Laura Tyler
Bend,OR
Summary
Dynamic Senior Recruiter and Sales Manager with a proven track record of exceeding sales goals by over 133% at Snow King Resort and Grandview Lodge, showcasing exceptional candidate sourcing and salary negotiation skills. Expert in building strong relationships and driving recruitment process improvements, leveraging Salesforce expertise and collaborative teamwork to secure top talent and foster client satisfaction. Senior Recruiter and Sales Manager with a robust history of driving sales beyond 133% and significantly expanding the corporate market segment by 184% at Juniper Preserve Resort. Adept at leveraging Salesforce and collaborative teamwork to streamline sales processes, and enhance client relationships, ensuring tailored solutions for diverse group clients.
Overview
19
19
years of professional experience
Work History
Senior Sales Manager
Juniper Preserve Resort-Pronghorn Golf club
05.2025 - Current
- Develop and execute targeted sales plans to drive revenue growth, optimize occupancy, and elevate brand presence within the luxury resort and wellness hospitality market.
- Increased corporate market segment by 184.00%, enhancing overall revenue and client reach.
- Lead strategic sales initiatives across diverse market segments including weddings, corporate retreats, team-building events, wellness groups, golf groups, holiday parties, and brand partnerships (notably Nike)
- Manage full sales cycle from prospecting through contract negotiation and post-event follow-up, building long-term client relationships and repeat business.
- Collaborated with marketing, events, and operations teams to deliver tailored solutions that ensured exceptional guest experiences for group clients.
- Analyzed market trends and competitor activities to identify strategic partnership opportunities and diversify revenue streams.
- Represent Juniper Preserve at industry trade shows, local business events, and corporate networking opportunities to expand the property’s reach.
Senior Recruiter
Host Healthcare
12.2022 - 05.2024
- Actively prospects, pre-screens, and activates candidate leads through cold calling, email and text blasting.
- Identifies relevant open job opportunities that match the candidate's specialty experience and professional interests.
- Developed compelling candidate profiles for submission to hiring managers to improve match quality.
- Followed up daily on active candidate submissions and collaborated with account managers to expedite candidate movement through hiring process.
- Ensures interviews are scheduled and works with account managers to solicit assignment and extension offers on behalf of candidates.
- Able to pre-close and close offers with candidates to drive offer acceptance.
- Maintained strong rapport with clinicians on assignment to enhance their experience and actively facilitated assignment extensions and rebooking at other facilities.
- Consistently meets and/or exceeds sales goals by driving new placements and retention of clinicians on assignment.
Senior National Sales Manager
Snow King Resort and Grandview Lodge
02.2019 - 12.2022
- Exceeded individual room revenue sales goals by 133% in 2021, generating over 1.1 million in room revenue.
- Managed region of 29+ states on East Coast and Midwest, driving strategic sales initiatives.
- Selling a resort of over 200 guest rooms and over 100 luxury condos in a seasonal location.
- Conducted prospecting sales calls, identifying potential clients and generating qualified leads.
- Primary markets included State and National Associations, Education, National Foundations Incentive business, corporate retreats, and social group business.
- Established partnership with local chamber of commerce, enhancing community collaboration and visibility.
- Conducted offsite visits to meet with clients and assess their needs.
Marketing Executive
Hyatt Residence Club, Coconut Plantation
04.2017 - 02.2019
- Quarter 4, 2017 Highest Sales Award at $407,645 out of team of 9.
- Marketing excellence award for highest volume.
- Qualified leads and coordinated distribution to appropriate teams to enhance sales efforts.
- Marketing to Hyatt Residence Club owners through direct calling and sales presentations.
- Utilized concierge knowledge to assist invested owners with tailored solutions.
- Facilitated onboarding process for new hires, ensuring smooth integration and quicker ramp-up.
Senior National Sales Manager
Snow King Resort and Grandview Lodge
, US
09.2015 - 03.2017
Marketing Executive
Marriott Vacations Worldwide
10.2008 - 12.2014
- Company Overview: Phoenix, AZ and Newport Beach, CA, Palm Desert
- Utilized sales techniques to maximize revenue and enhance guest loyalty to Marriott.
- Coordinated out-of-state group owner sales seminars, producing $500,000 in revenue.
- Recognized opportunities to up-sell the customer and sell enhancements to create a better Marriott experience.
- Encouraged guests and callers to schedule sales presentations and tours, driving engagement.
- Promoted awareness of brand image internally and externally by calling invested owners with Marriott Vacations Worldwide.
- Organized and scheduled group sales presentations to provide valuable information to prospective clients.
Program Assistant
Coachella Valley Sexual Assault Services
10.2007 - 09.2008
- Facilitated self-defense classes and prevention education sessions, enhancing victim empowerment and awareness.
- Counseled victims of sexual assault through one-on-one and group sessions, offering emotional support and resources.
- Delivered mental and emotional support to victims and families, fostering resilience and recovery.
- Scheduled guest speakers and organized annual fundraisers and health fairs.
Education
The University of Arizona
01-2004
High school or equivalent -
Wilsonville High school
Skills
- Sales strategy development
- Sales forecasting
- Sales pipeline management
- Sales negotiation
- Sales performance review
- Sales training
- Sales agreements
- Time management
- Client engagement
- Client management
- Client consultations
- Lead generation
- Recruitment enhancement
- Competency interviewing
- Onboarding management
- Salesforce
- Salesforce administration
- Market analysis
- Project Management
- Vendor management
- Benefits negotiation
- Compensation negotiation
- Salary negotiation
- Time management
- Performance metrics
- Networking
- Networking skills
- Collaborative teamwork
- Team collaboration
- Closing strategies
- Problem solving
- Verbal and written communication
- Social media management
- Microsoft Office
- Problem solving
- Networking skills
- Pipeline management
- Closing strategies
References
References available upon request.
Personal Information
Title: Sales Manager
Awards And Acknowledgements
- Manager of the Quarter for The Snow King Resort and Grandview Lodge 4th Quarter 2015
- Achieved a benchmark at Marriott's Vacation Club for the most volume within a year in 2011, 2012, and 2013
- Marketing Executive of 2013 for Marriott's Vacation Club
- Rookie of the Year for Marriott Vacation Club 2010
- Above and Beyond Award for Marriott Vacations Worldwide by attaining $3,200,000 in revenues for 2013
- Victim Advocate for two years with Coachella Valley Sexual Assault Services
- Connecting with Youth with Coachella Valley Sexual Assault Services
- Overcoming Communication Barriers with Coachella Valley Sexual Assault Services
- Vicarious Trauma and Boundaries with Coachella Valley Sexual Assault Services
- Certification to be a volunteer for Court Appointed Special Advocate for Children
- Certification to be a volunteer for Victims of Sexual Assault.
Timeline
Senior Sales Manager
Juniper Preserve Resort-Pronghorn Golf club
05.2025 - Current
Senior Recruiter
Host Healthcare
12.2022 - 05.2024
Senior National Sales Manager
Snow King Resort and Grandview Lodge
02.2019 - 12.2022
Marketing Executive
Hyatt Residence Club, Coconut Plantation
04.2017 - 02.2019
Senior National Sales Manager
Snow King Resort and Grandview Lodge
09.2015 - 03.2017
Marketing Executive
Marriott Vacations Worldwide
10.2008 - 12.2014
Program Assistant
Coachella Valley Sexual Assault Services
10.2007 - 09.2008
The University of Arizona
High school or equivalent -
Wilsonville High school