Laura Youna
Los Angeles,CA
Summary
Great problem-solving skills, devotion to personal standards of excellence to lead employees by example. Committed to reaching big-picture goals through managing organizational details and implementing daily improvements.
Overview
7
7
years of professional experience
Work History
Social Media Manager
ClosedGatesLLC
09.2021 - 12.2023
- analyzing and engaging data
- identifying trends and customer interactions
- planning digital campaigns build community online
- scheduling social media content
- Design content for numerous platforms forms such as twitter, instagram ,facebook and tiktok
- Proposed innovative storylines for digital content and developed unique campaigns to promote brand engagement.
- Developed and implemented strategic, social media marketing plan.
- Managed client accounts, including addressing inquiries and applying feedback to meet customer needs.
- Analyzed market data to determine and target key audience or segments.
- Improved short- and long-term digital marketing strategies.
- Aligned all visual design and brand messaging elements to ensure consistency across digital advertising and marketing platforms.
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention, engagement, reputation and revenue-focused activities.
Medical Spa Manager
Royale Of London
11.2019 - 12.2022
- Handled opening and closing duties to keep store organized, well-stocked and running smoothly.
- Maintained store and maintained appearance.
- Maintained inventory levels by stocking, rotating and replenishing units.
- Trained and mentored new makeup artists.
- Used sales tactics and persuasion to meet goals.
- Researched makeup trends to learn about new products and techniques by using YouTube, beauty blogs and magazines.
- Suggested personalized skin care routines for clients, keeping skin type and skin conditions in mind.
- Promoted sales events and product launches to customers.
- Created brand awareness through sharing and demonstration of product knowledge.
- Customized styles, services and products to suit client needs and maintain customer satisfaction.
- Responded to customer inquiries by phone, email and in person.
- Developed new styles and techniques.
Cosmetic Counter Manager
Dior Dillards
07.2020 - 12.2020
- Greeted customers at counter, delivered personalized customer service, finalized sales and maintained store appearance.
- Encouraged customers to try new products through personal recommendations.
- Informed customers of current promotions, events and services, booking appointments for scheduled events.
- Reviewed sales reports, daily metrics and observational selling techniques to devise strategies to improve revenue.
- Possessed acute knowledge of beauty products, brands and latest trends.
- Inspired beauty and confidence to help customers embrace individual styles.
- Educated clients on benefits of products with full consultation and cosmetic application.
- Applied makeup to clientele to cover imperfections and create new looks.
- Researched makeup trends to learn about new products and techniques by using YouTube, beauty blogs and magazines.
Medical Spa Manager
Dr.Hala Med Spa
04.2017 - 10.2019
- Anticipated spa and salon guest concerns and addressed problems quickly and to satisfaction of patrons.
- Rebranded spa by implementing digital and promotional marketing plans, created new website and collateral and leveraged social media outreach with Facebook.
- Created seasonal and targeted offers to enhance visibility and generate revenue.
- Used social media content on Instagram, Facebook and LinkedIn to build revenue.
- Hired, led and provided performance management for spa employees.
- Documented client records and information.
- Developed seasonal and targeted promotions to drive brand exposure and generate revenue.
- Led profitable spa operations through budgeting, aesthetics, employee training and renewing dormant client memberships.
- Exercised good judgment and decision-making in escalating concerns and resolving issues.
- Educated clients on skin conditions, treatments and products to grow sales.
- Maintained rigorous standards of sanitation and sterilization as directed by law and spa's policies and procedures.
- Inspected client's skin to determine best courses of treatment.
- Developed content for blog posts, landing pages and social media platforms to further marketing endeavors.
- Helped customers find specific products, answered questions and offered product advice.
- Answered incoming telephone calls to provide store, products and services information.
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
- Tracked monthly sales to generate reports for business development planning.
Education
BBA - Business Management
Richmond College
London05.2018
High School Diploma -
Ellen Wilk
London05.2013
Skills
- Competitive and consumer market analysis
- Presentations and demonstrations
- Brand building and awareness
- Customer service
- Microsoft Office
- People skills
- Friendly, positive attitude
- Reliable and trustworthy
- Basic Math
- Active listening
- Work ethic
- Computer skills
- Marketing understanding
- Content development
- Team collaboration
- Problem resolution
- Google Docs
- Basic Quickbooks
- Canva
- Skin-Tone Management
- Beauty Treatment Recommendation
- Social Media Marketing
Timeline
Social Media Manager
ClosedGatesLLC
09.2021 - 12.2023
Cosmetic Counter Manager
Dior Dillards
07.2020 - 12.2020
Medical Spa Manager
Royale Of London
11.2019 - 12.2022
Medical Spa Manager
Dr.Hala Med Spa
04.2017 - 10.2019
BBA - Business Management
Richmond College
High School Diploma -
Ellen Wilk