Laura M. Arzate
Sales & Education Coordinator
Glen Allen,VA
Summary
Seasoned Sales and Education Coordinator knowledgeable about selling beauty products and children's clothing and bringing ten years of customer relations experience. Skilled at demonstrating products and closing sales with tenacious and driven approach. Talented networker with expertise in strategic planning and task prioritization focused on maximizing efficiency and sales success.
Overview
6
6
years of post-secondary education
15
15
years of professional experience
Work History
Sales and Education Coordinator
Fresh
Washington, DC
11.2016 - 05.2020
- Conducted trainings and sales support in 25 Sephora locations in Mid-Atlantic.
- Liaised with store management and Beauty Advisors to better understand client needs to help Beauty Advisors recommend appropriate skincare regimens.
- Partnered with Account Executive to develop value-added solutions and approaches by leveraging trends in customer marketplaces and demographics.
- Managed efficient database and responses, generating timely reports to inform Account Executive and adjust business plans.
- Worked alongside retail representatives: Mall Marketers and Event Coordinators to increase market share & make connections with potential customers by driving foot traffic through product presentations/demonstrations at Center Court in malls.
- Developed innovative education campaigns through Instagram for Sephora Beauty Advisors to increase engagement with potential clients and drive brand exposure in their home stores.
Selling Specialist
Fresh
Washington, DC
06.2012 - 11.2016
- Drive retail sales through in-store selling and events at Sephora, Bluemercury and Neiman Marcus.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue for Fresh.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Consistently achieved and exceeded sales goals; increased sales by 20% each year.
- Provided highest level of client service and consistently achieved top scores on numerous Sephora Brand Surveys.
Medical Billing Assistant
Capture Billing & Consulting Inc.
South Riding, VA
03.2012 - 09.2014
- Delivered clerical support to medical billers by efficiently handling wide range of routine and special requirements from office manager.
- Developed and updated spreadsheets, databases and complete demographics for billers.
- Assisted with maintenance of company website and blog and supported social media accounts through SEO.
- Key Accomplishments: Increased website traffic through SEO, as well as social media outlets.
- Increased number of members of Practice Management Association, private organization of Doctors and Medical Field Service Providers for encouragement and support of their businesses, by 5% through networking and follow up with membership inquires.
Color Cast Member
Sephora
Reston, VA
08.2009 - 03.2012
- Offered each client top-notch, personal service and polite support to boost sales and client satisfaction.
- Helped clients complete purchases, locate items and join reward programs to promote loyalty, satisfaction and sales numbers.
- Provided clients makeovers with skincare prep, makeup application, and product knowledge.
- Key Accomplishments: Leader in CLI, Client Loyalty Index, name mentions and won quarterly contests for excellent client service Consistent top leader in sales.
- Increased CLI by 25% through client service and engagement.
Assistant Manager
Pumpkin Patch
Sterling , VA
02.2008 - 08.2009
- Assist Store Manager in maximizing profitable sales for store by providing leadership necessary to deliver excellence in customer service, visual presentation of merchandise and store, along with effective management of people, stock, and expenses.
- Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
- Maintained positive customer relationships by responding quickly to customer service inquiries which resulted in 50% increase in customer loyalty.
- Met or surpassed business targets regularly through employee engagement and forward-thinking planning.
Sales Associate
Pumpkin Patch
Valencia, CA
10.2007 - 01.2008
- Maintained organized, presentable merchandise to drive continuous sales.
- Organized racks and shelves to maintain store visual appeal, engage customers and promote specific merchandise.
- Implemented up-selling strategies such as recommending accessories and complementary purchases to boost revenue, resulting in 10% increase customer loyalty.
- Educated customers on promotions to enhance sales.
Education
No Degree - Micro and Macro Economics
California State University Northridge
Northridge, CA 09.1999 - 01.2000
No Degree - General Studies
Los Angeles Pierce College
Winnetka, CA 08.1998 - 09.1999
No Degree - Business Administration
University Of Victoria
Victoria, British Columbia 09.1997 - 05.1998
The American School in Switzerland Post Graduate Program - European Studies
The American School In Switzerland
Lugano, Switzerland 08.1996 - 05.1997
High School Diploma -
Bishop Dennis J. O’Connell High School
Arlington, VA 09.1993 - 06.1996
Skills
Databasesundefined
Timeline
Sales and Education Coordinator
Fresh
11.2016 - 05.2020
Selling Specialist
Fresh
06.2012 - 11.2016
Medical Billing Assistant
Capture Billing & Consulting Inc.
03.2012 - 09.2014
Color Cast Member
Sephora
08.2009 - 03.2012
Assistant Manager
Pumpkin Patch
02.2008 - 08.2009
Sales Associate
Pumpkin Patch
10.2007 - 01.2008
No Degree - Micro and Macro Economics
California State University Northridge
09.1999 - 01.2000
No Degree - General Studies
Los Angeles Pierce College
08.1998 - 09.1999
No Degree - Business Administration
University Of Victoria
09.1997 - 05.1998
The American School in Switzerland Post Graduate Program - European Studies
The American School In Switzerland
08.1996 - 05.1997
High School Diploma -
Bishop Dennis J. O’Connell High School
09.1993 - 06.1996
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