Laura Tiebert
Fountain Hills,AZ
Summary
Laura is an accomplished writer who is passionate about creating high-quality content that connects deeply with users to inform and inspire. She believes that all good writing builds a connection and that the best writing motivates, includes, and embraces users. As a “… for Dummies” author, Laura excels at taking large, complex ideas and making them easy to understand. Most recently, Laura was director of content for New York-based financial services company Transfast. She built a robust content function, performed in-depth research and devised original content while developing a consistent brand voice. Transfast became an industry leader, delivered outstanding financial performance and in 2019, was acquired by Mastercard.
Overview
22
22
years of professional experience
Work History
Director of Content
Transpay
New York, New York
09.2018 - 06.2020
- Wrote posts, payments guides and case stories that showcased the company’s rapid expansion across 125 countries and the thought leadership of its executives.
- Delivered high-quality, insightful content while meeting tight deadlines.
- Developed consistent brand voice and authored strategic content using appropriate tone and language.
- Performed in-depth research and devised original content, such as blog series, "Doing Business In ...." to showcase company's global payments expertise and thought leadership.
- Conceived and wrote series of educational quarterly guides ("The Ultimate Guide to Local Bank Transfers").
- Coordinated with in-house subject matter experts around the world, from Kenya to Mexico and Indonesia, for interviews and topic generation.
- Monitored publications such as PYMNTS and attended industry conferences such as Money20/20.
- Used Asana and other organizational approaches to manage different deadlines.
- Held biweekly meetings to generate ideas and review content before publication.
Director of Public Relations
Transfast
New York, NY
11.2014 - 12.2017
- Conducted competitive audits and developed messaging unique to Transfast.
- Managed public relations agency personnel, budget and schedule.
- Collaborated cross-functionally and internationally to develop story angles and produce and distribute news releases.
- Managed media interviews, speaking engagements, awards and bylined articles.
Human Resources and Internal Comms
Northwestern University
Evanston, IL
03.2013 - 11.2014
- Developed and delivered timely, relevant and effective communication to audiences including faculty, administrators, students and alumni.
- Supported the development and implementation of speaking platforms for the Dean.
- Wrote scripts for Dean's frequent speaking engagements.
Author
Wiley
Wilmette, IL
01.1998 - 12.2010
- Covered Chicago for Frommer's travel series and the "For Dummies" brand.
- Authored "Frommer's Chicago with Kids," "Frommer's Chicago Day by Day," "Frommer's Chicago Free and Dirt Cheap" and "Chicago for Dummies."
- Contributed to or ghostwrote "For Dummies" titles including "Blues for Dummies," "Beauty Secrets for Dummies," and "Etiquette for Dummies."
Author, Blogger, Speaker
Self Employed
Fountain Hills, AZ
04.2016 - Present
- Authored biography of musician Prince, "The Rise of Prince: 1958-1988."
- Posted useful, creative and timely content on social media, blog and website.
- Curated content for social media platforms, including Facebook, Instagram and Twitter.
- Created online course.
Education
Bachelor of Arts - French, Spanish, International Relations
Luther College
Decorah, IASkills
- AP Style writing and editing
- Wordpress and MS Office
- Deadline-driven
- Superior copywriting and editing skills
- Relationship building
- Organizational skills
- Marketing knowledge
- Interpersonal and written communication
Affiliations
2017 Independent Publishers' National Award for biography, "The Rise of Prince: 1959-1988."
Timeline
Director of Content
Transpay
09.2018 - 06.2020
Author, Blogger, Speaker
Self Employed
04.2016 - Present
Director of Public Relations
Transfast
11.2014 - 12.2017
Human Resources and Internal Comms
Northwestern University
03.2013 - 11.2014
Author
Wiley
01.1998 - 12.2010
Bachelor of Arts - French, Spanish, International Relations
Luther College
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