Laura Cortes
Chesapeake,VA
Summary
Self-motivated innovative creator with background in conceptualizing and executing original ideas. Overachiever with a do-it-herself mindset committed to expanding her knowledge and skills. Past roles demonstrate impact through creation and development of my own personal brands, as well as my collaboration with already-established brands. Knowledgeable about multiple social platforms and optimizing SEO. Possess strong skills in animal care, behavior observation, dietary management, and dog obedience training.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Dog Handler and Receptionist
Great Neck Doggie Daycare
Virginia Beach, VA
09.2024 - Current
- Monitored animals during group play sessions for signs of aggressive or fearful behavior.
- Responded to customer inquiries regarding pet care needs and services offered by the facility.
- Walked dogs around the property multiple times a day for exercise purposes.
- Monitored dog behavior and temperament when interacting with other animals in the facility.
- Maintained records of each dog's activities, diet, medications administered, vet visits.
- Ensured safe and secure handling of all dogs while in the facility.
- Developed positive relationships with clients by providing friendly customer service and knowledgeable advice.
- Conducted daily health checks of dogs to identify any medical issues or potential problems.
- Provided basic obedience training for new arrivals and worked with them on commands such as sit, stay, heel, come.
- Provided consultation and advice to dog owners on behavior management and training techniques.
Pet Care Associate
PetSmart
Guaynabo, PR
03.2024 - 06.2024
- Received and acclimated any new arrivals of small pets.
- Answered questions from pet parents about proper pet care.
- Provided assistance with adoption events held at the facility.
- Administered medications as prescribed by veterinarian.
- Sanitized cages and kennels between uses according to established protocols.
- Assisted with training classes for puppies and adult dogs using positive reinforcement techniques.
- Educated customers about proper nutrition for their pets based on breed and age requirements.
- Monitored the health of all animals in care and reported any changes to management team.
- Assisted customers with selecting the appropriate food, toys, treats, and other pet supplies.
- Examined animals for injury or illness and documented symptoms for veterinarian review.
- Performed water parameter checks.
Shrimp Breeder
Self-Employed
Guaynabo, Puerto Rico
07.2022 - 06.2024
- Responsible for the selection, breeding, and management of livestock.
- Developed and implemented animal health protocols to ensure healthy animals.
- Monitored nutrition requirements and provided adequate feed rations.
- Assessed animals for physical characteristics such as conformation, size, color.
- Sold shrimp to local fish stores and directly to clients through online channels.
Dog Trainer
Self-Employed
Guaynabo, PR
12.2020 - 06.2024
- Conducted group classes to teach proper socialization skills to puppies and adult dogs.
- Evaluated the progress of each dog's training program by observing interactions with owners during lessons.
- Demonstrated use of various types of equipment such as long lines, prong collars, head halters, clickers, treats bags and toys when necessary.
- Taught basic commands such as sit, stay, and come to dogs of all breeds and ages.
- Stayed up-to-date on new developments in canine behavior research and trends in the industry through continuing education courses and professional networking opportunities.
- Advised customers on selecting appropriate breeds that are best suited for their lifestyle and living situation.
- Assisted owners in addressing problem behaviors such as barking, chewing, digging, jumping, and aggression.
- Utilized positive reinforcement techniques while working with dogs in order to create an atmosphere of trust and respect between handler and pet.
- Created individualized training plans for each dog based on their needs and abilities.
Linkbuilder/Outreach Specialist
Creatio
Boston, MA
10.2023 - 02.2024
- Analyzed data from surveys to identify gaps in current outreach initiatives.
- Discovered potential partners through sites including Upwork.
- Managed identification process for trusted platforms to host links.
- Executed link-building campaigns targeting local domains including .de, .fr, and .co.uk.
- Executed comprehensive audits of competitor sites to discover innovative link-building methods.
Program Facilitator and Communications Coordinator
Friends of Puerto Rico
Bayamón, Puerto Rico
03.2023 - 09.2023
- Conducted market research for events, influencers, and promotional strategies for all FOPR centers.
- Located and secured freelancing resources for MWBC projects.
- Coordinated projects and managed events, ensuring seamless execution.
- Prepared reports, ROS, and presentations to support decision-making and communication.
