Laura Wall
Summary
Results-driven media professional with extensive experience in steering omnichannel campaign success through strategic insights and analytics. Proven expertise in client relationship management and cross-functional collaboration, successfully developing, implementing and optimizing multi-million-dollar media campaigns. Demonstrates strong leadership capabilities alongside exceptional multitasking skills in dynamic environments, consistently achieving positive outcomes for clients.
Overview
5
5
years of professional experience
Work History
Vice President, Strategy
Publicis Health Media
04.2024 - Current
- Serves as the senior team lead on the client's business, overseeing the development, execution, and stewardship of omnichannel media plans.
- Partners with clients and cross-functional stakeholders to understand brand goals and key challenges, to translate these into high-level media strategic goals and insights, to ensure the omnichannel media plan successfully contributes to brand goals and defined success.
- Identifies key target insights based on the client brief and market data to formulate strategic recommendations. Collaborate with internal and external partners to ensure these insights are actionable, and translate into creative messages and appropriate formats across the channel mix.
- Lead analytic partner for internal and external teams. Deep understanding of MMA reports and directly responsible for extracting insights and implications for the overarching media plan. Lead liaison with clients, data science, and internal and external analytics teams around optimization plans, performance, insights of performance marketing efforts, and ROI. Experience working with key measurement vendors such as IQVIA, Crossix, and ZS.
- Maintains an in-depth knowledge of the client's business and competitive landscape, providing competitive reports and applicable insights for the client's business.
- Demonstrate an intimate and strategic understanding of how consumers interact with channels and technology, while championing success across internal agency teams.
Media Director, Strategy
Publicis Health Media
01.2022 - 04.2024
- Day-to-day client lead overseeing overall media strategy to ensure it contributed to omnichannel success.
- Responsible for an in-depth understanding of the role of media in the client's business plans to provide input to the client to help shape their marketing priorities.
- Directly managed the media channel mix and media budget allocation & rationale.
- Collaborated with internal leaders to ensure strategic agreement of deliverables with client needs. Coached team to achieve client and agency requests while managing and delegating team workload.
Associate Media Director
Publicis Health Media
08.2020 - 01.2022
- Day-to-day client lead, maintaining client relationships between internal and external teams.
- Maintained cross-team and cross-agency collaboration to recommend a strategic marketing mix and comprehensive media plans based on brand goals, objectives, and KPIs.
- Oversaw the development, timing, and accuracy of planning deliverables for multi-million-dollar media campaigns, ranging from $2MM to $150MM.
- Researched and analyzed media data to identify trends and opportunities for clients.
- Provided actionable performance analysis and optimization recommendations based on campaign performance results as benchmarked against defined KPIs to help inform future strategies
- Aided in the career growth of Media Supervisors, Media Planners, and Associate Media Planners by managing their day-to-day campaign maintenance responsibilities, assisting with goal setting, and providing formal performance reviews.
Education
Bachelor of Arts - International Business And Management
Dickinson College
05-2013
Skills
- Omnichannel strategy and implementation
- Analytics analysis and interpretation
- Client relationship management
- Cross-functional collaboration
- Market trends and analysis
- Budget management
- Team leadership
Pharmaceutical Experience
- Clients: Astellas, GSK, Gilead, Biogen, Otsuka
- Therapeutic areas: Oncology, COPD, Asthma, HIV Treatment, HIV Prevention, Rheumatoid Arthritis, Ulcerative Colitis, Maternal Mental Health, Rare Diseases (SMA, ALS)
Timeline
Vice President, Strategy
Publicis Health Media
04.2024 - Current
Media Director, Strategy
Publicis Health Media
01.2022 - 04.2024
Associate Media Director
Publicis Health Media
08.2020 - 01.2022
Bachelor of Arts - International Business And Management
Dickinson College
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