Summary
Overview
Work History
Education
Skills
Timeline
Generic

Laura Williams

Enfield,CT

Summary

Experienced Marketing Executive skilled in crafting targeted marketing strategies and orchestrating impactful casino promotions,events and campaigns. Proficient in digital marketing and brand management. Confident and decisive when determining direction, building marketing plans, and delivering presentations. Insightful with in-depth casino experience and commitment to staying updated on industry innovations.

Overview

6
6
years of professional experience

Work History

Salon Manager

Visual Changes Salon & Spa
East Longmeadow, MA
06.2003 - 07.2005
  • Participated in industry conferences to stay up-to-date on trends in the beauty industry.
  • Performed regular maintenance checks on equipment used in the salon to ensure safe operation.
  • Managed daily salon operations, including scheduling appointments, customer service, and staff management.
  • Ensured compliance with state regulations regarding cosmetology practices.
  • Organized promotional events to attract new customers and increase sales.
  • Implemented cost-saving measures throughout the business to reduce overhead expenses.
  • Created monthly reports that tracked progress towards goals set by ownership.
  • Resolved customer complaints in a timely manner, while maintaining positive relationships with clients.
  • Maintained accurate financial records of all salon transactions.
  • Monitored employee performance to ensure quality services were delivered consistently.
  • Regularly evaluated customer feedback to identify areas of improvement in services or products offered by the salon.
  • Oversaw inventory control for retail products and supplies.
  • Initiated marketing campaigns to drive more traffic into the salon.
  • Trained and supervised staff on proper customer service techniques and product knowledge.
  • Negotiated contracts with vendors for supplies, equipment, and other resources necessary for daily operations.
  • Analyzed financial data on a weekly basis to make informed decisions about budgeting and expenditures.
  • Conducted interviews with prospective employees prior to hiring decisions being made.
  • Coordinated meetings between staff members, owners, suppliers, and other stakeholders as needed.
  • Worked with diverse customers to provide satisfactory cuts and styles appropriate to individual ages, tastes and style preferences.
  • Established and updated schedules to meet expected coverage demands and capitalize on individual employee expertise.
  • Prepared weekly schedules to verify proper floor coverage within fiscal guidelines.
  • Focused on retaining clients by keeping client report cards, which detailed personal services and purchases.
  • Consistently recognized by management for providing superior customer service.

Advisor of Marketing Production

Cliff Castle Casino Hotel
Camp Verde, AZ
05.2001 - 06.2003
  • Developed comprehensive marketing plans and strategies to increase brand awareness and customer loyalty.
  • Assisted executive management in developing long-term strategic plans related to growth initiatives.
  • Collaborated with advertising agency to create promotional materials that increased product sales.
  • Provided guidance to junior team members by setting expectations, providing feedback on work quality .
  • Coordinated cross-functional teams from departments such as creative design, web development, analytics, finance, in order to achieve objectives.
  • Developed budgets for marketing initiatives while ensuring maximum ROI on all investments.
  • Conducted market research to identify target audiences and develop effective messaging strategies.
  • Managed a team of marketing professionals in the implementation of campaigns, advertising, promotions, and public relations activities.
  • Negotiated contracts with vendors to ensure cost-effective production of promotional materials.
  • Created content for multiple digital channels including website, email newsletters, social media platforms, and other online outlets.
  • Planned and produced highly effective marketing events.
  • Updated web pages and social media profiles with engaging and current content.
  • Executed updated marketing plans to increase branding exposure, customer traffic and sales.
  • Planned and executed casino promotions, events, and marketing activities to drive guest flow.
  • Managed annual marketing budget, ensuring optimal allocation of resources for maximum impact.
  • Analyzed campaign performance data to identify areas for improvement and adjust strategies accordingly.
  • Revamped and optimized marketing plans for increased success.
  • Analyzed customer feedback data.
  • Served as a public spokesperson at industry events or conferences.
  • Served as point of contact with advertising agency and collaborated to create all advertising campaigns; including direct marketing, commercials, billboards

Marketing Events Coordinator

Cliff Castle Casino Hotel
Camp Verde, AZ
12.2000 - 05.2001
  • Collaborated with marketing team members to develop creative event concepts and themes.
  • Created engaging content for social media campaigns related to events.
  • Managed registration process for attendees of all events.
  • Monitored event progress against established goals, objectives and timelines.
  • Coordinated with vendors to ensure timely delivery of services and products.
  • Liaised with clients to determine their specific needs and expectations regarding events.
  • Resolved any issues that may arise during an event in a timely manner.
  • Prepared event status reports by collecting, analyzing, summarizing information and trends.
  • Supervised setup staff at each venue prior to start of event activities.
  • Participated in brainstorming sessions for new ideas related to upcoming corporate events.
  • Created, planned, and executed all casino promotions and events.
  • Negotiated contracts with vendors to secure favorable terms regarding pricing and service levels.
  • Organized promotional materials for events including merchandise, signage, printed materials, giveaways and other items.
  • Assisted in developing strategies aimed at increasing attendance at future events.
  • Maintained relationships with key contacts at various venues used for events.
  • Ensured compliance with legal regulations related to events.
  • Organized and carried out promotional events, set up and tore down event sites and interacted with customers.
  • Proposed strategies, established budgets and determined tactics for marketing promotions related to trade shows, conferences and various similar events.
  • Implemented comprehensive marketing strategies, including social media, email campaigns, and print advertising to maximize event attendance.
  • Ensured compliance with all health, safety, and legal requirements, minimizing risk and liability.
  • Led site walk-through and meetings prior with staff to discuss checklists and delegate assignments.
  • Utilized event management software to track registrations, payments, and attendee feedback for continuous improvement.
  • Tracked and reported on key metrics post-event, including attendance, revenue, and participant feedback, to assess success and areas for improvement.
  • Managed event budgets, ensuring all events were delivered within financial constraints.
  • Developed and maintained event timelines, ensuring all tasks were completed on schedule.
  • Managed inventory of event supplies and equipment, ensuring availability and condition for upcoming events.
  • Managed the production of event brochures, publications, and event-specific materials to achieve maximum effect.
  • Drove growth in event management business by continuously researching and implementing improved strategies to exceed guest expectations.
  • Designed contracts, collected fees, and booked venues for events.
  • Implemented promotional strategies to maximize event attendees.

