in Equity Broadway National Touring production of Million Dollar Quartet.
- Lead and supporting roles in theatre, independent film and TV including NBC's Chicago PD, and Fox's Empire.
- Represented by one of Chicago's leading agencies.
- Voice over actress for multiple corporate and non-profit marketing campaigns.
- Regular comedy performer with Chicago's legendary organization "The Onion," with over a million views of sketches in which I starred.
- Received critical acclaim in Chicago Sun-Times, Chicago Reader and nationwide regional press.
- Worked effectively under pressure, consistently managing tight audition schedules and production deadlines.
WEB & GRAPHIC DESIGNER
Trillium Staffing
11.2011 - 06.2013
- Partnered with divisional Vice Presidents, marketing, and IT staff to develop and maintain eight divisional client-facing websites
- Headed production for print and digital projects, designing videos from voiceover scripts and other graphic design while managing scheduling according to specifications
- Led graphic design, including photo manipulation and retouching, vector graphic creation, logo design, and branding initiative to foster a consistent brand
- Spearheaded digital strategy, design, and execution of the company's website, achieving a 400% increase in service inquiries
WEB & MEDIA DESIGNER
Long John Silvers & A&W
03.2010 - 12.2011
- Promoted to role from Internal Communications contracting role at parent company Yum! Brands
- Redesigned two corporate intranets, leading to a significant improvement in corporate and field staff experience.
- Led site migration and design of two field-facing, branded intranet sites from standalone HTML websites to a Content Management System enabling employees the freedom to update their own content.
- Maintained and designed corporate intranet site increasing employee connection, engagement and morale.
INTERNAL COMMUNICATIONS SPECIALIST
Yum! Brands Inc.
06.2007 - 03.2010
- Streamlined company-wide communications through managment and digital design of an intranet platform.
- Led site migration of HTML intranet site to Content Management System allowing ease of updating content by multiple stakeholders.
- Wrote, edited and proofread HR, communications and benefits materials that were circulated to thousands of corporate and field employees.
- Led communications strategy of boutique wellness programs and benefits.
ACTRESS
Self-Employed
05.2003 - 06.2007
- Starred in multiple theatre productions in Chicago, IL and Louisville KY.
- Adapted to a variety of roles and genres, showcasing versatility as an actress.
- Effectively managed high pressure, timing and expectations of audiences and auditions.
- Received critical acclaim for outstanding performances in both leading and supporting roles in leading papers in Chicago and Louisville.
- Expanded skillset through continuous training in acting techniques such as Meisner, and Strasberg Methodology, among others that contributed significantly to overall performance success.
Education
Master's Certificate - Ecology and Spirituality
University of Wales Trinity Saint David
Lampeter, Wales12.2021
Digital Arts Professional CertiFicate -
Sessions College of Professional Design
Tempe, AZ10.2012
Bachelor of Music - Music Vocal Performance
University of Illinois At Urbana-Champaign
Urbana-Champaign, IL05.2003
Skills
- Excellent Communication
- Content Writing
- Structured Content & Copy Editing
- Plain Language Principles
- Research
- UX
- Digital & Print Channels
- Mobile Best Practices
- Accessibility
- Wireframing and Prototyping
- Design Thinking
- Responsive Design
- Digital Marketing
- Email Marketing Design
- Graphic Design
- Adobe Creative Suite
- Content Management Systems
- SEO Best Practices
- Troubleshooting & Technical Support
- Content Management
- Cloud-Based Applications
- Training & Development
Certifications and awards
- Digital Design Certificate, Sessions College
- Outstanding Graduate, Digital Arts, Sessions College
Affiliations
- Sound Healing Academy International
Certification
- Masters' Certificate Ecology & Spirituality
- Level 1 & 2 Certified Sound Healing Practitioner
- Digital Design Certificate, Sessions College
- Outstanding Graduate, Digital Arts, Sessions College
Timeline
SOUND HEALING PRACTITIONER
Charm Sound Healing
02.2024 - Current
SUPPLEMENTAL WRITER, HEALTH EDUCATION & CONTENT SERVICES
Mayo Clinic
11.2021 - Current
UX DESIGNER
CVS Health
11.2021 - 04.2023
EARLY CHILDHOOD EDUCATOR
AJ's Preschool
08.2020 - 02.2022
SENIOR UX DESIGNER
Humana
10.2018 - 08.2020
DIGITAL PRODUCER
Healthcare Information Management Systems Services (HIMSS)
02.2016 - 10.2018
ACTRESS
Actor's Equity Association
06.2013 - 04.2018
WEB & GRAPHIC DESIGNER
Trillium Staffing
11.2011 - 06.2013
WEB & MEDIA DESIGNER
Long John Silvers & A&W
03.2010 - 12.2011
INTERNAL COMMUNICATIONS SPECIALIST
Yum! Brands Inc.
06.2007 - 03.2010
ACTRESS
Self-Employed
05.2003 - 06.2007
- Masters' Certificate Ecology & Spirituality
- Level 1 & 2 Certified Sound Healing Practitioner
- Digital Design Certificate, Sessions College
- Outstanding Graduate, Digital Arts, Sessions College
Master's Certificate - Ecology and Spirituality
University of Wales Trinity Saint David
Digital Arts Professional CertiFicate -
Sessions College of Professional Design
Bachelor of Music - Music Vocal Performance
University of Illinois At Urbana-Champaign
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