Laura Cortes
Chesapeake,VA
Summary
Self-motivated innovative creator with background in conceptualizing and executing original ideas. Overachiever with a do-it-herself mindset committed to expanding her knowledge and skills. Past roles demonstrate impact through creation and development of my own personal brands, as well as my collaboration with already-established brands.
Overview
7
7
years of professional experience
3
3
Certifications
Work History
Shrimp Breeder
Self-Employed
Guaynabo, Puerto Rico
07.2022 - 06.2024
- Responsible for the selection, breeding, and management of livestock.
- Developed and implemented animal health protocols to ensure healthy animals.
- Monitored nutrition requirements and provided adequate feed rations.
- Assessed animals for physical characteristics such as conformation, size, color.
- Sold shrimp to local fish stores and directly to clients through online channels.
Linkbuilder/Outreach Specialist
Creatio
Boston, MA
10.2023 - 02.2024
- Analyzed data from surveys to identify gaps in current outreach initiatives.
- Discovered potential partners through sites including Upwork.
- Managed identification process for trusted platforms to host links.
- Executed link-building campaigns targeting local domains including .de, .fr, and .co.uk.
- Executed comprehensive audits of competitor sites to discover innovative link-building methods.
Program Facilitator and Communications Coordinator
Friends of Puerto Rico
Bayamón, Puerto Rico
03.2023 - 09.2023
- Conducted market research for events, influencers, and promotional strategies for all FOPR centers.
- Located and secured freelancing resources for MWBC projects.
- Coordinated projects and managed events, ensuring seamless execution.
- Prepared reports, ROS, and presentations to support decision-making and communication.
- Performed outreach to sponsors and clients, fostering partnerships and support.
- Developed and implemented program curriculum for youth participants.
- Conducted individual and group assessments to identify participant needs.
Content Creator
Mojirico Cocktails
Guaynabo, Puerto Rico
10.2022 - 01.2023
- Designed and curated photoshoot sets to ensure visually compelling presentations.
- Captured and edited photos to enhance content quality and appeal.
- Created engaging content for various platforms and marketing materials.
Marketing Consultant Intern
WorkLouder
San Juan, Puerto Rico
10.2022 - 10.2022
- Participated in meetings focused on production, social media, website optimization, engagement, and event management.
- Developed resources for data management, including UTM tracking URL charts and social media performance data charts.
- Developed a comprehensive marketing plan to increase sales and brand awareness.
Customer Service Representative
MAP Communications
Guaynabo, Puerto Rico
06.2022 - 08.2022
- Addressed customer requests and issues related to appointment scheduling and service delivery.
- Managed information disclosure to ensure accurate and timely updates for customers.
- Resolved service-related problems, enhancing overall customer satisfaction.
Digital Marketing Analyst
Paradise Media
San Juan, Puerto Rico
09.2021 - 06.2022
- Maintained up-to-date knowledge about changes in the industry regulations that may affect the company's operations.
- Analyzed data from multiple sources to identify trends in customer behavior and develop strategies for improvement.
- Developed comprehensive training materials for affiliates regarding program requirements and guidelines.
- Generated weekly reports highlighting key metrics such as clicks, impressions, conversions, ROI, and ROAS for stakeholders' review.
- Created innovative strategies to optimize affiliate performance and maximize revenue growth.
- Researched, evaluated, and selected potential affiliates for partnerships.
Creator and Owner
SugarLipsPR
Guaynabo, Puerto Rico
06.2020 - 06.2022
- Managed all operational aspects: product design, creation, transportation, and innovation.
- Oversaw marketing activities: content creation, account optimization, brand development, research, and engagement.
- Handled customer service: addressed inquiries, resolved shipping issues, and responded to messages.
- Directed information system management: developed and maintained website, managed inventory, and processed orders.
- Grew account from zero to thousands in both sales and followers.
- Developed creative concepts and strategies for content creation that aligned with brand goals.
- Created content across multiple platforms, including video, audio, and written formats.
- Managed the production process from pre-production to post-production for various projects.
- Coordinated with external vendors to source props, locations, talent. required for shoots.
Support Analyst
Creatio
Guaynabo, Puerto Rico
09.2020 - 05.2021
- Organized promotional events such as conferences, trade shows, and product launches.
- Managed relationships with external advertising agencies and vendors.
- Collaborated with sales team to develop targeted promotions and incentives programs.
- Developed marketing strategies and campaigns to increase brand awareness.
- Produced weekly reports on key performance indicators related to marketing initiatives.