Marketing Assistant

Cliff Castle Casino Hotel
Camp Verde, AZ
01.2000 - 12.2000
  • Assisted with the development and implementation of marketing campaigns.
  • Managed email campaigns by creating automated workflows and writing compelling copy for marketing materials.
  • Provided administrative support to the Marketing Manager on a daily basis.
  • Coordinated product launches, press releases, and other publicity initiatives.
  • Developed and maintained relationships with key stakeholders in the industry.
  • Responded promptly to customer inquiries via phone calls and emails while maintaining a friendly attitude.
  • Drafted press releases highlighting new casino promotions or events.
  • Tracked expenses related to marketing activities against budget allocations.
  • Participated in brainstorming sessions to generate new ideas for campaigns or initiatives.
  • Created presentations for internal meetings or external clients using PowerPoint.
  • Conducted market research to identify potential customer segments and target markets.
  • Collaborated with design teams to create visuals that enhance messaging across all marketing channels.
  • Assisted in organizing promotional events, including scheduling and coordinating.
  • Collaborated with marketing team on new ideas and directions to support events and guest communication projects.
  • Proofread and finalized marketing communications and documentation prior to release.
  • Assisted in the design and development of brochures, flyers, and other print materials.
  • Contributed to the planning and execution of direct marketing campaigns.
  • Coordinated logistics for external marketing events and conferences.
  • Managed inventory of marketing materials.

Casino Host

Cliff Castle Casino Hotel
Camp Verde, AZ
10.1999 - 01.2000
  • Developed relationships with casino guests and VIPs by providing personalized service and offering incentives to encourage repeat visits.
  • Maintained accurate records of all interactions with customers, including contact information and preferences.
  • Coordinated transportation arrangements for guests staying at the hotel or attending an event.
  • Conducted daily analysis of patron play activity to identify potential new players and guests and develop marketing strategies accordingly.
  • Greeted guests upon their arrival to the casino and provided them with information about services, promotions, and events.
  • Provided a variety of customer service functions including answering questions, resolving complaints, and responding to inquiries.
  • Managed VIP guest accounts by arranging comps based on established guidelines.
  • Assisted in organizing special events for high-end customers such as tournaments and VIP parties.
  • Facilitated communication between guests and other departments within the casino.
  • Provided guidance and support to team members regarding customer service expectations and policies.
  • Responded promptly to emails from guests inquiring about services or requesting assistance with issues related to their visit or stay at the casino.
  • Collaborated with other departments within the casino to promote upcoming events or activities.
  • Worked closely with external vendors such as tour operators, travel agencies, airlines, and hotels to coordinate packages for visiting patrons.
  • Organized group reservations for large groups of visitors to the casino.
  • Maintained up-to-date knowledge of local attractions in order to recommend points of interest when requested by guests.
  • Introduced new VIP guests to casino property and discussed available amenities, restaurants, gaming offerings and entertainment.
  • Used player tracking system to determine eligibility for complementary services and prizes.
  • Resolved conflicts with communication skills and use of discounts and complementary offerings.
  • Verified and maintained compliance with applicable gaming regulations and laws as well as internal casino policies, procedures and controls.
  • Assisted with in-house reservations for restaurants, events and services to deliver maximum guest satisfaction.
  • Advised guests and employees on current and upcoming events, festivals, concerts, and special guest appearances to facilitate interest.
  • Explained club to guests and assisted with service needs to maintain high satisfaction and brand loyalty.

Education

High School Diploma -

Longmeadow High School
Longmeadow, MA
06-1996

Some College (No Degree) - Psychology

College of Our Lady of The Elms
Chicopee, MA

Some College (No Degree) - General Studies

University of Massachusetts Amherst
Amherst, MA

Skills

  • Promotional event coordination
  • Recruitment and hiring
  • Day-to-day operations
  • Scheduling
  • Customer Service
  • Problem-solving skills
  • Financial Analysis
  • Loss Prevention
  • Vendor Relations
  • Strategic Planning
  • Employee Development
  • Coordination skills
  • Decision-making skills
  • Revenue Generation
  • Conflict Mediation
  • Employee Relations
  • Project Management
  • Fast learning
  • Product Development
  • Financial Management
  • Product Promotion
  • Inventory controls
  • Guest Relations
  • Problem resolving

Timeline

Salon Manager

Visual Changes Salon & Spa
06.2003 - 07.2005

Advisor of Marketing Production

Cliff Castle Casino Hotel
05.2001 - 06.2003

Marketing Events Coordinator

Cliff Castle Casino Hotel
12.2000 - 05.2001

Marketing Assistant

Cliff Castle Casino Hotel
01.2000 - 12.2000

Casino Host

Cliff Castle Casino Hotel
10.1999 - 01.2000

High School Diploma -

Longmeadow High School

Some College (No Degree) - Psychology

College of Our Lady of The Elms

Some College (No Degree) - General Studies

University of Massachusetts Amherst

Similar Profiles

CREATE PROFILE
Laura Williams