Laura Campbell

• Improved team productivity by implementing efficient project management strategies and streamlining communication channels.
• Promoted a positive work environment by fostering teamwork, open communication, and employee recognition initiatives.
• Enhanced overall team performance by providing regular coaching, feedback, and skill development opportunities.
• Expanded sales revenues by 12% through identifying opportunities for growth and development and taking action.
• Communicated with customers and team members to solve problems, resolve concerns, and implement successful outcomes.
• Cross-trained 40 existing employees to maximize team agility and performance.
• Established team goals, maintained schedules, evaluated performance and conveyed constructive feedback to improve skills.
• Leveraged data and analytics to make informed decisions and drive business improvements.
• Developed and implemented routines around new online order and pickup program.
• Led opening and closing procedures and supervised operation of cash management and bookkeeping.
• Responsible for oversight of all daily operations storewide.
• Maintained store visual merchandising standards and brand.

• Cultivated and maintained memberships and relationships within community and among partners.
• Collaborated with program teams, community organizations, peers and volunteers in execution of events and activities.
• Served on multiple Board of Directors including City of Siloam Springs, Main Street Siloam Springs and Leadership Benton County.
• Facilitated Leadership Benton County, a ten-month, area-wide leadership program for employees and executives looking to grow in their business and community.
• Promoted company brand and events by leading and contributing to a design team to create marketing materials such as posters, brochures, and social media posts.
• Developed content including blogs, newsletters, press releases, promotional materials, and advertisements.
• Managed event planning, booking, and promotions for over 100 events per year, including an annual banquet with over 400 attendees and the Dogwood Festival, a community festival with an estimated attendance of over 23,000.

Designed and produced all promotional materials and marketing.

• Maintained company's online social presence and created branded communications for social media campaigns.
• Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
• Spearheaded the development of the company's first website and worked with developer team to bring the vision to life.
• Boosted brand awareness and maintained company's reputation and positive image through networking events, internal and external marketing campaigns and programs.
• Managed business phone and email correspondence.
• Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
• Utilized QuickBooks to maintain and process invoices, deposits, and payments
• Reported financial data and updated financial records to drive accuracy.
• Delivered exceptional customer service on collection calls and maintained professional demeanor.

• Boosted brand awareness by designing and implementing creative advertising campaigns.
• Conducted market research for understanding target audience preferences and tailoring ad messages accordingly.
• Assisted in development of marketing materials, including brochures, posters, and social media content.
• Collaborated with cross-functional teams to ensure cohesive messaging across all marketing channels.

• Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
• Contributed to a positive team environment by collaborating with fellow interns on group projects and presentations.
• Collaborated effectively with team members across departments, fostering a cohesive work environment conducive to accomplishing shared objectives.
• Assisted in the planning and execution of events, resulting in increased engagement and satisfaction.
• Actively participated in team meetings, offering insightful suggestions that led to innovative problem-solving strategies.