- Analyzed campaign performance data to identify opportunities for optimization and improvement.
Medical Transcriptionist
DLA Imaging
San Juan, Puerto Rico
01.2017 - 01.2020
- Transcribed medical dictation from physicians, including patient histories, physical examinations and discharge summaries.
- Corrected errors in dictations by applying contextual understanding, ensuring high accuracy.
- Followed detailed instructions from doctors, adapting to specific requirements and guidelines.
- Trained medical professionals on best practices for dictation and documentation, enhancing overall efficiency.
Education
Certification - Data Science With SQL And Tableau
Cornell University
01.2025 - Current
Certification - Data Visualizations in Tableau
Cornell University
01.2025 - Current
Certification - Sustainable Business Strategy
Harvard Business School
08.2023 - 11.2023
BBA - Marketing, Minor in Psychology
University of Sagrado Corazon
High School Diploma -
Leadership Christian Academy
Skills
- PowerPoint, SQL, and Tableau
- Python, Pandas, and Seaborn
- SEO, Manguls, Semrush, and SEOptimer
- Data Analysis and Visualization
- Digital Marketing
- Non-profit marketing
- Marketing campaign management
- Tabletop product photography
- Research and Development
- Copywriting and Copyediting
- Content Creation
- Customer Acquisition
- Brand Building
- Event Coordination
- Internal Communications
- Social Media Oversight
- Influencer Outreach
- Multilingual Communication
Certification
- Advanced Product Management: Vision, Strategy, and Metrics (2021)
- Digital Marketing: Lead Generation and Sales Conversion (2021)
- Marketing Psychology: How To Become A Master of Influence (2022)
- The Neuroscience of Shopping (2022)
- The Complete Marketing Attribution Course (2022)
- Analytics and Reports for Digital Media Social Media Marketing Mastery 2023 | Ads on 10+ Platforms (2023)
- Complete Copywriting & ChatGPT Course (2023)
- CERT certification (2023)
- TikTok Marketing: 10 Strategies for Rapid Growth (2023)
- Sustainable Business Strategy (Harvard Business School, 2023)
- Dog Training (2023)
- Dog Food Kibble Analysis (2024)
Events and Programs
- Digital Marketing Conference (USC, 2019)
- La Cepita Entrepreneurship Summer Program (USC, 2019)
- Green Entrepreneurship Workshop (University of Waterloo, 2020)
- Advertising Week (New York, 2022)
- AMA International Collegiate Conference (New Orleans, 2023)
- AmeriCorps Volunteer Program (2023)
- CERT Training and Certification (Moca, PR, 2023)
- AmeriCorps Volunteer Summit (2023)
- Taller: Aprende a usar CHATGPT (NPO- SIED, 2023)
- Boricua Emprende (San Juan, PR, 2023)
- Mujer Capital (MWBC & SBA, 2023)
Affiliations
- Drawing, painting, scrapbooking, and journaling
- Making clay art and magnets
- Shrimp breeding and aquascaping
- Rock climbing
- Making rugs and coasters
- Training with my dog
Accomplishments
- Highest academic achievements for every subject in High School
- Chosen for and took part in summer entrepreneurial program to develop my own product
- Member of Young Business Leaders Association in USC
- Member and first President of American Marketing Association in USC
- Employee of the Month recognitions during my time with FOPR
Timeline
Certification - Data Science With SQL And Tableau
Cornell University
01.2025 - Current
Certification - Data Visualizations in Tableau
Cornell University
01.2025 - Current
Linkbuilder/Outreach Specialist
Creatio
10.2023 - 02.2024
Certification - Sustainable Business Strategy
Harvard Business School
08.2023 - 11.2023
Program Facilitator and Communications Coordinator
Friends of Puerto Rico
03.2023 - 09.2023
Content Creator
Mojirico Cocktails
10.2022 - 01.2023
Marketing Consultant Intern
WorkLouder
10.2022 - 10.2022
Shrimp Breeder
Self-Employed
07.2022 - 06.2024
Customer Service Representative
MAP Communications
06.2022 - 08.2022
Digital Marketing Analyst
Paradise Media
09.2021 - 06.2022
Support Analyst
Creatio
09.2020 - 05.2021
Creator and Owner
SugarLipsPR
06.2020 - 06.2022
Medical Transcriptionist
DLA Imaging
01.2017 - 01.2020
BBA - Marketing, Minor in Psychology
University of Sagrado Corazon
High School Diploma -
Leadership Christian Academy
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