Laura Waggy
Summary
A seasoned leader and trusted mentor, consistently putting creativity and visionary flair into each project
Overview
24
24
years of professional experience
1
1
Certificate
Work History
Art Director
Freelance
08.2007 - 08.2016
- Scheduled meetings and coordinated schedules for all incoming projects
- Conceptualized and designed a variety of print and digital products such as brochures, ads, logos, direct mail, store-front signage, and stationary kits
- Created Biographies, scanned archived photos, color-corrected archived imagery, performed interviews for articles, and designed a 48-page book for Meritus Medical Center in honor of their Tree of Lights Ceremony
- Created website redesign and social assets for a variety of platforms
- Self-study of Sharepoint program
Visual Arts Instructor
Glenelg Country School
08.2007 - 08.2016
- Planned and executed activities to promote skill and talent development
- Facilitated group sessions and provided one-on-one support
- Prepared and gathered materials for detailed lesson plans
- Developed lesson plans surrounding various types of art, history and culture
- Assisted students in coming up with and executing detailed final projects for exhibition
- Budgeted and ordered all materials for the middle school arts department
- Team Lead for 6th grade teachers
Head of Content and Creative and Events Guru
ATPCO
08.2016 - Current
- Strong background in creative direction and project management
- Proved successful working within tight deadlines and a fast-paced environment.
- Successful mentor and team builder, leading a diverse team of professionals
- Proficient in shaping strategic creative direction for Brand, Content, Product Marketing, and Events
- Skilled in delivering consistent and impactful messaging across diverse channels
- Expertise in video, web, digital, social media, print collateral, exhibits, and presentations
- Accomplished in internal and external campaign management with unique and memorable visual themes
- Created co-branding guidelines, logos, and sub-branded logos to reinforce brand identity
- Worked with the team to announce the acquisition of Routehappy while personally owning campaign theme, branding, visual themes, and collateral materials
- Accomplished event coordinator, managing presentations, wall graphics, signage, name tags, giveaways, site visits, and run of show for large-scale events with 300+ attendees. Our past few events have had a 98% customer approval rating
- Demonstrated a proactive approach to problem-solving by embracing a "fail fast" mentality, enabling quick adaptation and pivoting based on data-driven metrics to optimize outcomes and drive success.
Design Lead
Bechtel
01.2007 - 08.2007
- Implemented a large scale display for Human Resources recruiting
- Created 3-D Illustrations for a 100 page report
- Created PowerPoint presentations and accompanying hardcopy materials including bookcovers, spines, and tabs
- Designed a full-color Human Resource brochure
- Created and tested graphic email blasts
- Mounted and cut large scale posters and signage
- Produced Graphs and Charts for multi-million dollar proposals
Design Lead
Loyola University
09.2006 - 01.2007
- Developed design deliverables that elevated, differentiated, and functioned on-brand and on-strategy
- Publicized the college by designing a variety of material for the college including: posters, invitations, graphic email blasts, web buttons, bookmarks, monthly newsletters, admission brochures, bus signs, large-scale store front signage, banners and flags
Communications Coordinator
Glenelg Country School
06.2003 - 08.2006
- Coordinated all information for graphics, ads, and reminders which are sent out of the school
- Wrote and designed materials for tri-annual school publication, alumni communication, and all literature for the school
- Responsible for taking photographs of school events and day to day activities on campus and uploading them to the website
- Created invitations, programs, brochures, posters and flyers for the school events
- Primary designer of the school's website
Arts Coordinator
The Owl School
08.2001 - 06.2003
- Taught all levels of Visual Art basics including exploration of medium
- Created and hosted two art shows; including an all-school art show and an international art show which hosted over 6 schools including schools from Morocco and France
- Taught all computer classes. Introduced proper formatting and design to students
Graphic Designer
Creative Visions Media Group
07.1999 - 08.2001
- Conceptualized and designed one to six-color projects such as corporate identity, direct mail, book covers, posters, illustrations and logos for a variety of clients
- Clients included NACUBO, Department of Education, HUD, The Social Security Administration, Bill Nye the Science Guy, Department of Treasury, American Diabetes Association, and Bureau of Land Management
- Scanned and color-corrected photographs; created photo-illustrations using Photoshop and Illustrator
- Produced diagrams, graphs, and illustrations using Illustrator
- Researched photography and illustration for design pieces
- Reviewed and edited proofs; entered copywriter edits
- Created comps and mock-ups
- Held all contact with printer including press-checks, blue-line reviews, and mailing services to ensure quality outcome and to make sure deadlines were met
Education
BFA - Graphic Design
Old Dominion University
Norfolk, VASkills
- Executive Communication & Keynotes
- Modern Event Experiences
- Digital and Print Design
- Teamwork and Collaboration
- Friendly, Positive Attitude
- Problem Solving
- Creative Thinking
- Project Planning and Organization
Accomplishments
2x “Level 3” Employee Award (the highest level given by the company)
Certification
IDEO Leading for Creativity
Timeline
Head of Content and Creative and Events Guru
ATPCO
08.2016 - Current
Art Director
Freelance
08.2007 - 08.2016
Visual Arts Instructor
Glenelg Country School
08.2007 - 08.2016
Design Lead
Bechtel
01.2007 - 08.2007
Design Lead
Loyola University
09.2006 - 01.2007
Communications Coordinator
Glenelg Country School
06.2003 - 08.2006
Arts Coordinator
The Owl School
08.2001 - 06.2003
Graphic Designer
Creative Visions Media Group
07.1999 - 08.2001
BFA - Graphic Design
Old Dominion University
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