Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Professional Development
Affiliations
Accomplishments
References
Work Availability
Certification
Work Preference
Quote
Software
Languages
Interests
Timeline
Volunteer
Laura Kay Tew

Laura Kay Tew

Strategic Marketing Professional
Guerneville,CA

Summary

Marketing and Leadership professional experienced in creative concept ideation, campaign management, and cross-functional team collaboration. Demonstrates exceptional customer relationship development skills, attention to detail, and maintaining integrity for promotion success. Dynamic communicator who inspires, empowers, and engages peers, clients, and communities to achieve goals.

Overview

30
30
years of professional experience

Work History

Account Executive

Amaturo Sonoma Media Group
Santa Rosa
07.2022 - 10.2023

Developed expertise in needs analysis techniques, the creation of compelling marketing proposals, and the development of impactful advertising messaging by working closely with NorthBay biz magazine, Waterdrop Digital, and 9 Sonoma County radio stations.

  • Actively participated in the ideation and development process to contribute to the creation and execution of PR plans.
  • Builds sound working relationships with organizations, agencies, and businesses through representation of the company while actively participating in community engagement initiatives.
  • Collaborated with key decision makers to identify opportunities and develop ideas to deliver sales results.

Marketing Account Manager

SoCoNews/Sonoma West Publishers
Healdsburg
12.2019 - 03.2022
  • Spearheaded negotiations of print and digital media ad campaigns and contracts for businesses, government agencies, and nonprofits. Delivered advertising in The Healdsburg Tribune, The Windsor Times, Sonoma West Times & News, and The Cloverdale Reveille.
  • Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
  • Developed and designed marketing and promotional advertisements to increase sales revenue and expand customer base through cross-functional team collaboration.

Advertising Consultant

Feather Publishing
Susanville
05.1993 - 10.2019
  • Planned and executed fifty shop local events, utilizing innovative marketing techniques that earned recognition from CNPA and Metro Advertising Service. Coordinated projects, managed public relations tasks, and organized promotional contests while overseeing catering preparation and transportation coordination.
  • Achieved annual sales of over five million dollars through customer-centric consulting that consistently surpassed client expectations.
  • Trained and mentored new Advertising Consultants, accelerating the onboarding process.
  • Established and nurtured strong, lasting partnerships with more than 250 essential contacts.

Education

CEU Certified Instructor With Southwestern State University - Organizational and Personal Leadership

Leadership Management Inc.
Waco, TX
01-1989

Skills

  • Strategic Marketing Manager
  • High Level Executive Communication
  • Keynote Speaker, Trainer and Facilitator
  • Business & Leadership Development
  • B2B & B2C Media Sales
  • Special Event Project Management
  • Team Collaboration
  • Community & Employee Engagement
  • Exceptional Customer Service Specialist

Hobbies and Interests

  • Author of two inspirational books on leadership, wellbeing and healing from grief/adversity.
  • Keynote Speaker, trainer, and retreat facilitator for diverse businesses and organizations.
  • Event organizer for community shop local promotions, celebrations and employee engagement.
  • Health and wellness educator specializing in transformational stress management and brain health.
  • Youth program leadership volunteer, trainer and mentor.

Professional Development

  • Leadership Management Inc., Franchise Owner CEU Facilitator Training Certification
  • I grew up working in the family owned business, Flextronics, Inc. (now Flex) from the age of seven to sixteen. This gave me a strong professional foundation in leadership development, strategic thinking, project management and executive communication skills, which has been the compass guiding my career.
  • My background includes multiple training programs, seminars, workshops and self-study courses in organizational and personal leadership development, effective time management, selling strategies, power communication skills, professional speaking and more.
  • While I don't have a college degree, my personal development and professional work ethic has enabled me to have a successful career working with Fortune 500 companies, government agencies, non-profits, and small to mid-size businesses.

Affiliations

  • Successfully designed, planted and nurtured four Garden's of Grace and Gratitude that have been used for wellness retreats, spa days, and healing arts social media mindfulness messages.
  • Self-published two inspirational leadership and wellness books, Peace Be with Us All and Healing the Grief Within.
  • Former Campfire Boys and Girls Club Regional Director, church youth program leader, fundraiser and volunteer trainer.
  • Passionate promoter of healing arts therapies including molecular hydrogen water, chromotherapy, bio-magnets and EFT.

Accomplishments

  • Selected as a community interviewer and judge for the first Rotary District 5130 North Coast Ethics in Business Awards.
  • Multiple recognitions in the Metro Advertising Service issues for the Susanville and Sebastopol shop local campaigns.
  • Team member for multiple special section awards from the California Newspaper Association for shop local campaigns.
  • Nominated for the Eagle Pin award at AT&T for creating the first National Winback program and training 320 call center members

References

Testimonials:

Amaturo Sonoma Media Group

"Laura Kay has displayed a consistent attention to detail, with good organizational skills, strong business ethics, and enjoys the dynamic of being part of a team."
— Michael O'Shea, President – Amaturo Sonoma Media Group

Key Clients:
Poppy Bank, Ceres, Hanna Center, Exchange Bank, Summit State Bank, Sebastopol, Healdsburg, and Monte Rio Chambers of Commerce, Charlie’s Restaurant, Windsor Golf Club, The Stavrand, Buddies, Boho Manor, Harkey Construction, Jensen Precast, JDH Wealth Management