- Performed outreach to sponsors and clients, fostering partnerships and support.
- Developed and implemented program curriculum for youth participants.
- Conducted individual and group assessments to identify participant needs.
Content Creator
Mojirico Cocktails
Guaynabo, Puerto Rico
10.2022 - 01.2023
- Designed and curated photoshoot sets to ensure visually compelling presentations.
- Captured and edited photos to enhance content quality and appeal.
- Created engaging content for various platforms and marketing materials.
Marketing Consultant Intern
WorkLouder
San Juan, Puerto Rico
10.2022 - 10.2022
- Participated in meetings focused on production, social media, website optimization, engagement, and event management.
- Developed resources for data management, including UTM tracking URL charts and social media performance data charts.
- Developed a comprehensive marketing plan to increase sales and brand awareness.
Customer Service Representative
MAP Communications
Guaynabo, Puerto Rico
06.2022 - 08.2022
- Addressed customer requests and issues related to appointment scheduling and service delivery.
- Managed information disclosure to ensure accurate and timely updates for customers.
- Resolved service-related problems, enhancing overall customer satisfaction.
Digital Marketing Analyst
Paradise Media
San Juan, Puerto Rico
09.2021 - 06.2022
- Maintained up-to-date knowledge about changes in the industry regulations that may affect the company's operations.
- Analyzed data from multiple sources to identify trends in customer behavior and develop strategies for improvement.
- Developed comprehensive training materials for affiliates regarding program requirements and guidelines.
- Generated weekly reports highlighting key metrics such as clicks, impressions, conversions, ROI, and ROAS for stakeholders' review.
- Created innovative strategies to optimize affiliate performance and maximize revenue growth.
- Researched, evaluated, and selected potential affiliates for partnerships.
Creator and Owner
SugarLipsPR
Guaynabo, Puerto Rico
06.2020 - 06.2022
- Managed all operational aspects: product design, creation, transportation, and innovation.
- Oversaw marketing activities: content creation, account optimization, brand development, research, and engagement.
- Handled customer service: addressed inquiries, resolved shipping issues, and responded to messages.
- Directed information system management: developed and maintained website, managed inventory, and processed orders.
- Grew account from zero to thousands in both sales and followers.
- Developed creative concepts and strategies for content creation that aligned with brand goals.
- Created content across multiple platforms, including video, audio, and written formats.
- Managed the production process from pre-production to post-production for various projects.
- Coordinated with external vendors to source props, locations, talent. required for shoots.
Support Analyst
Creatio
Guaynabo, Puerto Rico
09.2020 - 05.2021
- Organized promotional events such as conferences, trade shows, and product launches.
- Managed relationships with external advertising agencies and vendors.
- Collaborated with sales team to develop targeted promotions and incentives programs.
- Developed marketing strategies and campaigns to increase brand awareness.
- Produced weekly reports on key performance indicators related to marketing initiatives.
- Analyzed campaign performance data to identify opportunities for optimization and improvement.
Medical Transcriptionist
DLA Imaging
San Juan, Puerto Rico
01.2017 - 01.2020
- Transcribed medical dictation from physicians, including patient histories, physical examinations and discharge summaries.
- Corrected errors in dictations by applying contextual understanding, ensuring high accuracy.
- Followed detailed instructions from doctors, adapting to specific requirements and guidelines.
- Trained medical professionals on best practices for dictation and documentation, enhancing overall efficiency.
