LAURA E. LASCO
Islandia,NY
Summary
Seasoned leader with more than 20 years of experience in fast-paced retail environments. Excellent verbal and written communication skills. Track record of achieving exceptional results in Comp growth and a passion for people development.
Overview
21
21
years of professional experience
Work History
Region Business Impact Leader
02.2021 - Current
- Field liaison to influence company vision through Home Office and Store level partnerships
- Communicate with Cross Functional Teams to align on strategy and execution of key company initiatives
- Regional education of Business Acuity, Selling Model, Operational Processes, Supply Chain/Inventory Management and Floorset lifecycle
- Effective use of Merchandise/Inventory Strategies, flow and instock positioning to drive incremental volume
- Strong focus on balancing inventory to minimize risk, while maximizing profit through Right Product, Right Place, Right Time
- Analysis of business trends on a Micro and Macro level to plan and influence Sales forecasts, Merchandise Plans and Inventory levels down to the store level
- Assist inventory planning team to establish localized assortments by Market/Store influencing complete product life cycle
- Advisor to Field Leadership to effectively communicate holistic feedback on Talent, current Business Forecasts/Impacts, Workforce Management and awareness of current trends and forward thinking for business needs
- Support Field Partners with the training of District/Store Forecasting Tools and P&L accountability to drive profitability
- Partnership with Finance Team for detailed review of yearly Sales Targets, Monthly Bonus, Contest Goals and Labor Management based on current business trends and detailed anecdotal feedback
- Impact growth across all levels of Field Leadership as it pertains to Scheduling practices and Payroll Management through use of Regional Business Impact Leaders tools and company initiatives and resources to support financial guidelines.
District Manager
American Eagle Outfitters
09.2017 - 02.2021
- District Leader of 8 stores on Long Island, 40 million dollars in volume
- Highly visible district with 4 top 20 stores
- Revamped talent across all stores, upgrading caliber
- Achieved highest Conversion growth in the Region in 2018.
General Manager
American Eagle Outfitters
01.2016 - 09.2017
- Oversaw $10 million dollar store with 10 direct reports associate staff over 150
- Gold council recipient for 2016-2017 performance
- 6% with an increase across all key performance indicators
- District champion for all leadership development within Talent & Merchandise performance
- District trainer for all new leaders within the market.
Store Manager
Fossil Group
11.2014 - 01.2016
General Manager
American Eagle Outfitters
07.2014 - 11.2014
Store Manager
DSW, Designer Shoe Warehouse
01.2012 - 07.2014
Store Manager
American Eagle Outfitters
06.2009 - 01.2012
Store Manager
Clare's Accessories Inc.
01.2003 - 05.2009
Acting District Sales Manager
Clare's Accessories Inc.
04.2007 - 09.2008
Education
BBA -
SUNY Farmingdale
Farmingdale, NY05.2008
Skills
- Expense Control
- Recruitment and Hiring
- Business Acumen
- Excel Experience
- Project Management
- Influencing Others
- Operations Management
- Training and Mentoring
- Data Analysis
- Coaching Abilities
- Problem Solving
- Business impact merchandising
Timeline
Region Business Impact Leader
02.2021 - Current
District Manager
American Eagle Outfitters
09.2017 - 02.2021
General Manager
American Eagle Outfitters
01.2016 - 09.2017
Store Manager
Fossil Group
11.2014 - 01.2016
General Manager
American Eagle Outfitters
07.2014 - 11.2014
Store Manager
DSW, Designer Shoe Warehouse
01.2012 - 07.2014
Store Manager
American Eagle Outfitters
06.2009 - 01.2012
Acting District Sales Manager
Clare's Accessories Inc.
04.2007 - 09.2008
Store Manager
Clare's Accessories Inc.
01.2003 - 05.2009
BBA -
SUNY Farmingdale