Laura C Sanden
Apple Valley,Minnesota
Overview
19
19
years of professional experience
Work History
Sr. Sales Engagement Manager
Zebra Technologies
Saint Paul, MN
04.2022 - Current
- Developed strong partnerships with Partners and Zebra Sellers to craft innovative, outcome based solutions for customers and prospects.
- Conducted customer consultations to pinpoint pain points and create customized solutions.
- Effectively manage and complete Zebra Workcloud solution sales cycles.
- Ensured accurate sales forecasting by consistently updating Salesforce notes with current and future steps in the sales process.
Major Account Manager
Xerox Business Solutions Midwest
Minnetonka, MN
01.2019 - 04.2022
- Employs cold calling, prospecting and networking to land new customers and penetrate new markets.
- Exceeds sales goals by using consultative and value-driven approach.
- Consults with long-term, new and prospective customers to understand needs and propose ideal solutions.
- Quarterbacks a team of SME's; IT professionals, software specialists, and managed print services support specialists, to ensure customer and prospect recommendations are complete and implemented correctly.
- Applied strategic communication strategies and interpersonal skills to develop and maintain high-value business relationships.
- Overcomes challenges by utilizing problem solving skills.
- Develops professional sales presentations to creatively communicate product quality and market comparisons.
Sales Manager
MOTG - Xerox
Minnetonka, MN
10.2016 - 12.2018
- Formalized sales process to enhance operations and promote acquisition of new customers.
- Oversaw management and implementation of new revenue strategies, sales initiatives and customer engagement tactics to increase market share.
- Reduced process gaps by hiring, supervising and coaching employees on sales strategies and protocols, optimizing performance, growth and profitability.
- Motivated sales team by setting daily, weekly and monthly goals along with rewards.
- Boosted profits through effective supervision and continuous mentorship of entire sales department.
- Strengthened revenue opportunities by developing tailor-made sales strategies based on industry trend and customer ROI.
Managed IT Sales Consultant
CSI Onsite
Bloomington, MN
06.2015 - 09.2016
- Prospected to build Managed IT Services customer base.
- Worked with owner to build cost structure, presentation documents, and sales paperwork.
- Increased revenue by skillfully upselling and closing customer sales and driving product benefits around client needs.
- Prepared and processed contracts and order forms for new and existing customers.
- Generated sales across complete sales cycle process from prospecting through contract negotiations and closings.
- Landed new customer accounts through consistent combination of perseverance, dedicated cold calling and exceptional service.
- Developed professional sales presentations to creatively communicate product quality and market comparisons.
- Tracked industry trends and pursued professional development opportunities to strengthen product and service knowledge.
- Applied consultative sales strategy to assess client needs and propose turnkey solutions to align with business objectives.
Sr. Account Manager - Managed Services
Document Technology Solutions, Inc.
Bloomington, MN
04.2013 - 06.2015
- Designed proposal and statement of work templates for the delivery of recommendations to customers.
- Determined the cost and pricing of proposals and bids.
- Built the IT customer base through 100% prospecting
- Collaborated with customers to develop strategic business and account plans.
- Negotiated contracts, closed agreements and supported sales team in new product launches.
- Researched and secured new accounts within assigned territory to increase sales and profitability.
Selling Manger
Konica Minolta Business Solutions
Bloomington, MN
06.2012 - 03.2013
- Lead a team of 8 sales professionals to quota by goal setting, motivating and team building.
- Learn industry and specific sales techniques used in copier sales industry by prospecting, scheduling and facilitating sales calls leading to closes.
- Interview and hire sales professionals.
Senior Field Training Manager
DexOne
Seattle, WA
09.2009 - 04.2012
- Led and develop team of 8 Field Training Managers toward quotas and goals by goal setting, training, motivating and team building.
- Interviewed external sales consultant candidates for Drive Model characteristics using behavioral interview techniques.
- Assisted DSM in development of sales consultants for Field Training Manager positions by goal setting, training and motivating.
Premise Sales Manager
DexOne
Maple Grove, MN
08.2007 - 11.2009
- Led and developed team of outside sales consultants toward quotas and goals by goal setting, training, motivating and team building
- Top Premise Sales Team Minneapolis 2008
- Top Performing Overall New Business Sales Premise 2008
- Achieved 105% of Digital Quota 2008
- Top Search Engine Marketing Performance Minneapolis 2008
- Circle of Excellence Award #1 Manager Minnesota 2008
- Top Performing Overall New Business Sales Premise 2009
- Ranked #5 in company for digital 2009.
Telephone Sales Manager
DexOne
Maple Grove, MN
07.2005 - 10.2007
- Led and developed team of inside sales consultants toward quotas and goals by goal setting, training, motivating and team building.
- Member of President's Council Credit & Collections Team 2007
- Award of Excellence Winner - #3 Manager in Region 2006
- Top Sales Team Minneapolis 2007
- Top Sales Team St. Paul Campaign 2006
- Top Sales Team Overall New Business 2006.
Skills
- Established track record of exceptional sales results
- Excellent communication skills
- Excellent negotiating tactics
- Goal-oriented
- Strong sales-closer
- Brand-building strategies
- Key account development
- Complex solutions
- Sales territory growth
Timeline
Sr. Sales Engagement Manager
Zebra Technologies
04.2022 - Current
Major Account Manager
Xerox Business Solutions Midwest
01.2019 - 04.2022
Sales Manager
MOTG - Xerox
10.2016 - 12.2018
Managed IT Sales Consultant
CSI Onsite
06.2015 - 09.2016
Sr. Account Manager - Managed Services
Document Technology Solutions, Inc.
04.2013 - 06.2015
Selling Manger
Konica Minolta Business Solutions
06.2012 - 03.2013
Senior Field Training Manager
DexOne
09.2009 - 04.2012
Premise Sales Manager
DexOne
08.2007 - 11.2009
Telephone Sales Manager
DexOne
07.2005 - 10.2007
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