Hi, I’m
Laura Lundahl Baga
Seattle,WA
Summary
- Accomplished and seasoned technology and government relations advisor.
- Former Microsoft Lobbyist, private-contracted lobbyist and government consultant.
- Former Federal Contractor. Public Service and Public Sector Expert.
- 20 + years working in tech government sales, leadership, sales enablement, and government relations.
- Recognized as current leading Public Sector account director in Twilio (present company).
- A dynamic leader with a strong track record of building and managing high-performing teams, implementing strategic policy initiatives, and driving successful public policy campaigns.
- Proven ability to navigate complex technical and regulatory issues, providing valuable insights to support business growth and innovation.
- Growth mindset; a self-reflective, example-based leader with a calm demeanor.
- Skilled and accomplished Public Sector Consultant and Lobbyist.
Overview
24
years of professional experience
1
Certification
Work History
Twilio
Senior Strategic Account Executive, Government - North America
11.2021 - Current
Job overview
- Exceeded sales targets year-over-year; achieved 1,359% of 2022 goal, earning President's Club recognition
- Positioned Twilio's platform to executive-level staff, demonstrating expertise in Microsoft, Azure, and AWS products and cloud technologies.
- Suggested solutions and innovative ideas to meet client needs.
- Increased profitability and lifetime customer value by coordinating go-to-market strategy, implementation, and post-sales service experience.
- Established client and market priorities to execute astrategic course of action.
- Created demand by matching business problems to product and service solutions.
- Trained, mentored, and motivated staff to instill thedesire for superior performance.
- Partnered with internal resources to present additional value and expertise to clients.
- Built credibility and trust to influence client's buying decisions.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
Iden Government Affairs LLC
Founder, Co-owner
01.2003 - Current
Job overview
- Established a government relations and research firm, specializing in establishing mutual interests between technology clients and governments
- Expert in accessing public funding for NGOs, higher education, and public entities, advocating for youth and family service programs.
- Set, enforced, and optimized internal policies to maintain responsiveness to demands.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Wrote briefs on particular initiatives for educational, promotional, and policy development.
- Interacted with media and state agency personnel to secure passage of legislation.
- Prepared RFP and RFQ responses for new business pitches and presentations.
- Developed and promoted corporate brand, images, and identity to media and public.
- Wrote press releases and other materials utilizing SEO practices.
- Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
- Coordinated media interviews with organization staff, board members, and volunteers.
- Monitored media coverage and produced detailed reports to analyze the impact of PR efforts.
- Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas.
Microsoft
Senior Manager, Government Affairs
12.2017 - 08.2019
Job overview
- Promoted Microsoft's initiatives with government and civic leaders, fostering new economic opportunities
- Specialized in promoting Microsoft technology usage, especially Office 365, in the public sector, enhancing digital literacy among youth.
- Recommended and implemented successful strategies to maximize revenue.
- Conducted media relations and responded to media requests for information.
- Built and maintained positive relationships with public by utilizing strategic plans.
- Supported public relations managers with writing, researching and preparation of materials
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
- Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas.
- Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
- Cultivated strong relationships with media representatives to secure widespread coverage and feature stories.
- Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
ePlus Systems
National Director
04.2013 - 07.2016
Job overview
- Secured over $48 million in federal and State contracts, directing campaigns in government, education, healthcare, and workforce development
- Led efforts to provide technology solutions for youth education and skill development programs.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Attended industry shows, conventions, and other meetings with aprimary mission of expanding market opportunities.
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Utilized metrics to modify low-performing sales and marketing programs and plans to increase effectiveness.
- Recruited and hired top-level talent to add value and expertise to thesales department.
- Reduced waste and pursued revenue development strategies to keep thedepartment aligned with sales and profit targets.
- Drove sales by developing multi-million dollar contract sales.
Seattle Pacific University
Assistant Director, Grants & Federal Contracts
04.2007 - 04.2013
Job overview
- Led formal requests for foundation, state, and federal funding, bringing programs and research faculty to campus through awarded grants
- Advocated for youth-focused initiatives, enabling the development of innovative programs to support child and family wellbeing.
- Developed fundraising activity plans to maximize participation or contributions and minimize costs.
- Conducted research to identify goals, net worth and charitable donation history related to potential donors, potential investors or general donor markets.
- Wrote funding requests and grant applications to obtain additional funds for operating needs.
- Directed activities of external agencies, establishments or departments developing and implementing fundraising strategies and programs.
- Contacted corporate representatives, government officials or community leaders to increase awareness of organizational causes and raise funds.
- Created and implemented fundraising goals, collections policies, security standards and disbursement plans.
- Contacted corporate representatives, government officials or community leaders to increase awareness of organizational causes and activities.
- Acted as a team leader in group projects, delegating tasks and providing feedback.
Camp Adventure Youth Services
Director, Family and Youth Service Programs
01.2000 - 01.2003
Job overview
- Directed family and youth service programs in various international locations, including Hong Kong, Geilenkirchen, Germany, and Guangzhou, China
- Led initiatives addressing youth homelessness, substance abuse, and educational support, collaborating with diverse cultural communities.
- Developed and maintained courteous and effective working relationships.
- Proven ability to learn quickly and adapt to new situations.
- Acted as a team leader in group projects, delegating tasks and providing feedback.
- Proven ability to develop and implement creative solutions to complex problems.
Education
Pepperdine University
Doctor of Business Administration Candidate
01.2023
Walden University
Master of Public Administration
01.2007
University of Northern Iowa
Master of Human Service Administration
01.2003
Washington State University
Bachelor's Degree in Philosophy, minor in Biology
01.2001
Skills
- Public Policy and Government Relations
- Cloud Technologies and Solutions
- Leadership and Team Management
- Strategic Planning and Implementation
- Stakeholder Engagement and Advocacy
- Technical Acumen: Microsoft, Azure, AWS, Networking, Cybersecurity
- Excellent Analytical and Communication Skills
- Contract Negotiation
Certification
- AWS Cloud Practitioner
- Azure Fundamentals
- Certified Data Architect
- Twilio CDP Platform Certified
Awards And Involvement
- Community Impact Leader, Seattle HUB Leadership Council, Twilio: 2021-2023
- 40 under 40 Honoree, Puget Sound Business Journal
- Microsoft President's Affordable Housing Committee: 2017-2019
Timeline
Senior Strategic Account Executive, Government - North America
Twilio
11.2021 - Current
Senior Manager, Government Affairs
Microsoft
12.2017 - 08.2019
National Director
ePlus Systems
04.2013 - 07.2016
Assistant Director, Grants & Federal Contracts
Seattle Pacific University
04.2007 - 04.2013
Founder, Co-owner
Iden Government Affairs LLC
01.2003 - Current
Director, Family and Youth Service Programs
Camp Adventure Youth Services
01.2000 - 01.2003
Pepperdine University
Doctor of Business Administration Candidate
Walden University
Master of Public Administration
University of Northern Iowa
Master of Human Service Administration
Washington State University
Bachelor's Degree in Philosophy, minor in Biology
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