Laura "Katie" Roberts

• Work closely with global ServiceNow Partner relationship team to plan revenue-increasing events.
• Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
• Plan monthly expense reports and event proposals for CEO & VP of Marketing.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Managed workflow between staff, coordinating documents, planning, and creative material distribution.
• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.

In addition to items listed as Account Manager responsibilities:

• Provided extensive support in sales, technical and business areas to key accounts.
• Mentored junior account management professionals to develop skills and increase company revenue.
• Developed deep knowledge of customer businesses and relationship to company objectives.
• Sold new products and services and developed new accounts to maximize revenue potential.

• Manage and mitigate monthly churn goals by conducting structured calls with clients on a recurring basis.
• Addressed problems with accounting, billing, and service delivery to maintain and enhance client satisfaction.
• Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
• Educated clients on new products or services to increase customer engagement with brand.
• Establish relationships with a book of business of over 200 companies
• Conduct bi-weekly webinars for an entire client base to encourage activity in the application and increase business growth for clients
• Monitored and analyzed customer feedback to identify opportunities for improvement.
• Apply problem-solving skills to resolve customer inquiries and disputes, and escalate using appropriate channels when necessary.

• Conducted strategic outreach in multiple forms including Linkedin, Email, Cold calls, and in-person meetings to recruit eCommerce merchants to adapt our software
• Researched and recruited new brands on a daily basis, after connecting - encouraged trial sign-up/demo calls with our VP of Sales.
• Maintained extensive knowledge of company products and services to provide top-notch expertise to customers.
• Expanded business through effective network development, identifying new, and prospective clients.