Laura Monique Smit

Assessed need for, ordered, obtained and interpreted appropriate pre-operative tests.

• Performed all pre-operative testing necessary prior to surgery.
• Surgery scheduling.
• Assisted in Corneal and Oculo-facial Plastic surgeries alongside surgeons.
• Removed sutures post-operatively.
• Liaison to referring physicians from outside practices.
• Instrumental in marketing and branding of the California Eye Institute.
• Boosted brand awareness by developing and implementing strategic marketing campaigns.
• Optimized digital marketing efforts for increased online presence and customer engagement.
• Collaborated with cross-functional teams to develop innovative product launches and promotions.
• Improved lead generation through targeted email marketing campaigns and data-driven analytics.
• Mentored junior team members, fostering professional development within the organization.
• Cultivated relationships with key stakeholders to ensure successful product launches and promotional activities.

• Maintained all confidential personnel files, license and CPR compliance records.
• Worked Directly with the Marketing Director to develop the brand of Eye-Q Vision Care as a whole.
• Developed and directed the LASIK/Refractive surgery department , Robin L. Smit M.D.
• Developed and directed the Oculo-facial Plastic department for Peter Truong M.D. as well as for F. Campbell Waldrop M.D.
• Administrator for the Refractive and Cosmetic department for five of the seven years of employment.
• Conducted all seminars and managed over sixteen employees.
• Streamlined office operations by implementing efficient administrative systems and procedures.
• Improved employee productivity with effective time management strategies for daily tasks.
• Enhanced internal communication by creating a centralized information hub accessible to all staff members.
• Reduced overhead costs through careful budget management and resource allocation.
• Facilitated cross-departmental collaboration, resulting in increased efficiency and timely project completion.

We opened the Loft Salon in June of 2008, incorporating a New York style and appeal. We continue to provide high-end services to clients throughout the Central Valley.

• Trained and motivated employees to perform daily business functions.
• Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
• Oversaw business budget planning and administration, accounting functions, purchasing, and bi-weekly payroll to handle financial needs.
• Increased client satisfaction by implementing innovative business strategies and streamlining processes.
• Enhanced company profitability by reducing overhead costs and negotiating favorable contracts with suppliers.
• Developed a high-performing team through effective recruitment, training, and performance management.
• Expanded market reach with targeted marketing campaigns and strategic partnerships.
• Boosted revenue by identifying new business opportunities and diversifying product offerings.
• Established strong customer relationships through excellent communication and attentive service.

• Demonstrated ability to lead and motivate outstanding healthcare teams.
• Followed infection control procedures.
• Assisted patients with daily functions.
• Assisted doctors with surgeries and non-invasive procedures.
• Authorized drug refills and provided detailed prescription information to pharmacies.
• Collected blood and prepared it for lab testing.
• Performed EKG testing.
• Performed pre-operative testing including: Endothelial Microscopy, A & B scans and Fluorescein angiography.
• Performed monthly inventory and maintained office and medical supply counts.
• Scheduled patient admissions and discharges.
• Reduced energy consumption for clients by identifying and correcting airflow imbalances in their facilities.
• Enhanced building performance with detailed TAB reports, providing actionable recommendations for system optimization.
• Maintained strict adherence to industry standards and guidelines while executing all TAB tasks.
• Streamlined project timelines by coordinating with engineers, architects, and contractors throughout the TAB process.
• Ensured accurate documentation of all test results, equipment specifications, and adjustments made during the TAB process.