Education
BBA - Marketing, Minor in Psychology
University of Sagrado Corazon
High School Diploma -
Leadership Christian Academy
Skills
- Digital media expertise
- Visual Communication
- Business marketing
- Social Media Marketing
- Non-profit marketing
- Marketing and Advertising
- Marketing campaign management
- B2C Marketing
- B2B Marketing
- High-growth strategies
- Digital Marketing
- Tabletop product photography
- Product Launches
- Marketing strategy
- Product development lifecycle
- Brand Awareness
- Campaign Management
- Research and Development
- Social media content creation
- Content creation and editing
- Revenue Generation
- Culture building
- Customer Acquisition
- Brand building
- Customer Relations
- Manual data entry
- Data analysis and visualization
- Data analysis understanding
- Project planning
- Process improvement
- Product development
Certification
- Advanced Product Management: Vision, Strategy, and Metrics (2021)
- Digital Marketing: Lead Generation and Sales Conversion (2021)
- Marketing Psychology: How To Become A Master of Influence (2022)
- The Neuroscience of Shopping (2022)
- The Complete Marketing Attribution Course (2022)
- Analytics and Reports for Digital Media Social Media Marketing Mastery 2023 | Ads on 10+ Platforms (2023)
- Complete Copywriting & ChatGPT Course (2023)
- CERT certification (2023)
- TikTok Marketing: 10 Strategies for Rapid Growth (2023)
- Sustainable Business Strategy (Harvard Business School, 2023)
- Dog Training (2023)
- Dog Food Kibble Analysis (2024)
Events and Programs
- Digital Marketing Conference (USC, 2019)
- La Cepita Entrepreneurship Summer Program (USC, 2019)
- Green Entrepreneurship Workshop (University of Waterloo, 2020)
- Advertising Week (New York, 2022)
- AMA International Collegiate Conference (New Orleans, 2023)
- AmeriCorps Volunteer Program (2023)
- CERT Training and Certification (Moca, PR, 2023)
- AmeriCorps Volunteer Summit (2023)
- Taller: Aprende a usar CHATGPT (NPO- SIED, 2023)
- Boricua Emprende (San Juan, PR, 2023)
- Mujer Capital (MWBC & SBA, 2023)
Affiliations
- Drawing, painting, scrapbooking, and journaling
- Making clay art and magnets
- Shrimp breeding and aquascaping
- Rock climbing
- Making rugs and coasters
- Training with my dog
Accomplishments
- Highest academic achievements for every subject in High School
- Chosen for and took part in summer entrepreneurial program to develop my own product
- Member of Young Business Leaders Association in USC
- Member and first President of American Marketing Association in USC
- Employee of the Month recognitions during my time with FOPR
Timeline
Dog Handler and Receptionist
Great Neck Doggie Daycare
09.2024 - Current
Pet Care Associate
PetSmart
03.2024 - 06.2024
Linkbuilder/Outreach Specialist
Creatio
10.2023 - 02.2024
Program Facilitator and Communications Coordinator
Friends of Puerto Rico
03.2023 - 09.2023
Content Creator
Mojirico Cocktails
10.2022 - 01.2023
Marketing Consultant Intern
WorkLouder
10.2022 - 10.2022
Shrimp Breeder
Self-Employed
07.2022 - 06.2024
Customer Service Representative
MAP Communications
06.2022 - 08.2022
Digital Marketing Analyst
Paradise Media
09.2021 - 06.2022
Dog Trainer
Self-Employed
12.2020 - 06.2024
Support Analyst
Creatio
09.2020 - 05.2021
Creator and Owner
SugarLipsPR
06.2020 - 06.2022
Medical Transcriptionist
DLA Imaging
01.2017 - 01.2020
- Advanced Product Management: Vision, Strategy, and Metrics (2021)
- Digital Marketing: Lead Generation and Sales Conversion (2021)
- Marketing Psychology: How To Become A Master of Influence (2022)
- The Neuroscience of Shopping (2022)
- The Complete Marketing Attribution Course (2022)
- Analytics and Reports for Digital Media Social Media Marketing Mastery 2023 | Ads on 10+ Platforms (2023)
- Complete Copywriting & ChatGPT Course (2023)
- CERT certification (2023)
- TikTok Marketing: 10 Strategies for Rapid Growth (2023)
- Sustainable Business Strategy (Harvard Business School, 2023)
- Dog Training (2023)
- Dog Food Kibble Analysis (2024)
BBA - Marketing, Minor in Psychology
University of Sagrado Corazon
High School Diploma -
Leadership Christian Academy
Similar Profiles
Renay DilazzaroRenay Dilazzaro
Dog Daycare Attendant/Manager at Sticks and Bones Doggie DaycareDog Daycare Attendant/Manager at Sticks and Bones Doggie Daycare
Kadence SmithKadence Smith
Dog Daycare Attendant at Club Meadow Doggie DaycareDog Daycare Attendant at Club Meadow Doggie Daycare
Lauren BruceLauren Bruce
Dog Handler at Bark Away Doggie DaycareDog Handler at Bark Away Doggie Daycare