LAURA A. FORCIER, CEM, PMP, CTA
Canyon Lake,TX
Summary
Excellence-driven professional with 15+ years' experience in Senior Event Management, increasing efficiency, productivity, and revenue while effectively managing projects of all sizes. With a keen eye for detail and disciplined approach to execution, excels at driving events through to completion based on milestones and top-notch communication.
Overview
9
9
years of professional experience
Work History
PROFESSIONAL EDUCATION MANAGER, SENIOR EVENT MANAGER
Kerr Dental (Envista)
06.2021 - 06.2023
- Drive development, implementation, training, and support all educational and training programs for Endodontics, Restoratives, Total Care and Infection Control
- Lead large cross functional teams in deployment of enterprise-wide projects and programs
- Manage relationships with KOL's, speakers, and sales representatives to assure successful operation of each program
- Direct multiple projects as project manager, leading team of internal staff and external vendors in delivering business solutions
- Manage execution of sales meetings, and regional events
- Responsible for strategic planning, operations, field marketing, and logistics for all domestic and international conferences, events, and trade shows that Kerr Dental attends, as well as user conferences and unique client events sponsored by the company during the year
- Also executes special assignments as assigned.
- Managed educational program budget and prepared monthly reports
- Planned and coordinated educational events and activities
- Conducted surveys with students upon course completion to gather feedback for improvement
- Designed and implemented educational programs and events such as Endodontics, Restoratives and Total Care
- Prepared course schedules and managed classroom staffing requirements for enrollment up to 200 attendees
TRAVEL SERVICES MANAGER/SENIOR EVENT MANAGER
Yamaha Corporation of America – Music Division
09.2019 - 03.2021
- Planned all corporate travel and event meetings both domestic and international for 450-600 domestic and international employees
- Managed assigned annual meetings and events scheduled from concept to completion, utilizing standard processes and procedures to achieve both internal & external customer satisfaction
- Oversee budget for each event from projection to reconciliation, to ensure all projected and actual costs are documented and budgets stay on track
- Saved company $50,000 on trade show expenses
- Managed and negotiated contract terms and reduced flight and car rental costs which was close to $500k within first year of employment
- Working cross departmentally to run credit card program, I streamlined processes to create efficiencies
- Project manager for NAMM which utilizes all Marriott Anaheim Ballrooms for Yamaha Music Booths, sales breakouts, outdoor space for night concerts and separate off site meeting as well
- Project manager for all 1500 hotel rooms for all Yamaha Employees in US and outside US including President of Yamaha from Japan
- Project manager for CES Yamaha Music Booths, sales breakouts and all F&B including 750-800 hotel rooms for all Yamaha Employees in the US and outside the US
- Project manager for 3 day Presidents Club Retreat for 80 top sales people and President of Yamaha.
MARKETING EVENTS MANAGER/PROJECT MANAGER
Zyris – Medical/Dental Supply Company
09.2018 - 09.2019
- Marketing event manager and project manager for over 70 domestic and international trade shows and sponsorship programs annually with budget of $1 million
- Coordinated all event travel, lodging, expense accounting, and logistics for over 15 internal sales people
- Highlights included: Saving $4k by suggesting and then utilizing different carpet vendor
- Simultaneously coordinating 3 events at the same time
- Managed deliverables from 3rd-party vendors and conducted site visits to coordinate product delivery logistics
- Create project plans to fit stakeholder and customer needs and deliver within budget on desired outcomes; fully accountability for project results.
SENIOR EVENT AND MARKETING MANAGER
DENMAT, LLC
01.2014 - 09.2018
- Annually managed over 135 domestic and international trade shows, education courses and sponsorship programs
- Manage budget for all event travel, lodging, expense accounting, and logistics for over 35 internal sales people and key opinion leaders (KOLs) with budget of almost $2 million
- Highlights included: Served as on-site event and project manager for major events managing booth installation and tear down, freight, staffing, sales and marketing team schedules, vendors, workflow and the presentation of over 15 product lines
- Evaluated program impact, sales leads, and ROI of each show to define value of future investment
- Perform project tracking through clear and concise status reports and time management reports; proactively identify potential issues and track project member progress against commitments
- Execution of pre- and post-marketing activities, including lead generation; research; planning; managing design team for advertising, promotional development and implementation; monitoring, evaluating, and communicating activities’ success
- As well as, marketing communication, integrated marketing and digital marketing
- Managed and designed new 20x30 booth.
Education
Bachelor of Arts -
Saddleback College
Mission Viejo, CA06.1984
Skills
- Relationship Management
- Contract Negotiations
- Cross-Functional Leadership
- People Management
- Complex Communications
- Budgeting
- B2B
- Analysis
- Organization Skills
- Work Independently
- Detail Oriented
- Training Program Development
- Workshops and Conferences
- Decision-Making
- Customer Service
- Project Management
- Cross-Functional Team Development
- Appointment Scheduling
- Course Development
- Process Evaluations
- Program Development
- Management Team Development
Timeline
PROFESSIONAL EDUCATION MANAGER, SENIOR EVENT MANAGER
Kerr Dental (Envista)
06.2021 - 06.2023
TRAVEL SERVICES MANAGER/SENIOR EVENT MANAGER
Yamaha Corporation of America – Music Division
09.2019 - 03.2021
MARKETING EVENTS MANAGER/PROJECT MANAGER
Zyris – Medical/Dental Supply Company
09.2018 - 09.2019
SENIOR EVENT AND MARKETING MANAGER
DENMAT, LLC
01.2014 - 09.2018
Bachelor of Arts -
Saddleback College
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