Summary
Overview
Work History
Education
Skills
Timeline
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Laura Ward

New Braunfels,TX

Summary

Dynamic marketing representative with a proven track record at Caterpillar Inc., excelling in event marketing and partnership development. Skilled in crisis management and budget oversight, I successfully enhanced brand visibility and attendee engagement at high-profile events, driving significant interest and participation. Adept at fostering relationships and managing logistics for seamless execution.

Overview

12
12
years of professional experience

Work History

Marketing Representative

CaterpillarInc
10.2018 - 11.2025

Created and supported joint marketing opportunities with customers and dealers.
Provided exceptional customer service at promotional events, fostering positive relationships with potential clients and partners.
Strengthened outreach by coordinating events to maximize marketing initiatives.
Developed marketing materials, collaborating with colleagues to maintain consistent brand voice.
Attended industry events and trade shows to promote brand and build relationships with potential customers.
Collaborated with cross-functional teams to align marketing initiatives with business objectives.
Managed customer relationships with dealers and distributors, along with key OEMs.
Managed vendor relationships, negotiating contracts and securing optimal rates.
Developed event timelines and schedules to streamline planning processes.
Oversaw on-site setup and execution, maintaining high standards of quality.
Implemented feedback mechanisms to evaluate event success and identify improvements.
Led post-event debriefs to assess outcomes and strategize for future initiatives.
Coordinated schedules and timelines for events.
Adapted quickly when faced with unexpected challenges or changes in plans, maintaining composure while finding effective solutions.
Handled crisis management situations promptly, minimizing negative impact on event outcomes and client satisfaction.
Developed creative marketing materials that generated interest and boosted event attendance.
Enhanced attendee experience by meticulously planning and executing event logistics.
Coordinated with vendors to deliver exceptional catering and audiovisual services during events.
Maintained accurate records of all event expenditures, ensuring budget compliance across multiple projects.
Managed budgets effectively, negotiating contracts to secure cost savings without compromising quality.
Evaluated feedback from attendees after each function, utilizing insights gained to inform improvements in subsequent endeavors.
Increased brand visibility through strategic placement of promotional materials at high-profile events.
Negotiated with venue owners to secure prime locations, aligning with event size, type, and attendee expectations.
Streamlined vendor selection and negotiation, ensuring high-quality services while adhering to budget constraints.
Enhanced attendee experience by coordinating seamless registration processes for large-scale corporate events.
Facilitated memorable experiences, overseeing creative direction of event themes, decor, and entertainment options.
Trained and supervised event staff to complete tasks on time.
Managed administrative logistics of events planning, event booking, and event promotions.
Coordinated travel and accommodations for event attendees.
Oversaw event registration process by collecting and tracking attendee information.

Administrative Assistant

CaterpillarInc
09.2013 - 10.2018

Coordinated scheduling and logistics for executive meetings, ensuring efficient use of time and resources.
Managed office communications, facilitating seamless information flow between departments and stakeholders.
Assisted in preparing reports and presentations, ensuring accuracy and adherence to company standards.
Trained new administrative staff on operational procedures, improving onboarding experience.
Maintained confidentiality of sensitive information by adhering to strict privacy policies and implementing secure filing systems.
Promoted a positive work environment through effective communication skills and fostering professional relationships among colleagues.
Coordinated office supply inventory management, proactively ordering necessary items before depletion to avoid workflow disruptions.
Supported executive staff through scheduling meetings, coordinating travel arrangements, and preparing crucial documents.
Organized office events such as holiday parties or team-building activities, promoting a positive company culture and boosting employee morale.
Collaborated on special projects as assigned by leadership, contributing research findings or coordinating event logistics as needed for success.
Managed expense reports for executive staff members, ensuring accurate documentation of spending for budgeting purposes.
Organized company events to enhance team cohesion, coordinating logistics and catering for over 50 participants.
Assisted coworkers and staff members with special tasks on daily basis.
Facilitated timely delivery of special projects to meet organizational and departmental objectives.

Education

Bachelor of Arts - Communications

Texas A&M University
College Station, TX
05-2010

Skills

    Audience engagement
    Brand building
    Partnership development
    Teamwork and collaboration
    Problem-solving
    Time management
    Attention to detail
    Problem-solving abilities
    Multitasking Abilities
    Reliability
    Relationship building
    Project management
    Branding
    Decision-making
    Event setup and breakdown
    Schedule management
    Crisis management
    Event marketing
    Guest management
    Corporate events planning
    Room setup and breakdown
    Logistics management
    Operations oversight
    Locating venues
    Venue selection
    Expense tracking
    Meeting planning
    Onsite execution
    Budget management
    Catering coordination
    Entertainment booking
    Registration management
    Client meetings
    Vendor relationship management
    Event billing
    Workflow management
    Promotional material design
    Business administration
    Sponsorship development
    Staff management
    Contract execution
    Multitasking and organization
    Adaptability and flexibility
    Managing events start to finish
    Trade show management
    Event calendar management

Timeline

Marketing Representative

CaterpillarInc
10.2018 - 11.2025

Administrative Assistant

CaterpillarInc
09.2013 - 10.2018

Bachelor of Arts - Communications

Texas A&M University
Laura Ward