Sonoma West Publishers


"Laura was a reliable contributor to our strategic planning sessions. Her work with local businesses during our transition to digital advertising proved invaluable. She brought a steady presence during some of the most turbulent times in our company’s history."
— Rollie Atkinson, Publisher – Sonoma West Publishers

Key Clients:
Providence Hospital, Sutter Health, Sonoma County Economic Development, Tourism, Public Health, Healdsburg Education Foundation, Montage Resort, Napa Four Seasons Resort, Sebastopol Hardware, Vanguard Real Estate, Compass, Coldwell Banker, W Real Estate, Westec, Food For Thought, SDA, Political Campaigns, City of Windsor, City of Sebastopol, Corazon, Sonoma County Office of Education, Sonoma County Library, First 5 of California, Healdsburg Lumber, The Barlow, Peacetown, Concerts on the Green, The 222, Sonoma Water, Sonoma Clean Power, Sonoma Land Trust, Ag Credit, Wineries, Resorts, Retail and  

Feather Publishing Inc.


"Laura’s professionalism and insight into the marketing needs that we required at the college were exceptional, and I could not more highly recommend her for any position she applies for."
— Julie L. Johnston, Executive Assistant, PIO, Marketing Director – Lassen Community College

"Laura’s work with Susanville Ford has been a major factor in our success. She is truly a gem, bringing creativity, dedication, and strategic vision to every project. Don’t let her get away."
— Susanville Ford

"Laura worked tirelessly to build relationships and grow local businesses. She’s truly one of the most dedicated individuals I've had the pleasure to work with. Her commitment to community development is unmatched."
— James Hall, Program Manager – Lassen County Office of Education

Key Clients:
California Correctional Center, Susanville Indian Rancheria, Indian Health Center, Diamond Mountain Casino, Hat Creek Construction, Kirack Construction, Sierra Army Depot, Lassen Community College, Lassen District Attorney, Lassen Family Services, Frontier Communications, Renown Health, Banner Lassen Medical Center, Grocery Outlet, Ace Hardware, Sierra Central Credit Union, Honey Lake Hospice, US Bank, ATT, T Mobile, Shasta Regional Medical Center, Susanville Ford, Dodge, Chrysler, Jeep

Leadership Consulting Clients, Keynotes & Training Testimonials

"Laura's leadership at the Russian River Chamber Board Retreat in April 2023 was highly successful. She facilitated large stakeholder meetings, bringing together diverse groups to align on community engagement strategies. Her public relations and communication skills were instrumental in guiding our organization's efforts."
— Russian River Chamber Board

"Some of us have great runways already built for us. If you have one—take off! But if you do not have a runway, then understand it is your responsibility to grab a shovel and build one! For yourself and for all who will follow your example. Laura Kay Tew has built a miraculous runway. Turn on your ignition and fly."
— Dottie Walters, President – Walters International Speakers Bureau


"Based on the feedback I received, the motivational seminar you provided to the staff here at American Express Business Travel was highly successful for all who participated. Thank you for helping us reach the highest potential in ourselves."
— Kevin Stern, Manager – American Express Business Travel Center

"Laura Kay instructed a Master Mind group for 12 weeks, and the successes achieved by the group are indicative of the changes made and enthusiasm conveyed in the session. Her knowledge and her creative training skills are taught sincerely, precisely, and thoroughly."
— Linda Parker, Realtor – Century 21 Parker Associates

"Your presentation was a joy, informative, and professional. My Private Line Clients left with valuable information they could use immediately. I’ll be sure to recommend you to my clients and friends."
— Jacquie Goldstein, Sales Manager

"I was really impressed with how you were able to tailor your presentation to capture and hold the attention of everyone in attendance. Your talk was voted as excellent!."
— Michael Taborski, Publisher – Feather Publishing Co., Inc.

Key Clients:
AT&T, Hyatt Regency, American Express, Blackhawk Realty, Livermore and Pleasanton School Districts, Hunters Point Boys Club, Microamerica, Beckman Image Development, Walnut Creek Church of Religious Science, Pinnacle Fitness,

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Certification

  • Bot Builders AI Certification – In Progress
  • Krista Mashore Million Dollar Marketing Strategy Program – Completed
  • Brian Tracy Speakers Course – Completed
  • Centre for Excellence Corporate Wellness Coaching – In Progress

Work Preference

Work Type

Full TimeContract Work

Work Location

On-SiteRemoteHybrid

Important To Me

Company CulturePersonal development programsHealthcare benefitsPaid time offWork-life balanceTeam Building / Company Retreats

Quote

True leaders understand that leadership is not about them but about those they serve.
Simon Sinek

Software

Typeset AI

Canva

Basic Microsoft & Willing to Obtain Proficiency

Languages

English
Native language

Interests

I am passionate about Quantum Leadership Principles and Napoleon Hill's Law of Success philosophy

Wellness education that focuses on vibrational healing therapies for positive mindset, stress management, and performance excellence

I've designed and planted four unique Gardens of Grace & Gratitude and created a Quantum Cottage station for healing arts practices

Timeline

Account Executive

Amaturo Sonoma Media Group
07.2022 - 10.2023

Marketing Account Manager

SoCoNews/Sonoma West Publishers
12.2019 - 03.2022

Advertising Consultant

Feather Publishing
05.1993 - 10.2019

CEU Certified Instructor With Southwestern State University - Organizational and Personal Leadership

Leadership Management Inc.
Laura Kay TewStrategic Marketing Professional