Laura Wieschel
Dousman
Summary
Experienced Salesforce Certified Administrator adept at overseeing cross functional projects, leading teams, optimizing operations, fostering user engagement, and delivering customer-centric support. Skilled in managing and synchronizing multiple projects simultaneously. Demonstrates exceptional proficiency in organization, communication, and leadership. Possesses strong analytical abilities and expertise in data management.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Assoc. Manager Sales Ops
Milwaukee Tool
07.2021 - Current
- Manage team that supports Domestic and Latin American Sales Teams and other support teams across Microsoft Dynamics platform.
- Develop and deliver comprehensive training plan to ensure success with users throughout all levels from beginning of hire and beyond.
- Drive user engagement including feature discovery, onboarding, and adoption while ensuring the value of CRM is recognized through Sales Process Mapping and understanding.
- Develop and maintain Digital Adoption Platform, Whatfix, to support on demand digital training.
- Improve CRM usage and adoption to achieve desired sales objectives and maximize CRM investment.
- Oversee administration and management of CRM data governance and data quality to support CRM reporting requirements and user record assignments.
CRM Manager
Kohler Co.
03.2021 - 07.2021
- Partner with IT, Sales, and external vendors to lead and drive the Sales, Quote, and Order transformation in Kitchen & Bath North America.
- Responsible for development and execution of enterprise view of customer relationships, sales pipeline, and growth opportunities that drive maximum ROI.
- Oversee overall project communications plan, documentation, and training material development for Salesforce & CPQ deployment.
- Execute User Acceptance Testing as part of Agile development process.
- Drive communication and engagement with business Stakeholders, Sales teams and Leadership.
Data & Analytics Leader
GE Healthcare
09.2018 - 08.2020
- Aggregate, analyze and report on install base data from multiple core data sources for integration into marketing planning.
- Work with product & regional Marketing teams to understand their needs & goals and supply sales teams with IB data and analytics required for execution of growth objectives.
- Lead efforts with the modalities and Commercial Operations team to integrate installed base data into Salesforce and administer the IB data governance strategy.
- Contribute to business case for new processes and technology enhancements for improved access and adoption of Salesforce.
- Develop metrics, generate reports and dashboards, and communicate actionable insights that will inform and influence commercial and product strategies, approach, and timelines for marketing managers.
Senior Salesforce Analyst
GE Capital
09.2016 - 09.2018
- Worked cross functionally and globally to support new Salesforce.com platform development and implementation for HFS team.
- Managed implementation of document generation tool, Conga, as part of new Salesforce platform to replace outdated legacy application.
- Managed and deployed global teams on new Salesforce platform.
- Assisted with Requirement Gathering and platform build out for migration to HF Salesforce platform.
- Supported commercial users on multiple Salesforce platforms.
- Developed and lead commercial team training and support on new Salesforce platform.
Salesforce Support Administrator
GE Healthcare
05.2014 - 09.2016
- Provide end user support to more than 3,000 users across the US and Canada on Salesforce.com platform.
- Work to remediate pain-points and problem issues for the field through functional changes in Salesforce.com.
- Perform ongoing data remediation to maintain accurate user profile data for a constantly changing user population on the platform.
- Manage the license allocations to end users to ensure compliance with global license management process and proper allocation of licenses to USCAN cost centers.
- Advocate for the end users for streamlined and standardized processes, positive user experience, simplification and productivity gains.
Program Support Analyst Consultant
Humana One
07.2014 - 05.2014
- Responsible for Clarity time tracking database and running weekly and monthly reports
- Add, edit and maintain projects and related tasks in Clarity as well as assign resources to tasks
- Track project funding for all Non-HCR projects within the PMO
- Oversee tracking off staffing and onboarding processes
- Assist with requirements gathering for 2014 Prioritization of projects
Jr. Project Management Consultant
CUNA Mutual Group
02.2013 - 06.2013
- Prepare documentation and other materials for PMO governed Gates
- Set up, maintain, and update project data and files in SharePoint
- Gather and present project progress and success metrics for executive level reporting
- Communicate business and technical information, both verbally and in writing
- Project lead a cross-functional, multi-location, multi-sourced project team
Project Coordinator
Codeworks, Inc
03.2011 - 02.2013
- Collaborate with Account Managers and Resource Managers to coordinate and track client and vendor contracts, statements of work, and purchase orders
- Lead project coordinator on CRM upgrade project for candidate tracking workflow process
- Coordinated training sessions with employees on the new software to ensure proper integration with current work processes; this included setting up Webinars and conference calls along with tracking participation
Education
MBA - Master of Business Administration
Carroll University
05.2021
Bachelor of Arts - Organizational Administration
UW Milwaukee
Milwaukee, WI12-2010
Skills
- CRM Platforms (Salesforcecom & Microsoft Dynamics)
- Data Governance & Quality Tools
- Digital Adoption Platforms (Whatfix)
- Conga Document Generation
- Agile Methodology & Tools
- Team leadership
- Decision-making
- Verbal and written communication
- Complex Problem-solving
Certification
- Salesforce Certified Administrator
Timeline
Assoc. Manager Sales Ops
Milwaukee Tool
07.2021 - Current
CRM Manager
Kohler Co.
03.2021 - 07.2021
Data & Analytics Leader
GE Healthcare
09.2018 - 08.2020
Senior Salesforce Analyst
GE Capital
09.2016 - 09.2018
Program Support Analyst Consultant
Humana One
07.2014 - 05.2014
Salesforce Support Administrator
GE Healthcare
05.2014 - 09.2016
Jr. Project Management Consultant
CUNA Mutual Group
02.2013 - 06.2013
Project Coordinator
Codeworks, Inc
03.2011 - 02.2013
MBA - Master of Business Administration
Carroll University
Bachelor of Arts - Organizational Administration
UW Milwaukee
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